{"id":1477,"date":"2024-03-18T17:04:10","date_gmt":"2024-03-18T16:04:10","guid":{"rendered":"https:\/\/ir-insights.com\/?page_id=1477"},"modified":"2024-04-23T12:28:16","modified_gmt":"2024-04-23T11:28:16","slug":"iri-predict","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/iri-predict\/","title":{"rendered":"IRI-PREDICT"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-theme-palette-1-background-color has-background\">IRI-PREDICT<\/h2>\n\n\n\n<p><strong>HET (PRE-)TESTEN VAN AL JOUW (CONCEPT-) CREATIES VOOR MARKETING EN COMMUNICATIE TIJDENS DE VERSCHILLENDE FASEN VAN HET ONTWIKKEL-,  PLANNING- &amp; EXECUTIEPROCES<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/Cognitive-Heinz-bottle-1024x688.png\" alt=\"\" class=\"wp-image-1481\" srcset=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/Cognitive-Heinz-bottle-1024x688.png 1024w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/Cognitive-Heinz-bottle-300x202.png 300w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/Cognitive-Heinz-bottle-768x516.png 768w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/Cognitive-Heinz-bottle.png 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-1477_4978c7-5b .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-1477_4978c7-5b .kt-divider{border-top-width:3px;height:1px;border-top-color:var(--global-palette2, #2B6CB0);width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1477_4978c7-5b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1477_b5d555-28, .wp-block-kadence-advancedheading.kt-adv-heading1477_b5d555-28[data-kb-block=\"kb-adv-heading1477_b5d555-28\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1477_b5d555-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1477_b5d555-28[data-kb-block=\"kb-adv-heading1477_b5d555-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1477_b5d555-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1477_b5d555-28[data-kb-block=\"kb-adv-heading1477_b5d555-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1477_b5d555-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1477_b5d555-28\"><strong>WAT IRI-PREDICT VOOR JOU KAN BETEKENEN<\/strong>:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SNEL:&nbsp;Resultaten&nbsp;in&nbsp;1 (werk-)dag!<\/strong><\/li>\n\n\n\n<li><strong>KOSTENEFFECTIEF:&nbsp;Iteratief&nbsp;testen&nbsp;was&nbsp;nog&nbsp;nooit zo&nbsp;aantrekkelijk<\/strong>; <strong>Vanaf \u20ac 799 per creatie<\/strong><\/li>\n\n\n\n<li><strong>VOORSPELLEND:&nbsp;Helder&nbsp;inzicht&nbsp;in de&nbsp;verwachte&nbsp;prestaties<\/strong><\/li>\n\n\n\n<li><strong>PERFORMANCE:&nbsp;Kpi&nbsp;scores&nbsp;vergeleken&nbsp;tegen&nbsp;categorie benchmarks<\/strong><\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:600\"><strong>ACTIONABLE:&nbsp;<\/strong> Rapportage inclusief analyse en concrete aanbevelingen <strong>voor&nbsp;verbeterpunten<\/strong><\/li>\n\n\n\n<li><strong>COMBINED POWER: Innovatieve &amp; <strong>solide AI gedragsanalyse<\/strong> (&gt;95% accuraat) gecombineerd met 10-tallen jaren ervaring in concept testing<\/strong><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-1477_8c46a7-18 .kt-block-spacer{height:35px;}.wp-block-kadence-spacer.kt-block-spacer-1477_8c46a7-18 .kt-divider{border-top-width:3px;height:1px;border-top-color:var(--global-palette2, #2B6CB0);width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1477_8c46a7-18\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-1477_b26c0a-2a .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-1477_b26c0a-2a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1477_b26c0a-2a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n<style>.kb-row-layout-id1477_11935a-2c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1477_11935a-2c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1477_11935a-2c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id1477_11935a-2c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1477_11935a-2c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1477_11935a-2c > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1477_11935a-2c alignfull has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1477_5b4602-7f > .kt-inside-inner-col{display:flex;}.kadence-column1477_5b4602-7f > .kt-inside-inner-col,.kadence-column1477_5b4602-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1477_5b4602-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1477_5b4602-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1477_5b4602-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column1477_5b4602-7f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1477_5b4602-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1477_5b4602-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1477_5b4602-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1477_5b4602-7f{text-align:left;}.kadence-column1477_5b4602-7f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column1477_5b4602-7f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1477_5b4602-7f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1477_5b4602-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column1477_5b4602-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column1477_5b4602-7f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1477_5b4602-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1477_5b4602-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1477_5b4602-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1477_5b4602-7f kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1477_ca3e1a-dd, .wp-block-kadence-advancedheading.kt-adv-heading1477_ca3e1a-dd[data-kb-block=\"kb-adv-heading1477_ca3e1a-dd\"]{text-align:center;font-size:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1477_ca3e1a-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1477_ca3e1a-dd[data-kb-block=\"kb-adv-heading1477_ca3e1a-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1477_ca3e1a-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1477_ca3e1a-dd[data-kb-block=\"kb-adv-heading1477_ca3e1a-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1477_ca3e1a-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1477_ca3e1a-dd\">IRI-PREDICT<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-theme-palette-9-color has-text-color has-link-color wp-elements-f5388b8962772de13562b5c336117770\"><strong>VOORSPEL DE KRACHT VAN JE CREATIE MIDDELS&nbsp;AI-GEDRAGSANALYSE<\/strong><\/h3>\n\n\n<style>.kt-accordion-id1477_0a2233-a8 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);}.kt-accordion-id1477_0a2233-a8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:rgba(255,255,255,0);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-bottom:1px solid var(--global-palette7, #EDF2F7);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(251,246,246,0.01);font-size:18px;line-height:1.2;font-weight:600;color:var(--global-palette9, #ffffff);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:0px;}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(251,246,246,0.01);}.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1477_0a2233-a8 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette9, #ffffff);background:rgba(255,255,255,0);border-bottom:1px solid var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(255,255,255,0);}.kt-accordion-id1477_0a2233-a8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette9, #ffffff);background:rgba(255,255,255,0);border-bottom:1px solid var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1477_0a2233-a8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(255,255,255,0);}@media all and (max-width: 1024px){.kt-accordion-id1477_0a2233-a8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-bottom:1px solid var(--global-palette7, #EDF2F7);}}@media all and (max-width: 1024px){.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1477_0a2233-a8 .kt-blocks-accordion-header:focus-visible{border-bottom:1px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 1024px){.kt-accordion-id1477_0a2233-a8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-bottom:1px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 767px){.kt-accordion-id1477_0a2233-a8 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id1477_0a2233-a8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-bottom:1px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1477_0a2233-a8 .kt-blocks-accordion-header:focus-visible{border-bottom:1px solid var(--global-palette9, #ffffff);}.kt-accordion-id1477_0a2233-a8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1477_0a2233-a8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-bottom:1px solid var(--global-palette9, #ffffff);}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id1477_0a2233-a8 kt-accordion-has-8-panes kt-active-pane-3 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-left\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"3\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane1477_7704a8-d3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">VOOR ALLE FORMATS<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h3 class=\"wp-block-heading has--font-size has-theme-palette-9-color has-text-color has-link-color wp-elements-7fffd03c9ac3356fd59e473b0f04bde6\"><strong>IRI-PREDICT geeft inzicht in de kracht van alle mogelijke formaten. Van Above to Below the Line, van Verpakkingen tot POS<\/strong>; <strong>Statisch &amp; Video<\/strong>.<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI_PREDICT-Formats-1024x526.png\" alt=\"\" class=\"wp-image-1482\" srcset=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI_PREDICT-Formats-1024x526.png 1024w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI_PREDICT-Formats-300x154.png 300w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI_PREDICT-Formats-768x395.png 768w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI_PREDICT-Formats-1536x789.png 1536w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI_PREDICT-Formats.png 1572w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane1477_515db1-07\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>INZICHTELIJK, RELEVANT &amp; ACTIONABLE<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1477_37d4c5-af, .wp-block-kadence-advancedheading.kt-adv-heading1477_37d4c5-af[data-kb-block=\"kb-adv-heading1477_37d4c5-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1477_37d4c5-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1477_37d4c5-af[data-kb-block=\"kb-adv-heading1477_37d4c5-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1477_37d4c5-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1477_37d4c5-af[data-kb-block=\"kb-adv-heading1477_37d4c5-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading1477_37d4c5-af wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading1477_37d4c5-af\"><strong>Gebaseerd op het&nbsp;4-Power&nbsp;model (<em>Stanford University<\/em>)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:14px;font-style:normal;font-weight:600\"><strong>ATTENTIE<\/strong>: Grijp hun aandacht-&gt; als het niet wordt opgemerkt, wordt het niet verwerkt<\/li>\n\n\n\n<li style=\"font-size:14px;font-style:normal;font-weight:600\"><strong>EMOTIE<\/strong>: De kracht om te motiveren \u2013&gt; de impact op de Koop Intentie<\/li>\n\n\n\n<li style=\"font-size:14px;font-style:normal;font-weight:600\"><strong>COGNITIE<\/strong>: De kracht om de boodschap over te brengen<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>MEMORY<\/strong>: Ontwikkeling van de&nbsp;&nbsp;merk herinnering&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4powers-1024x543.png\" alt=\"\" class=\"wp-image-1484\" srcset=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4powers-1024x543.png 1024w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4powers-300x159.png 300w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4powers-768x407.png 768w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4powers.png 1106w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane1477_ca3fd9-70\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>GEBASEERD OP  >100K RESPONDENT TEST<\/strong>S<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4P2-1024x501.jpg\" alt=\"\" class=\"wp-image-1498\" srcset=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4P2-1024x501.jpg 1024w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4P2-300x147.jpg 300w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4P2-768x376.jpg 768w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4P2-1536x751.jpg 1536w, https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/03\/IRI-PREDICT-4P2.jpg 1824w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1477_de0c91-df, .wp-block-kadence-advancedheading.kt-adv-heading1477_de0c91-df[data-kb-block=\"kb-adv-heading1477_de0c91-df\"]{font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1477_de0c91-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1477_de0c91-df[data-kb-block=\"kb-adv-heading1477_de0c91-df\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1477_de0c91-df img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1477_de0c91-df[data-kb-block=\"kb-adv-heading1477_de0c91-df\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1477_de0c91-df wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading1477_de0c91-df\">De gegevens van &gt;100K (pre-)testen van creaties wereldwijd onder respondenten, participerend onder optimale test condities, is de basis voor het voorspellend AI Predict model voor consumenten gedragsanalyse.<\/p>\n\n\n\n<ul class=\"has-theme-palette-9-background-color has-background wp-block-list\">\n<li style=\"font-style:normal;font-weight:500\"><strong>95% ACCURAAT<\/strong><\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:500\"><strong>GECOMBINEERD MET TOEPASSING VAN  ONZE KENNIS EN ERVARING IN CONCEPT TESTING<\/strong><\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:500\"><strong>RESULTATEN, BRIEFING EN AANBEVELINGEN IN&nbsp;1 (WERK-) DAG<\/strong><\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:500\"><strong>VANAF \u20ac 799 PER CREATIE<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.kt-tabs-id1477_38203c-dd > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:3px solid #0a6689;border-right:0px solid #0a6689;border-bottom:0px solid #0a6689;border-left:0px solid #0a6689;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:var(--global-palette7, #eeeeee);color:var(--global-palette4, #2D3748);background:var(--global-palette7, #eeeeee);}.wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:var(--global-palette7, #eeeeee);color:var(--global-palette3, #1A202C);background:var(--global-palette8, #F7FAFC);}.wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id1477_38203c-dd > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:var(--global-palette7, #eeeeee);color:#ffffff;background:#0a6689;}@media all and (max-width: 1024px){.kt-tabs-id1477_38203c-dd > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:3px solid #0a6689;border-right:0px solid #0a6689;border-bottom:0px solid #0a6689;border-left:0px solid #0a6689;}}@media all and (max-width: 767px){.kt-tabs-id1477_38203c-dd > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:3px solid #0a6689;border-right:0px solid #0a6689;border-bottom:0px solid #0a6689;border-left:0px solid #0a6689;}}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id1477_38203c-dd kt-tabs-has-3-tabs kt-active-tab-3 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-left \"><ul class=\"kt-tabs-title-list\"><li id=\"tab-adhocstatic\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-adhocstatic\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\">Adhoc Static<\/span><\/a><\/li><li id=\"tab-adhocvideo\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-adhocvideo\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\">Adhoc Video<\/span><\/a><\/li><li id=\"tab-credits\" class=\"kt-title-item kt-title-item-3 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-credits\" data-tab=\"3\" class=\"kt-tab-title kt-tab-title-3 \"><span class=\"kt-title-text\">Credits<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab_b27a4e-fa\"><div class=\"kt-tab-inner-content-inner\">\n<p>Adhoc IRI-PREDICT Static (pre-)test: het predictive testen van een enkele visuele creatie (advertentie, verpakking, pos) dan wel een aantal creaties in een A\/B test opzet. Uitgevoerd binnen 1 (werk-)dag en resultaten geleverd in een complete rapportage van KPI&#8217;s (inclusief Heatmaps), benchmarks, analyse en aanbevelingen. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab_26a3ec-59\"><div class=\"kt-tab-inner-content-inner\">\n<p>Adhoc IRI-PREDICT Video (pre-)test: het predictive testen van een enkele video creatie (commercial) dan wel een aantal creaties in een A\/B test opzet. Uitgevoerd binnen 1 (werk-)dag en resultaten geleverd in een complete rapportage van KPI&#8217;s (inclusief Heatmaps), benchmarks, analyse en aanbevelingen. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-3 kt-inner-tab_941460-a1\"><div class=\"kt-tab-inner-content-inner\">\n<p>Kies voor onze credits opzet, als je regelmatig creaties (pre-)test. Credits-Packages zijn 12 maanden geldig. Voor iedere keuze voor een hoger aantal credits wordt onze prijsstelling (nog) aantrekkelijker! Kies voor <strong>Silver, Gold, Diamond <\/strong>of<strong> Ultimate<\/strong>. Contact IR-Insights om een scherp voorstel te ontvangen!<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1477_206073-27 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column1477_206073-27 > .kt-inside-inner-col,.kadence-column1477_206073-27 > .kt-inside-inner-col:before{border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-right-radius:5px;border-bottom-left-radius:5px;}.kadence-column1477_206073-27 > .kt-inside-inner-col{column-gap:0px;}.kadence-column1477_206073-27 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1477_206073-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1477_206073-27 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column1477_206073-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1477_206073-27{text-align:left;}.kadence-column1477_206073-27{position:relative;}.kadence-column1477_206073-27, .kt-inside-inner-col > .kadence-column1477_206073-27:not(.specificity){margin-top:-60px;}@media all and (max-width: 1024px){.kadence-column1477_206073-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column1477_206073-27, .kt-inside-inner-col > .kadence-column1477_206073-27:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column1477_206073-27 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1477_206073-27 kb-section-dir-vertical inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1477_1097b0-15, .wp-block-kadence-advancedheading.kt-adv-heading1477_1097b0-15[data-kb-block=\"kb-adv-heading1477_1097b0-15\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:20px;line-height:1.1;font-weight:700;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1477_1097b0-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1477_1097b0-15[data-kb-block=\"kb-adv-heading1477_1097b0-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1477_1097b0-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1477_1097b0-15[data-kb-block=\"kb-adv-heading1477_1097b0-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1477_1097b0-15, .wp-block-kadence-advancedheading.kt-adv-heading1477_1097b0-15[data-kb-block=\"kb-adv-heading1477_1097b0-15\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h2 class=\"kt-adv-heading1477_1097b0-15 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1477_1097b0-15\">JA, VERTEL ME MEER OVER<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1477_b1cb86-54, .wp-block-kadence-advancedheading.kt-adv-heading1477_b1cb86-54[data-kb-block=\"kb-adv-heading1477_b1cb86-54\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:20px;line-height:1.1;font-weight:700;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1477_b1cb86-54 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1477_b1cb86-54[data-kb-block=\"kb-adv-heading1477_b1cb86-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1477_b1cb86-54 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1477_b1cb86-54[data-kb-block=\"kb-adv-heading1477_b1cb86-54\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1477_b1cb86-54, .wp-block-kadence-advancedheading.kt-adv-heading1477_b1cb86-54[data-kb-block=\"kb-adv-heading1477_b1cb86-54\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h2 class=\"kt-adv-heading1477_b1cb86-54 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1477_b1cb86-54\">IRI-PREDICT!<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1477_357bde-55, .wp-block-kadence-advancedheading.kt-adv-heading1477_357bde-55[data-kb-block=\"kb-adv-heading1477_357bde-55\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1477_357bde-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1477_357bde-55[data-kb-block=\"kb-adv-heading1477_357bde-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1477_357bde-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1477_357bde-55[data-kb-block=\"kb-adv-heading1477_357bde-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1477_357bde-55 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1477_357bde-55\">Neem contact met me op voor een toelichting op de inzet van IRI-PREDICT om mijn creaties te (pre-)testen.    <\/p>\n\n\n<style>.kadence-form-1477_a20845-62 .kb-form .kadence-blocks-form-field .kb-text-style-field, .kadence-form-1477_a20845-62 .kb-form .kadence-blocks-form-field .kb-select-style-field{color:var(--global-palette1, #3182CE);border-width:0px 0px 3px 0px;background:rgba(0, 0, 0, 0);border-color:var(--global-palette8, #F7FAFC);}.kadence-form-1477_a20845-62 .kb-form .kadence-blocks-form-field > label{color:var(--global-palette1, #3182CE);font-size:var(--global-kb-font-size-sm, 0.9rem);font-weight:400;}.kadence-form-1477_a20845-62 .kb-form .kadence-blocks-form-field .kb-forms-submit{color:var(--global-palette9, #ffffff);border-radius:5px;background:var(--global-palette3, #1A202C);}.kadence-form-1477_a20845-62 .kb-form .kadence-blocks-form-field 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kb-button-width-full\">STUUR JOUW BERICHT<\/button><\/div><\/form><\/div>\n<noscript><div class=\"kadence-blocks-form-message kadence-blocks-form-warning\">Schakel JavaScript in je browser in om dit formulier in te dienen<\/div><style>.kadence-form-1477_a20845-62 .kadence-blocks-form-field.kb-submit-field { display: none; }<\/style><\/noscript><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.kb-image1477_c2f500-b6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image1477_c2f500-b6 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/04\/IR-INSIGHTS-IRI-PREDICT-KELLOGG_4.jpg\" alt=\"\" class=\"kb-img wp-image-1552\" 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720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IRI-PREDICT HET (PRE-)TESTEN VAN AL JOUW (CONCEPT-) CREATIES VOOR MARKETING EN COMMUNICATIE TIJDENS DE VERSCHILLENDE FASEN VAN HET ONTWIKKEL-, PLANNING- &amp; EXECUTIEPROCES. WAT IRI-PREDICT VOOR JOU KAN BETEKENEN: IRI-PREDICT VOORSPEL DE KRACHT VAN JE CREATIE MIDDELS&nbsp;AI-GEDRAGSANALYSE JA, VERTEL ME MEER OVER IRI-PREDICT! Neem contact met me op voor een toelichting op de inzet van IRI-PREDICT&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-1477","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IRI-PREDICT - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"IRI-PREDICT HET (PRE-)TESTEN VAN AL JOUW (CONCEPT-) CREATIES VOOR MARKETING EN COMMUNICATIE TIJDENS DE VERSCHILLENDE FASEN VAN HET ONTWIKKEL-,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ir-insights.com\/index.php\/iri-predict\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IRI-PREDICT - 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