{"id":1708,"date":"2024-08-21T12:10:49","date_gmt":"2024-08-21T11:10:49","guid":{"rendered":"https:\/\/ir-insights.com\/?page_id=1708"},"modified":"2026-07-17T10:33:43","modified_gmt":"2026-07-17T09:33:43","slug":"goede-doelen-flexibele-merk-tracker","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/","title":{"rendered":"&#8216;Goede doelen&#8217; flexibele Merk tracker"},"content":{"rendered":"<style>.kb-row-layout-id1708_4b6c23-3d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_4b6c23-3d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_4b6c23-3d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_4b6c23-3d > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id1708_4b6c23-3d ,.kb-row-layout-id1708_4b6c23-3d h1,.kb-row-layout-id1708_4b6c23-3d h2,.kb-row-layout-id1708_4b6c23-3d h3,.kb-row-layout-id1708_4b6c23-3d h4,.kb-row-layout-id1708_4b6c23-3d h5,.kb-row-layout-id1708_4b6c23-3d h6{color:#ffffff;}.kb-row-layout-id1708_4b6c23-3d .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id1708_4b6c23-3d .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1708_4b6c23-3d .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id1708_4b6c23-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1708_4b6c23-3d .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1708_4b6c23-3d .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1708_4b6c23-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_4b6c23-3d .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1708_4b6c23-3d .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_4b6c23-3d alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_5a77f5-6e > .kt-inside-inner-col,.kadence-column1708_5a77f5-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_5a77f5-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_5a77f5-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_5a77f5-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_5a77f5-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_5a77f5-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_5a77f5-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_5a77f5-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_5a77f5-6e inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id1708_f1d277-6e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_f1d277-6e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_f1d277-6e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_f1d277-6e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1708_f1d277-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1708_f1d277-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_f1d277-6e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_f85782-b6 > .kt-inside-inner-col,.kadence-column1708_f85782-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_f85782-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_f85782-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_f85782-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_f85782-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_f85782-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_f85782-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_f85782-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_f85782-b6 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1708_bc594c-d6, .wp-block-kadence-advancedheading.kt-adv-heading1708_bc594c-d6[data-kb-block=\"kb-adv-heading1708_bc594c-d6\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading1708_bc594c-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_bc594c-d6[data-kb-block=\"kb-adv-heading1708_bc594c-d6\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_bc594c-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_bc594c-d6[data-kb-block=\"kb-adv-heading1708_bc594c-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1708_bc594c-d6, .wp-block-kadence-advancedheading.kt-adv-heading1708_bc594c-d6[data-kb-block=\"kb-adv-heading1708_bc594c-d6\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading1708_bc594c-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1708_bc594c-d6\">Onderzoeks oplossingen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1708_504d7d-5f, .wp-block-kadence-advancedheading.kt-adv-heading1708_504d7d-5f[data-kb-block=\"kb-adv-heading1708_504d7d-5f\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading1708_504d7d-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_504d7d-5f[data-kb-block=\"kb-adv-heading1708_504d7d-5f\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_504d7d-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_504d7d-5f[data-kb-block=\"kb-adv-heading1708_504d7d-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1708_504d7d-5f, .wp-block-kadence-advancedheading.kt-adv-heading1708_504d7d-5f[data-kb-block=\"kb-adv-heading1708_504d7d-5f\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading1708_504d7d-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1708_504d7d-5f\"><strong>Brandtracker-Platform<\/strong> <br>voor Goede Doelen<\/h3>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Flexibele, op maat ontworpen BrandTracker voor &#8216;Goede doelen&#8217; organisaties<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1708_a96b16-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_a96b16-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_a96b16-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_a96b16-06 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1708_a96b16-06 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id1708_a96b16-06 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1708_a96b16-06 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id1708_a96b16-06 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id1708_a96b16-06 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1708_a96b16-06 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id1708_a96b16-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1708_a96b16-06 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1708_a96b16-06 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1708_a96b16-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_a96b16-06 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1708_a96b16-06 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_a96b16-06 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_c0ff10-74 > .kt-inside-inner-col,.kadence-column1708_c0ff10-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_c0ff10-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_c0ff10-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_c0ff10-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_c0ff10-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_c0ff10-74{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_c0ff10-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_c0ff10-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_c0ff10-74 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1708_bfa6ba-c4{margin-bottom:50px;}.kb-row-layout-id1708_bfa6ba-c4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_bfa6ba-c4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_bfa6ba-c4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_bfa6ba-c4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1708_bfa6ba-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1708_bfa6ba-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_bfa6ba-c4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_34af52-85 > .kt-inside-inner-col,.kadence-column1708_34af52-85 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_34af52-85 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_34af52-85 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_34af52-85 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_34af52-85 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_34af52-85{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_34af52-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_34af52-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_34af52-85 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1708_21ad30-43, .wp-block-kadence-advancedheading.kt-adv-heading1708_21ad30-43[data-kb-block=\"kb-adv-heading1708_21ad30-43\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_21ad30-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_21ad30-43[data-kb-block=\"kb-adv-heading1708_21ad30-43\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_21ad30-43 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_21ad30-43[data-kb-block=\"kb-adv-heading1708_21ad30-43\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1708_21ad30-43, .wp-block-kadence-advancedheading.kt-adv-heading1708_21ad30-43[data-kb-block=\"kb-adv-heading1708_21ad30-43\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading1708_21ad30-43 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1708_21ad30-43\">Jij hebt een uitdaging, wij hebben de oplossing<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1708_da26cc-d8, .wp-block-kadence-advancedheading.kt-adv-heading1708_da26cc-d8[data-kb-block=\"kb-adv-heading1708_da26cc-d8\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1708_da26cc-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_da26cc-d8[data-kb-block=\"kb-adv-heading1708_da26cc-d8\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_da26cc-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_da26cc-d8[data-kb-block=\"kb-adv-heading1708_da26cc-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1708_da26cc-d8, .wp-block-kadence-advancedheading.kt-adv-heading1708_da26cc-d8[data-kb-block=\"kb-adv-heading1708_da26cc-d8\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading1708_da26cc-d8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1708_da26cc-d8\">HET GEREEDSCHAP DAT WE ZELF BOUWDEN<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-18-font-size has-theme-palette-1-color has-theme-palette-7-background-color has-text-color has-background has-link-color wp-elements-369f1c97ca7c04c42f70c1b46f0aedb4\"><strong> BrandTracker-Platform<\/strong><br><em>voor de<br>Goede Doelen-sector<\/em><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Er was geen gereedschap dat meet wat een Goed Doel moet weten. <\/strong><\/strong><br><strong><strong>Dus maakten we het zelf.<\/strong><br><em>Dat is wat een vakman doet als de plank leeg is.<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Geen enkele tracker mat wat een goed doel \u00e9cht moet weten. Dus bouwden we er zelf een.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1708_e909c0-fa{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1708_e909c0-fa .kt-button{font-weight:normal;font-style:normal;}.kt-btns1708_e909c0-fa .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1708_e909c0-fa .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1708_e909c0-fa .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1708_e909c0-fa .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns1708_e909c0-fa .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns1708_e909c0-fa .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1708_e909c0-fa .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1708_e909c0-fa\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1708_120a97-a1.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn1708_120a97-a1.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 60px 5px rgba(0, 0, 0, 0.2);}.kb-btn1708_120a97-a1.kb-button .kb-svg-icon-wrap{font-size:27px;--kb-button-icon-size:27px;}<\/style><a class=\"kb-button kt-button button kb-btn1708_120a97-a1 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Vraag een demo aan bij Paul<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2025\/10\/collecte-aan-de-deur.jpg\" alt=\"Collecteren voor het goede doel\" class=\"wp-image-2045\" style=\"border-width:2px;border-radius:39px\" srcset=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2025\/10\/collecte-aan-de-deur.jpg 780w, https:\/\/ir-insights.com\/wp-content\/uploads\/2025\/10\/collecte-aan-de-deur-300x169.jpg 300w, https:\/\/ir-insights.com\/wp-content\/uploads\/2025\/10\/collecte-aan-de-deur-768x432.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wie het bouwde, bedient het ook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paul, Ben en Naomi. 50+ jaar aan onderzoeksbureau- en mediabureau-zijde, en voor Goede Doelen-organisaties. Zij ontwierpen deze tracker, zij lezen uw resultaten, en zij zitten bij u aan tafel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geen junior die het overneemt. Dat is geen belofte \u2014 met drie co-founders is er eenvoudigweg niemand anders.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-theme-palette-2-color has-alpha-channel-opacity has-theme-palette-2-background-color has-background is-style-default\" style=\"margin-top:0\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Waarom we het zelf bouwden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een generieke FMCG-tracker meet merkbekendheid en waardering. Prima. Maar hij meet geen ANBI-bekendheid, geen vertrouwensdrijvers, geen geefgedrag, geen doel-affiniteit \u2014 precies de dingen waar een donatiebeslissing op draait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wij vonden geen gereedschap dat dit meet. Dus maakten we het.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has--font-size\"><strong>Vier modules die een FMCG-tracker niet heeft:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ANBI-bekendheid<\/strong>&nbsp;\u2014 weet uw donateur wat de status betekent, en be\u00efnvloedt het zijn beslissing?<\/li>\n\n\n\n<li><strong>Vertrouwen<\/strong>&nbsp;\u2014 welke factoren bouwen het, en hoe groot is de gap tussen belang en score?<\/li>\n\n\n\n<li><strong>Geefgedrag &amp; donatiegrootte<\/strong>&nbsp;\u2014 hoe vaak en hoeveel, verdeeld over bedragsklassen.<\/li>\n\n\n\n<li><strong>Doel-affiniteit &amp; fair share<\/strong>&nbsp;\u2014 krijgt \u00faw merk een eerlijk aandeel binnen uw thema?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elk cijfer heeft een herkomst<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Uw score is 42, onze norm is 38.&#8221;<\/em>&nbsp;Waar komt die norm vandaan?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bij ons kunt u dat nakijken. Elke referentiewaarde draagt zichtbaar zijn bron:<\/p>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color has-link-color has-medium-font-size wp-elements-85b8f0e93d7f7d2065d2914b4242a24f wp-block-paragraph\"><code><strong>Literatuur<\/strong><\/code>&nbsp;gepubliceerd onderzoek, traceerbaar<br><code><strong>Industriestandaard<\/strong><\/code>&nbsp;breed gehanteerde conventie<br><code><strong>Werkdrempel<\/strong><\/code>&nbsp;een eerlijke werkaanname \u2014 en die heet ook zo<br><code><strong>Eigen benchmark<\/strong><\/code>&nbsp;afgeleid uit onze eigen trackerdata<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E\u00e9n klik en u ziet welke van de vier het is.&nbsp;<strong>Wij claimen geen literatuurbron die we niet hebben.<\/strong>&nbsp;Een werkdrempel wordt zichtbaar vervangen zodra onze data het toelaat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat is niet alleen netjes. Het is wat u nodig hebt als uw bestuur vraagt waar dat getal vandaan komt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Het dashboard duidt de cijfers. Het verzint ze niet.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De tracker signaleert zelf opvallende verschuivingen, drempeloverschrijdingen en uitschieters, en verwoordt ze in synthese en aanbevelingen. Daar zit een AI-laag onder \u2014 als gereedschap, met een harde grens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De AI ziet nooit ruwe enqu\u00eate-antwoorden. Alleen de al berekende cijfers.<\/li>\n\n\n\n<li>De AI schrijft taal met verwijzingen. Het dashboard vult de getallen in.<\/li>\n\n\n\n<li>Een fout van de AI wordt daardoor zichtbaar \u2014 geen stilletjes verkeerd cijfer.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Het gereedschap doet het rekenwerk. De onderzoeker doet het denkwerk.<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Dit is \u00e9\u00e9n stuk gereedschap. Er staan er meer op de plank.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Het BrandTracker Platform is gebouwd door hetzelfde bureau dat uw concepttest doet, uw campagne evalueert, uw prijsstelling onderzoekt en uw segmentatie bouwt. Zelfde mensen, zelfde principe.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1708_f58b87-db{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1708_f58b87-db .kt-button{font-weight:normal;font-style:normal;}.kt-btns1708_f58b87-db .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1708_f58b87-db .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1708_f58b87-db .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1708_f58b87-db .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns1708_f58b87-db .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns1708_f58b87-db .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1708_f58b87-db .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1708_f58b87-db\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1708_38c7ec-9a.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn1708_38c7ec-9a kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/services\/\"><span class=\"kt-btn-inner-text\"><strong>Bekijk alle onderzoeksoplossingen<\/strong><\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-theme-palette-1-color has-alpha-channel-opacity has-theme-palette-1-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Zullen we kijken waar uw merk staat?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Laten we jouw merkgroei in kaart brengen.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1708_0e21af-a4{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1708_0e21af-a4 .kt-button{font-weight:normal;font-style:normal;}.kt-btns1708_0e21af-a4 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1708_0e21af-a4 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1708_0e21af-a4 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1708_0e21af-a4 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns1708_0e21af-a4 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns1708_0e21af-a4 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1708_0e21af-a4 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1708_0e21af-a4\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1708_33d373-3e.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn1708_33d373-3e.kb-button{border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-right-radius:25px;border-bottom-left-radius:25px;box-shadow:0px 0px 60px 5px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedbtn .kb-btn1708_33d373-3e.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn1708_33d373-3e.kb-button:focus{border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-right-radius:25px;border-bottom-left-radius:25px;}<\/style><a class=\"kb-button kt-button button kb-btn1708_33d373-3e kt-btn-size-large kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Vraag een demo aan bij Paul<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1708_f95139-e7{margin-top:30px;}.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id1708_f95139-e7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1708_f95139-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_f95139-e7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_a8dc5f-57 > .kt-inside-inner-col,.kadence-column1708_a8dc5f-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_a8dc5f-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_a8dc5f-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_a8dc5f-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_a8dc5f-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_a8dc5f-57{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_a8dc5f-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_a8dc5f-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_a8dc5f-57 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box1708_8da4aa-2c .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box1708_8da4aa-2c .kt-info-svg-icon-flip, .kt-info-box1708_8da4aa-2c .kt-blocks-info-box-number{font-size:50px;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box1708_8da4aa-2c .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box1708_8da4aa-2c .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-text{font-size:17px;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_8da4aa-2c .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box1708_8da4aa-2c\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_layout kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\/><line x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Merkbekendheid<\/strong><\/h2><p class=\"kt-blocks-info-box-text\"> Monitoren van het bewustzijnsniveau dat consumenten hebben over het merk. Dit omvat het beoordelen van het bewustzijn zonder hulp en met hulp om te begrijpen hoe goed het merk in de markt wordt herkend.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1708_f2ca6e-5d > .kt-inside-inner-col,.kadence-column1708_f2ca6e-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_f2ca6e-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_f2ca6e-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_f2ca6e-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_f2ca6e-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_f2ca6e-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_f2ca6e-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_f2ca6e-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_f2ca6e-5d inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box1708_d048b2-d1 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box1708_d048b2-d1 .kt-info-svg-icon-flip, .kt-info-box1708_d048b2-d1 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box1708_d048b2-d1 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box1708_d048b2-d1 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_d048b2-d1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box1708_d048b2-d1\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_search kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Merkperceptie<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Evalueren van de percepties en associaties die consumenten hebben met het merk. Dit omvat het beoordelen van kenmerken zoals vertrouwen, kwaliteit, betrouwbaarheid, innovatie en andere factoren die bijdragen aan het imago van het merk.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1708_cdc2b9-3f > .kt-inside-inner-col,.kadence-column1708_cdc2b9-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_cdc2b9-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_cdc2b9-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_cdc2b9-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_cdc2b9-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_cdc2b9-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_cdc2b9-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_cdc2b9-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_cdc2b9-3f inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box1708_8e0778-ae .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box1708_8e0778-ae .kt-info-svg-icon-flip, .kt-info-box1708_8e0778-ae .kt-blocks-info-box-number{font-size:50px;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box1708_8e0778-ae .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box1708_8e0778-ae .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box1708_8e0778-ae .kt-blocks-info-box-text{font-size:17px;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_8e0778-ae .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box1708_8e0778-ae\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Merkoverweging<\/strong><br>en -voorkeur<\/h2><p class=\"kt-blocks-info-box-text\">Beoordelen van overweging en de mate van voorkeur die consumenten hebben voor het merk in vergelijking met concurrenten. Merkvoorkeur is een belangrijke indicator voor de concurrentiekracht van een merk op de markt.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1708_067cea-a4{margin-top:30px;}.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id1708_067cea-a4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1708_067cea-a4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_067cea-a4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_53c437-6c > .kt-inside-inner-col,.kadence-column1708_53c437-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_53c437-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_53c437-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_53c437-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_53c437-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_53c437-6c{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_53c437-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_53c437-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_53c437-6c inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box1708_32ba30-06 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box1708_32ba30-06 .kt-info-svg-icon-flip, .kt-info-box1708_32ba30-06 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box1708_32ba30-06 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box1708_32ba30-06 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box1708_32ba30-06 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_32ba30-06 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box1708_32ba30-06\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Donatie intentie<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">De waarschijnlijkheid dat consumenten bij de beslissingen voor het doneren aan een goed doel jouw merk verkiezen boven alternatieven. Deze maatstaf geeft inzicht in het potentieel van het merk voor toekomstige groei.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1708_845916-50 > .kt-inside-inner-col,.kadence-column1708_845916-50 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_845916-50 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_845916-50 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_845916-50 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_845916-50 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_845916-50{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_845916-50 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_845916-50 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_845916-50 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box1708_629761-69 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box1708_629761-69 .kt-info-svg-icon-flip, .kt-info-box1708_629761-69 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box1708_629761-69 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box1708_629761-69 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box1708_629761-69 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box1708_629761-69 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box1708_629761-69 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box1708_629761-69 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_629761-69 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box1708_629761-69\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_thumbsUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 9V5a3 3 0 0 0-3-3l-4 9v11h11.28a2 2 0 0 0 2-1.7l1.38-9a2 2 0 0 0-2-2.3zM7 22H4a2 2 0 0 1-2-2v-7a2 2 0 0 1 2-2h3\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Competitieve bench-marking<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Vergelijken van de prestaties en statistieken van het merk met die van de belangrijkste conculega&#8217;s in het voor jouw relevante segment. Hierdoor kunnen Goede doelen organisaties sterke en zwakke punten identificeren ten opzichte van de concurrentie.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1708_d26ec5-8d > .kt-inside-inner-col,.kadence-column1708_d26ec5-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_d26ec5-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_d26ec5-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_d26ec5-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_d26ec5-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_d26ec5-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_d26ec5-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_d26ec5-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_d26ec5-8d inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box1708_46a4d9-05 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box1708_46a4d9-05 .kt-info-svg-icon-flip, .kt-info-box1708_46a4d9-05 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box1708_46a4d9-05 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box1708_46a4d9-05 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box1708_46a4d9-05 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box1708_46a4d9-05\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_filePlus kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"12\"\/><line x1=\"9\" y1=\"15\" x2=\"15\" y2=\"15\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Effectiviteit van reclame en marketing<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Beoordeling van de impact van reclame- en marketing campagnes op merk-kpi&#8217;s. Dit helpt Goede doelen organisaties inzicht te krijgen in het rendement op de investering (ROI) van hun marketing en communicatie inspanningen.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column1708_25b812-fe > .kt-inside-inner-col,.kadence-column1708_25b812-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_25b812-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_25b812-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_25b812-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_25b812-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_25b812-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_25b812-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_25b812-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_25b812-fe\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1708_944826-c1 > .kt-inside-inner-col,.kadence-column1708_944826-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_944826-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_944826-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_944826-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_944826-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_944826-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_944826-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_944826-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_944826-c1\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">REGELMATIGE METING OF ADHOC<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column1708_9ec198-d3 > .kt-inside-inner-col,.kadence-column1708_9ec198-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_9ec198-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_9ec198-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_9ec198-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_9ec198-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_9ec198-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_9ec198-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_9ec198-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_9ec198-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1708_77f9d6-c1, .wp-block-kadence-advancedheading.kt-adv-heading1708_77f9d6-c1[data-kb-block=\"kb-adv-heading1708_77f9d6-c1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1708_77f9d6-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_77f9d6-c1[data-kb-block=\"kb-adv-heading1708_77f9d6-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_77f9d6-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_77f9d6-c1[data-kb-block=\"kb-adv-heading1708_77f9d6-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading1708_77f9d6-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1708_77f9d6-c1\">De BrandTracker-Platform is beschikbaar voor een specifiek meetmoment en rapportage wanneer inzicht vereist is voor het vaststellen van de merkpositie: de <strong>Adhoc<\/strong> rapportage. Daarbij zit je dan ook niet vast aan een abonnementsvorm.  Wil je regelmatig meten en ontwikkelingen in de tijd volgen, bieden we metingen en rapportages op <strong>\u00e9\u00e9n-, twee- of driemaandelijkse<\/strong>, <strong>halfjaarlijkse<\/strong> of <strong>jaarlijkse<\/strong> frequentie, om veranderingen en trends in de loop van de tijd vast te leggen.  Waarbij we de rapportage kunnen afstemmen op jullie campagneperiode. De inzichten uit een merktracker vormen de basis voor strategische beslissingen, begeleiden marketinginspanningen en helpen Goede doelen organisaties proactief de reputatie en positionering van hun merk in de markt te beheren.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Paul van der Veer<\/strong>, 25+ jaar ervaring aan mediabureau-zijde en voor markt- &amp; marketing onderzoek o.a. voor Goede doelen organisaties<\/em>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-1708_213d17-ae .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-1708_213d17-ae .kt-divider{border-top-width:3px;height:1px;border-top-color:var(--global-palette2, #2B6CB0);width:90%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1708_213d17-ae\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Neem vrijblijvend contact op met Paul voor meer informatie en advies over wat de IRI Merk Tracker voor jouw organisatie kan doen<\/em><\/strong>:<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1708_03b272-23 > .kt-inside-inner-col,.kadence-column1708_03b272-23 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_03b272-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_03b272-23 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_03b272-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_03b272-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_03b272-23{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_03b272-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_03b272-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_03b272-23\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{display:flex;}.kadence-column1708_8e45a9-6e{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column1708_8e45a9-6e{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column1708_8e45a9-6e > .kt-inside-inner-col,.kadence-column1708_8e45a9-6e > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1708_8e45a9-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column1708_8e45a9-6e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1708_8e45a9-6e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1708_8e45a9-6e:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column1708_8e45a9-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_8e45a9-6e{text-align:center;}.kadence-column1708_8e45a9-6e{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column1708_8e45a9-6e{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column1708_8e45a9-6e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1708_8e45a9-6e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column1708_8e45a9-6e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1708_8e45a9-6e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1708_8e45a9-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column1708_8e45a9-6e{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_8e45a9-6e kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Paul-van-der-Veer-2-e1701339265682.png\" alt=\"\" class=\"wp-image-22\" style=\"width:130px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-12fed49c wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px\">Paul van der Veer<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">Client &amp; Research Consultant<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons1708_813bbc-b8 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons1708_813bbc-b8{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons1708_813bbc-b8 alignnone\"><style>.kt-svg-item-1708_19406f-8b .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-1708_19406f-8b .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-1708_19406f-8b:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-1708_19406f-8b\"><a href=\"mailto:paul.vanderveer@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-1708_2e2db3-7a .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-1708_2e2db3-7a .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-1708_2e2db3-7a:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-1708_2e2db3-7a\"><a href=\"tel:0031621550183\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-1708_a94212-32 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-1708_a94212-32 .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-1708_a94212-32:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-1708_a94212-32\"><a href=\"https:\/\/www.linkedin.com\/in\/paulsjvanderveer\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1708_9cbd75-62{margin-bottom:-1.5em;}.kb-row-layout-id1708_9cbd75-62 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_9cbd75-62 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_9cbd75-62 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:160px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_9cbd75-62 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id1708_9cbd75-62 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1708_9cbd75-62 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1708_9cbd75-62 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_9cbd75-62 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_f5b870-e9 > .kt-inside-inner-col,.kadence-column1708_f5b870-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_f5b870-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_f5b870-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_f5b870-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_f5b870-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_f5b870-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_f5b870-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_f5b870-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_f5b870-e9 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1708_4ebe92-fd, .wp-block-kadence-advancedheading.kt-adv-heading1708_4ebe92-fd[data-kb-block=\"kb-adv-heading1708_4ebe92-fd\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_4ebe92-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_4ebe92-fd[data-kb-block=\"kb-adv-heading1708_4ebe92-fd\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_4ebe92-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_4ebe92-fd[data-kb-block=\"kb-adv-heading1708_4ebe92-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1708_4ebe92-fd, .wp-block-kadence-advancedheading.kt-adv-heading1708_4ebe92-fd[data-kb-block=\"kb-adv-heading1708_4ebe92-fd\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading1708_4ebe92-fd wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1708_4ebe92-fd\">WE HAVE Answers<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1708_a27981-97, .wp-block-kadence-advancedheading.kt-adv-heading1708_a27981-97[data-kb-block=\"kb-adv-heading1708_a27981-97\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1708_a27981-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_a27981-97[data-kb-block=\"kb-adv-heading1708_a27981-97\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_a27981-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_a27981-97[data-kb-block=\"kb-adv-heading1708_a27981-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1708_a27981-97, .wp-block-kadence-advancedheading.kt-adv-heading1708_a27981-97[data-kb-block=\"kb-adv-heading1708_a27981-97\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading1708_a27981-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1708_a27981-97\">Veelgestelde vragen<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1708_8c8abf-3b{margin-top:30px;}.kb-row-layout-id1708_8c8abf-3b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_8c8abf-3b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_8c8abf-3b > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1708_8c8abf-3b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1708_8c8abf-3b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1708_8c8abf-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_8c8abf-3b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_74d576-14 > .kt-inside-inner-col,.kadence-column1708_74d576-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_74d576-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_74d576-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_74d576-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_74d576-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_74d576-14{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_74d576-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_74d576-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_74d576-14 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id1708_2f64a0-25 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id1708_2f64a0-25 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1708_2f64a0-25 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1708_2f64a0-25 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_2f64a0-25:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id1708_2f64a0-25 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1708_2f64a0-25 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id1708_2f64a0-25 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id1708_2f64a0-25 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id1708_2f64a0-25 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id1708_2f64a0-25 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1708_2f64a0-25 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id1708_2f64a0-25 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1708_2f64a0-25 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id1708_2f64a0-25 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane1708_4fe100-12\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is jullie ervaring met reclame- en mediaonderzoek?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Die is zeer uitgebreid. Door ervaring bij en voor Goede doelen organisaties, bij Nielsen over reclame-, marketingmix modelling en aan mediabureauzijde over media strategie, -planning en executie en ROI kunnen we onderzoeksopdrachten in een veel bredere context plaatsen om jouw inzichten nog meer \u2018actionable\u2019 te maken.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane1708_e8922d-3e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Heb ik de volledige controle over de projectkosten?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Op basis van de briefing zal ons projectteam een kostenvoorstel presenteren. Indien tijdens de uitvoering van het project condities of doelstellingen veranderen, zullen de eventuele kostenconsequenties allereerst worden voorgelegd voor akkoord.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane1708_917834-dc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Kunne jullie voorbeelden delen van klantcases en de toegevoegde waarde van een tracker?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Zeker! Kijk op onze blog pagina voor onze blogposts over merk- en campagnetrackers en de toepassing van de resultaten op de inzet van het communicatie budget.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1708_da8e61-d9 > .kt-inside-inner-col,.kadence-column1708_da8e61-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_da8e61-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_da8e61-d9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_da8e61-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_da8e61-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_da8e61-d9{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_da8e61-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_da8e61-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_da8e61-d9 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id1708_30a13c-5b .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id1708_30a13c-5b .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);background:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1708_30a13c-5b .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1708_30a13c-5b .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1708_30a13c-5b:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id1708_30a13c-5b .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}}@media all and (max-width: 1024px){.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1708_30a13c-5b .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id1708_30a13c-5b .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id1708_30a13c-5b .kt-accordion-inner-wrap{display:block;}.kt-accordion-id1708_30a13c-5b .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id1708_30a13c-5b .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1708_30a13c-5b .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id1708_30a13c-5b .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1708_30a13c-5b > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id1708_30a13c-5b kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane1708_d7a769-dc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is het ontwerp van elke tracker hetzelfde?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Neen. Wij kijken altijd naar de projectdoelstelling van onze klant en de context waarin deze opereert. Het&nbsp;ontwerp&nbsp;van de&nbsp;tracker zal vari\u00ebren,&nbsp;afhankelijk&nbsp;van de beschikbare gegevens, specifieke&nbsp;doelstellingen&nbsp;van de tracker&nbsp;en de geselecteerde&nbsp;kpi&#8217;s. Details&nbsp;van het&nbsp;ontwerp, zoals&nbsp;de beschouwende&nbsp;variabelen, de interpretatie&nbsp;van de resultaten en de daaruit volgende aanbevelingen zijn daarop afgestemd.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane1708_dfbc01-5a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Hoeveel klanten hebben jullie hierbij geholpen?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\"> We hebben ruime ervaring met klanten en in vele categorie\u00ebn (van Charitatief tot Media tot Finance), zowel national als internationaal. Deze ervaring is het fundament voor onze dienstverlening. Je werkt direct met een ervaren team, niet met junior onderzoekers.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane1708_ff1a7c-fb\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Hebben jullie meer informatie over hetgeen een merk- en campagnetracker voor mij kan betekenen?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Zeker! Kijk op onze blog pagina voor onze blogposts over merk- en campagnetrackers en de toepassing van de resultaten op de inzet van het communicatie budget. En, neem vrijblijvend kennis met ons op voor meer informatie en advies over de mogelijke inzet van de BrandTracker-Platform voor jouw organisatie.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1708_d733e5-3c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_d733e5-3c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_d733e5-3c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:25px;padding-bottom:30px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_d733e5-3c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1708_d733e5-3c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1708_d733e5-3c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_d733e5-3c alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1708_537206-de > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_537206-de > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_537206-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:25px;padding-bottom:80px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_537206-de > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id1708_537206-de ,.kb-row-layout-id1708_537206-de h1,.kb-row-layout-id1708_537206-de h2,.kb-row-layout-id1708_537206-de h3,.kb-row-layout-id1708_537206-de h4,.kb-row-layout-id1708_537206-de h5,.kb-row-layout-id1708_537206-de h6{color:#ffffff;}.kb-row-layout-id1708_537206-de .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id1708_537206-de .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1708_537206-de .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id1708_537206-de .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id1708_537206-de .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1708_537206-de .kt-row-layout-top-sep svg{fill:#fafafa!important;}@media all and (max-width: 1024px){.kb-row-layout-id1708_537206-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1708_537206-de .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1708_537206-de .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1708_537206-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_537206-de .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1708_537206-de .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_537206-de alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_7e0e87-3c > .kt-inside-inner-col,.kadence-column1708_7e0e87-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_7e0e87-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_7e0e87-3c > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_7e0e87-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_7e0e87-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_7e0e87-3c{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_7e0e87-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_7e0e87-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_7e0e87-3c inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id1708_ae23b6-e5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1708_ae23b6-e5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1708_ae23b6-e5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1708_ae23b6-e5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1708_ae23b6-e5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1708_ae23b6-e5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1708_ae23b6-e5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1708_ba668c-f8 > .kt-inside-inner-col,.kadence-column1708_ba668c-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1708_ba668c-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1708_ba668c-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1708_ba668c-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1708_ba668c-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1708_ba668c-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column1708_ba668c-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1708_ba668c-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1708_ba668c-f8 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1708_c9a798-ab, .wp-block-kadence-advancedheading.kt-adv-heading1708_c9a798-ab[data-kb-block=\"kb-adv-heading1708_c9a798-ab\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_c9a798-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_c9a798-ab[data-kb-block=\"kb-adv-heading1708_c9a798-ab\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_c9a798-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_c9a798-ab[data-kb-block=\"kb-adv-heading1708_c9a798-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1708_c9a798-ab, .wp-block-kadence-advancedheading.kt-adv-heading1708_c9a798-ab[data-kb-block=\"kb-adv-heading1708_c9a798-ab\"]{font-size:14px;}}<\/style>\n<h3 class=\"kt-adv-heading1708_c9a798-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1708_c9a798-ab\">WACHT NIET LANGER!<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1708_8f82f7-f5, .wp-block-kadence-advancedheading.kt-adv-heading1708_8f82f7-f5[data-kb-block=\"kb-adv-heading1708_8f82f7-f5\"]{text-align:center;font-size:40px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1708_8f82f7-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1708_8f82f7-f5[data-kb-block=\"kb-adv-heading1708_8f82f7-f5\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1708_8f82f7-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1708_8f82f7-f5[data-kb-block=\"kb-adv-heading1708_8f82f7-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1708_8f82f7-f5, .wp-block-kadence-advancedheading.kt-adv-heading1708_8f82f7-f5[data-kb-block=\"kb-adv-heading1708_8f82f7-f5\"]{font-size:34px;}}<\/style>\n<h3 class=\"kt-adv-heading1708_8f82f7-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1708_8f82f7-f5\">Neem contact op voor een vrijblijvend consult<\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1708_6b6bba-b9{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1708_6b6bba-b9 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1708_6b6bba-b9\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button{color:#ffffff;font-size:18px;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px;}.wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button:focus{color:var(--global-palette1, #3182CE);background:#ffffff;border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn1708_49eaf2-24.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn1708_49eaf2-24 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Boek vrijblijven consult<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Onderzoeks oplossingen Brandtracker-Platform voor Goede Doelen Flexibele, op maat ontworpen BrandTracker voor &#8216;Goede doelen&#8217; organisaties Jij hebt een uitdaging, wij hebben de oplossing HET GEREEDSCHAP DAT WE ZELF BOUWDEN BrandTracker-Platformvoor deGoede Doelen-sector Er was geen gereedschap dat meet wat een Goed Doel moet weten. Dus maakten we het zelf.Dat is wat een vakman doet als&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1709,"parent":188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-1708","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Goede doelen&#039; flexibele Merk tracker - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"Onderzoeks oplossingen Brandtracker-Platform voor Goede Doelen Flexibele, op maat ontworpen BrandTracker voor &#039;Goede doelen&#039; organisaties Jij hebt een\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Goede doelen&#039; flexibele Merk tracker - IR-Insights Full service marktonderzoekbureau\" \/>\n<meta property=\"og:description\" content=\"Onderzoeks oplossingen Brandtracker-Platform voor Goede Doelen Flexibele, op maat ontworpen BrandTracker voor &#039;Goede doelen&#039; organisaties Jij hebt een\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/\" \/>\n<meta property=\"og:site_name\" content=\"IR-Insights Full service marktonderzoekbureau\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T09:33:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/08\/Kinderhulp_Image1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"516\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/goede-doelen-flexibele-merk-tracker\\\/\",\"url\":\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/goede-doelen-flexibele-merk-tracker\\\/\",\"name\":\"'Goede doelen' flexibele Merk tracker - IR-Insights Full service marktonderzoekbureau\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ir-insights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/goede-doelen-flexibele-merk-tracker\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/goede-doelen-flexibele-merk-tracker\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ir-insights.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Kinderhulp_Image1.jpg\",\"datePublished\":\"2024-08-21T11:10:49+00:00\",\"dateModified\":\"2026-07-17T09:33:43+00:00\",\"description\":\"Onderzoeks oplossingen Brandtracker-Platform voor Goede Doelen Flexibele, op maat ontworpen BrandTracker voor 'Goede doelen' organisaties Jij hebt een\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/goede-doelen-flexibele-merk-tracker\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/goede-doelen-flexibele-merk-tracker\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/goede-doelen-flexibele-merk-tracker\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ir-insights.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Kinderhulp_Image1.jpg\",\"contentUrl\":\"https:\\\/\\\/ir-insights.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Kinderhulp_Image1.jpg\",\"width\":516,\"height\":352,\"caption\":\"Goede doelen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/goede-doelen-flexibele-merk-tracker\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ir-insights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merk- &#038; campagne tracker\",\"item\":\"https:\\\/\\\/ir-insights.com\\\/index.php\\\/merk-campagne-tracker\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"&#8216;Goede doelen&#8217; flexibele Merk tracker\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ir-insights.com\\\/#website\",\"url\":\"https:\\\/\\\/ir-insights.com\\\/\",\"name\":\"IR-Insights\",\"description\":\"Neem betere beslissingen door het toepassen van de beste tools, methoden, kennis en ervaring\",\"publisher\":{\"@id\":\"https:\\\/\\\/ir-insights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ir-insights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ir-insights.com\\\/#organization\",\"name\":\"IR-Insights\",\"url\":\"https:\\\/\\\/ir-insights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/ir-insights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ir-insights.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-IR-INSIGHTS_LOGO_zonder-ondertitel.png\",\"contentUrl\":\"https:\\\/\\\/ir-insights.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-IR-INSIGHTS_LOGO_zonder-ondertitel.png\",\"width\":720,\"height\":405,\"caption\":\"IR-Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/ir-insights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Goede doelen' flexibele Merk tracker - IR-Insights Full service marktonderzoekbureau","description":"Onderzoeks oplossingen Brandtracker-Platform voor Goede Doelen Flexibele, op maat ontworpen BrandTracker voor 'Goede doelen' organisaties Jij hebt een","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/","og_locale":"nl_NL","og_type":"article","og_title":"'Goede doelen' flexibele Merk tracker - IR-Insights Full service marktonderzoekbureau","og_description":"Onderzoeks oplossingen Brandtracker-Platform voor Goede Doelen Flexibele, op maat ontworpen BrandTracker voor 'Goede doelen' organisaties Jij hebt een","og_url":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/","og_site_name":"IR-Insights Full service marktonderzoekbureau","article_modified_time":"2026-07-17T09:33:43+00:00","og_image":[{"width":516,"height":352,"url":"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/08\/Kinderhulp_Image1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"8 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/","url":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/","name":"'Goede doelen' flexibele Merk tracker - IR-Insights Full service marktonderzoekbureau","isPartOf":{"@id":"https:\/\/ir-insights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/#primaryimage"},"image":{"@id":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/#primaryimage"},"thumbnailUrl":"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/08\/Kinderhulp_Image1.jpg","datePublished":"2024-08-21T11:10:49+00:00","dateModified":"2026-07-17T09:33:43+00:00","description":"Onderzoeks oplossingen Brandtracker-Platform voor Goede Doelen Flexibele, op maat ontworpen BrandTracker voor 'Goede doelen' organisaties Jij hebt een","breadcrumb":{"@id":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/#primaryimage","url":"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/08\/Kinderhulp_Image1.jpg","contentUrl":"https:\/\/ir-insights.com\/wp-content\/uploads\/2024\/08\/Kinderhulp_Image1.jpg","width":516,"height":352,"caption":"Goede doelen"},{"@type":"BreadcrumbList","@id":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/goede-doelen-flexibele-merk-tracker\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ir-insights.com\/"},{"@type":"ListItem","position":2,"name":"Merk- &#038; campagne tracker","item":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/"},{"@type":"ListItem","position":3,"name":"&#8216;Goede doelen&#8217; flexibele Merk tracker"}]},{"@type":"WebSite","@id":"https:\/\/ir-insights.com\/#website","url":"https:\/\/ir-insights.com\/","name":"IR-Insights","description":"Neem betere beslissingen door het toepassen van de beste tools, methoden, kennis en ervaring","publisher":{"@id":"https:\/\/ir-insights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ir-insights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/ir-insights.com\/#organization","name":"IR-Insights","url":"https:\/\/ir-insights.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/ir-insights.com\/#\/schema\/logo\/image\/","url":"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/12\/cropped-IR-INSIGHTS_LOGO_zonder-ondertitel.png","contentUrl":"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/12\/cropped-IR-INSIGHTS_LOGO_zonder-ondertitel.png","width":720,"height":405,"caption":"IR-Insights"},"image":{"@id":"https:\/\/ir-insights.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/pages\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/comments?post=1708"}],"version-history":[{"count":32,"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/pages\/1708\/revisions"}],"predecessor-version":[{"id":2256,"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/pages\/1708\/revisions\/2256"}],"up":[{"embeddable":true,"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/pages\/188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/media\/1709"}],"wp:attachment":[{"href":"https:\/\/ir-insights.com\/index.php\/wp-json\/wp\/v2\/media?parent=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}