{"id":189,"date":"2023-11-30T11:08:10","date_gmt":"2023-11-30T10:08:10","guid":{"rendered":"https:\/\/ir-insights.nl\/wordpress\/?page_id=189"},"modified":"2024-03-29T09:15:38","modified_gmt":"2024-03-29T08:15:38","slug":"concept-test","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/concept-test\/","title":{"rendered":"Concept test"},"content":{"rendered":"<style>.kb-row-layout-id189_0db5c3-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_0db5c3-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_0db5c3-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_0db5c3-2b > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id189_0db5c3-2b ,.kb-row-layout-id189_0db5c3-2b h1,.kb-row-layout-id189_0db5c3-2b h2,.kb-row-layout-id189_0db5c3-2b h3,.kb-row-layout-id189_0db5c3-2b h4,.kb-row-layout-id189_0db5c3-2b h5,.kb-row-layout-id189_0db5c3-2b h6{color:#ffffff;}.kb-row-layout-id189_0db5c3-2b .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id189_0db5c3-2b .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id189_0db5c3-2b .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id189_0db5c3-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id189_0db5c3-2b .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id189_0db5c3-2b .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id189_0db5c3-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_0db5c3-2b .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id189_0db5c3-2b .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id189_0db5c3-2b alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column189_7ad9e7-99 > .kt-inside-inner-col,.kadence-column189_7ad9e7-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_7ad9e7-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_7ad9e7-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_7ad9e7-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_7ad9e7-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_7ad9e7-99{position:relative;}@media all and (max-width: 1024px){.kadence-column189_7ad9e7-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_7ad9e7-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_7ad9e7-99 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id189_be79bd-a9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_be79bd-a9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_be79bd-a9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_be79bd-a9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id189_be79bd-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id189_be79bd-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id189_be79bd-a9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column189_7c7da2-68 > .kt-inside-inner-col,.kadence-column189_7c7da2-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_7c7da2-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_7c7da2-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_7c7da2-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_7c7da2-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_7c7da2-68{position:relative;}@media all and (max-width: 1024px){.kadence-column189_7c7da2-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_7c7da2-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_7c7da2-68 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading189_b4e03a-5c, .wp-block-kadence-advancedheading.kt-adv-heading189_b4e03a-5c[data-kb-block=\"kb-adv-heading189_b4e03a-5c\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading189_b4e03a-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_b4e03a-5c[data-kb-block=\"kb-adv-heading189_b4e03a-5c\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_b4e03a-5c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_b4e03a-5c[data-kb-block=\"kb-adv-heading189_b4e03a-5c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_b4e03a-5c, .wp-block-kadence-advancedheading.kt-adv-heading189_b4e03a-5c[data-kb-block=\"kb-adv-heading189_b4e03a-5c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading189_b4e03a-5c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading189_b4e03a-5c\">Onderzoeks oplossingen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading189_aa589b-1c, .wp-block-kadence-advancedheading.kt-adv-heading189_aa589b-1c[data-kb-block=\"kb-adv-heading189_aa589b-1c\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading189_aa589b-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_aa589b-1c[data-kb-block=\"kb-adv-heading189_aa589b-1c\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_aa589b-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_aa589b-1c[data-kb-block=\"kb-adv-heading189_aa589b-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_aa589b-1c, .wp-block-kadence-advancedheading.kt-adv-heading189_aa589b-1c[data-kb-block=\"kb-adv-heading189_aa589b-1c\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading189_aa589b-1c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading189_aa589b-1c\"><strong>Concept test<\/strong><\/h3>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id189_79ca60-58 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_79ca60-58 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_79ca60-58 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_79ca60-58 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id189_79ca60-58 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id189_79ca60-58 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id189_79ca60-58 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id189_79ca60-58 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id189_79ca60-58 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id189_79ca60-58 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id189_79ca60-58 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id189_79ca60-58 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id189_79ca60-58 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id189_79ca60-58 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_79ca60-58 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id189_79ca60-58 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id189_79ca60-58 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column189_043071-77 > .kt-inside-inner-col,.kadence-column189_043071-77 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_043071-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_043071-77 > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_043071-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_043071-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_043071-77{position:relative;}@media all and (max-width: 1024px){.kadence-column189_043071-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_043071-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_043071-77 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id189_552088-dd{margin-bottom:50px;}.kb-row-layout-id189_552088-dd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_552088-dd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_552088-dd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_552088-dd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id189_552088-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id189_552088-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id189_552088-dd alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column189_024280-83 > .kt-inside-inner-col,.kadence-column189_024280-83 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_024280-83 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_024280-83 > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_024280-83 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_024280-83 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_024280-83{position:relative;}@media all and (max-width: 1024px){.kadence-column189_024280-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_024280-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_024280-83 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading189_8d5e08-76, .wp-block-kadence-advancedheading.kt-adv-heading189_8d5e08-76[data-kb-block=\"kb-adv-heading189_8d5e08-76\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading189_8d5e08-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_8d5e08-76[data-kb-block=\"kb-adv-heading189_8d5e08-76\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_8d5e08-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_8d5e08-76[data-kb-block=\"kb-adv-heading189_8d5e08-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_8d5e08-76, .wp-block-kadence-advancedheading.kt-adv-heading189_8d5e08-76[data-kb-block=\"kb-adv-heading189_8d5e08-76\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading189_8d5e08-76 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading189_8d5e08-76\">jij hebt een uitdaging, wij hebben de oplossing<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading189_a3e6bf-0c, .wp-block-kadence-advancedheading.kt-adv-heading189_a3e6bf-0c[data-kb-block=\"kb-adv-heading189_a3e6bf-0c\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading189_a3e6bf-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_a3e6bf-0c[data-kb-block=\"kb-adv-heading189_a3e6bf-0c\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_a3e6bf-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_a3e6bf-0c[data-kb-block=\"kb-adv-heading189_a3e6bf-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_a3e6bf-0c, .wp-block-kadence-advancedheading.kt-adv-heading189_a3e6bf-0c[data-kb-block=\"kb-adv-heading189_a3e6bf-0c\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading189_a3e6bf-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading189_a3e6bf-0c\">Services die u helpen slagen<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading189_6a609b-91, .wp-block-kadence-advancedheading.kt-adv-heading189_6a609b-91[data-kb-block=\"kb-adv-heading189_6a609b-91\"]{text-align:left;font-size:18px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading189_6a609b-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_6a609b-91[data-kb-block=\"kb-adv-heading189_6a609b-91\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_6a609b-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_6a609b-91[data-kb-block=\"kb-adv-heading189_6a609b-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading189_6a609b-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading189_6a609b-91\"><strong>CONCEPT TEST<\/strong>&nbsp;is een marktonderzoeksmethode in een vroeg stadium die de kans maximaliseert om een product of dienst (of een advertentie, campagne, een merknaam, logo, claim of verpakking) te lanceren die mensen willen kopen. Je onderzoekt in een vroeg stadium de haalbaarheid van een product of dienst onder de doelgroep en verbetert op basis van de feedback de ontwikkeling ervan.<\/h4>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38, .wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38[data-kb-block=\"kb-adv-heading189_5fe48b-38\"]{text-align:center;font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;text-transform:uppercase;text-shadow:3px 3px 1px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38[data-kb-block=\"kb-adv-heading189_5fe48b-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38[data-kb-block=\"kb-adv-heading189_5fe48b-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38, .wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38[data-kb-block=\"kb-adv-heading189_5fe48b-38\"]{text-shadow:3px 3px 1px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38, .wp-block-kadence-advancedheading.kt-adv-heading189_5fe48b-38[data-kb-block=\"kb-adv-heading189_5fe48b-38\"]{text-shadow:3px 3px 1px rgba(0, 0, 0, 0.2);}}<\/style>\n<h2 class=\"kt-adv-heading189_5fe48b-38 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-2-background-color has-background\" data-kb-block=\"kb-adv-heading189_5fe48b-38\">IR-INSIGHTS INTRODUCEERT IRI-PREDICT!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-theme-palette-9-color has-text-color has-link-color wp-elements-43132ba229bd7313dd0f5ddabf8fa568 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);flex-basis:20%\"><style>.wp-block-kadence-advancedbtn.kb-btns189_8a45b0-f2{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns189_8a45b0-f2 .kt-button{font-weight:normal;font-style:normal;}.kt-btns189_8a45b0-f2 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns189_8a45b0-f2 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns189_8a45b0-f2 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns189_8a45b0-f2 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns189_8a45b0-f2 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns189_8a45b0-f2 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns189_8a45b0-f2 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns189_8a45b0-f2\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn189_0f476b-0d.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn189_0f476b-0d.kb-button{box-shadow:2px 2px 2px 0px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedbtn .kb-btn189_0f476b-0d.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn189_0f476b-0d.kb-button:focus{color:var(--global-palette9, #ffffff);background:var(--global-palette2, #2B6CB0);}<\/style><a class=\"kb-button kt-button button kb-btn189_0f476b-0d kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/iri-predict\/\"><span class=\"kt-btn-inner-text\"><strong>Vertel mij meer!<\/strong><\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id189_aedc62-a2{margin-top:30px;}.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id189_aedc62-a2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id189_aedc62-a2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id189_aedc62-a2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column189_7cd138-2c > .kt-inside-inner-col,.kadence-column189_7cd138-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_7cd138-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_7cd138-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_7cd138-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_7cd138-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_7cd138-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column189_7cd138-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_7cd138-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_7cd138-2c inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box189_bfe18e-14 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box189_bfe18e-14 .kt-info-svg-icon-flip, .kt-info-box189_bfe18e-14 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box189_bfe18e-14 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box189_bfe18e-14 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box189_bfe18e-14 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_bfe18e-14 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box189_bfe18e-14\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_layout kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\/><line x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">PRODUCT\/DIENST<\/h2><p class=\"kt-blocks-info-box-text\"> Een marktonderzoeksmethode die de kans maximaliseert om een product of dienst te lanceren die mensen willen kopen. Je onderzoekt in een vroeg stadium de haalbaarheid van een product of dienst onder de doelgroep en verbetert op basis van de feedback de ontwikkeling ervan.<br\/><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column189_2bf436-0a > .kt-inside-inner-col,.kadence-column189_2bf436-0a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_2bf436-0a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_2bf436-0a > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_2bf436-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_2bf436-0a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_2bf436-0a{position:relative;}@media all and (max-width: 1024px){.kadence-column189_2bf436-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_2bf436-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_2bf436-0a inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box189_717145-46 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box189_717145-46 .kt-info-svg-icon-flip, .kt-info-box189_717145-46 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box189_717145-46 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box189_717145-46 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box189_717145-46 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box189_717145-46 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box189_717145-46 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box189_717145-46 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_717145-46 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box189_717145-46\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_search kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">ADVERTENTIE<\/h2><p class=\"kt-blocks-info-box-text\">Het bepalen van de effectiviteit van een advertentie op basis van consumentenreacties, feedback en gedrag.<br\/><br\/><br\/><br\/><br\/><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column189_96b240-2e > .kt-inside-inner-col,.kadence-column189_96b240-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_96b240-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_96b240-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_96b240-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_96b240-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_96b240-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column189_96b240-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_96b240-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_96b240-2e inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box189_623fc7-85 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box189_623fc7-85 .kt-info-svg-icon-flip, .kt-info-box189_623fc7-85 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box189_623fc7-85 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box189_623fc7-85 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box189_623fc7-85 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box189_623fc7-85 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_623fc7-85 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box189_623fc7-85\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">MERKNAAM<\/h2><p class=\"kt-blocks-info-box-text\">Een merknaamtest wordt gebruikt om de levensvatbaarheid en effectiviteit van een voorgestelde merknaam voor een product, dienst of bedrijf te evalueren. Dit type test is bedoeld om te beoordelen hoe goed een merknaam resoneert met de doelgroep en of deze aansluit bij de beoogde merkpositionering en boodschap.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id189_9fff31-07{margin-top:30px;}.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id189_9fff31-07 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id189_9fff31-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id189_9fff31-07 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column189_51b872-ed > .kt-inside-inner-col,.kadence-column189_51b872-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_51b872-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_51b872-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_51b872-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_51b872-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_51b872-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column189_51b872-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_51b872-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_51b872-ed inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box189_101502-a8 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box189_101502-a8 .kt-info-svg-icon-flip, .kt-info-box189_101502-a8 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box189_101502-a8 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box189_101502-a8 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box189_101502-a8 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box189_101502-a8 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box189_101502-a8 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box189_101502-a8 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_101502-a8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box189_101502-a8\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">VERPAKKING<\/h2><p class=\"kt-blocks-info-box-text\">Of het nu gaat om een merkdoos voor een fysiek product of een bundel diensten, het verpakkingsontwerp maakt een enorm verschil voor jouw merk.<br\/><br\/><br\/><br\/><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column189_df5676-53 > .kt-inside-inner-col,.kadence-column189_df5676-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_df5676-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_df5676-53 > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_df5676-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_df5676-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_df5676-53{position:relative;}@media all and (max-width: 1024px){.kadence-column189_df5676-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_df5676-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_df5676-53 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box189_d04043-f2 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box189_d04043-f2 .kt-info-svg-icon-flip, .kt-info-box189_d04043-f2 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box189_d04043-f2 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box189_d04043-f2 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box189_d04043-f2 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box189_d04043-f2 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_d04043-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box189_d04043-f2\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_thumbsUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 9V5a3 3 0 0 0-3-3l-4 9v11h11.28a2 2 0 0 0 2-1.7l1.38-9a2 2 0 0 0-2-2.3zM7 22H4a2 2 0 0 1-2-2v-7a2 2 0 0 1 2-2h3\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">LOGO<\/h2><p class=\"kt-blocks-info-box-text\">Een logotest is een methode die wordt gebruikt om de effectiviteit en impact van het logo van een bedrijf op zijn doelgroep te evalueren. Dit type test is bedoeld om te beoordelen hoe goed een logo de beoogde merkidentiteit communiceert, resoneert met consumenten en bijdraagt aan positieve percepties.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column189_194844-7e > .kt-inside-inner-col,.kadence-column189_194844-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_194844-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_194844-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_194844-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_194844-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_194844-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column189_194844-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_194844-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_194844-7e inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box189_544bc2-96 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box189_544bc2-96 .kt-info-svg-icon-flip, .kt-info-box189_544bc2-96 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box189_544bc2-96 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box189_544bc2-96 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box189_544bc2-96 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box189_544bc2-96 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.kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box189_544bc2-96 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box189_544bc2-96\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_filePlus kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"12\"\/><line x1=\"9\" y1=\"15\" x2=\"15\" y2=\"15\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">CLAIM<\/h2><p class=\"kt-blocks-info-box-text\">Een claimtest wordt gebruikt om de effectiviteit van de marketingclaims of -boodschappen van een product of merk te beoordelen. Dit type test is bedoeld om te evalueren hoe goed een bepaalde claim resoneert met de doelgroep en of deze de perceptie van de consument positief be\u00efnvloedt.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">SAMENVATTING<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading189_84ed37-50, .wp-block-kadence-advancedheading.kt-adv-heading189_84ed37-50[data-kb-block=\"kb-adv-heading189_84ed37-50\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading189_84ed37-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_84ed37-50[data-kb-block=\"kb-adv-heading189_84ed37-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_84ed37-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_84ed37-50[data-kb-block=\"kb-adv-heading189_84ed37-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading189_84ed37-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading189_84ed37-50\">Concepttests zijn waardevolle hulpmiddelen om de risico&#8217;s die gepaard gaan met de introductie van nieuwe producten of diensten te minimaliseren. Door de doelgroep vroeg in het ontwikkelingsproces te betrekken, kunnen bedrijven ervoor zorgen dat het uiteindelijke aanbod aansluit bij de verwachtingen van de klant, waardoor de kans op succes op de markt groter wordt.<\/h3>\n\n\n\n<p><em><strong>drs Ben van der Werf<\/strong>, met 25+ jaar ervaring in marktonderzoek, onze IR-Insights specialist voor <\/em>Concept Testing.<\/p>\n\n\n<style>.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{display:flex;}.kadence-column189_e5a3b5-43{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column189_e5a3b5-43{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column189_e5a3b5-43 > .kt-inside-inner-col,.kadence-column189_e5a3b5-43 > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column189_e5a3b5-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column189_e5a3b5-43{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column189_e5a3b5-43{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column189_e5a3b5-43:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column189_e5a3b5-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_e5a3b5-43{text-align:center;}.kadence-column189_e5a3b5-43{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column189_e5a3b5-43{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column189_e5a3b5-43{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column189_e5a3b5-43{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column189_e5a3b5-43{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column189_e5a3b5-43{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column189_e5a3b5-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column189_e5a3b5-43{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_e5a3b5-43 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"1024\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Ben_photo-1-1015x1024.png\" alt=\"\" class=\"wp-image-21\" style=\"width:130px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-65426913 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"font-size:20px\">Ben van der Werf<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Lead Consultant<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons189_455132-c2 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons189_455132-c2{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons189_455132-c2 alignnone\"><style>.kt-svg-item-189_21a825-15 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-189_21a825-15 .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-189_21a825-15:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-189_21a825-15\"><a href=\"mailto:ben.vanderwerf@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-189_13fa2b-c3 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-189_13fa2b-c3 .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-189_13fa2b-c3:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-189_13fa2b-c3\"><a href=\"tel:0031627186395\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-189_d65552-67 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-189_d65552-67 .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-189_d65552-67:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-189_d65552-67\"><a href=\"https:\/\/www.linkedin.com\/in\/ben-van-der-werf\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id189_132213-6d{margin-bottom:-1.5em;}.kb-row-layout-id189_132213-6d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_132213-6d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_132213-6d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:160px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_132213-6d > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id189_132213-6d .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id189_132213-6d .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id189_132213-6d .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id189_132213-6d .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id189_132213-6d .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id189_132213-6d .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id189_132213-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id189_132213-6d .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id189_132213-6d .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id189_132213-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_132213-6d .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id189_132213-6d .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id189_132213-6d alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column189_e8b4d0-2d > .kt-inside-inner-col,.kadence-column189_e8b4d0-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_e8b4d0-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_e8b4d0-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_e8b4d0-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_e8b4d0-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_e8b4d0-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column189_e8b4d0-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_e8b4d0-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_e8b4d0-2d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading189_621b40-62, .wp-block-kadence-advancedheading.kt-adv-heading189_621b40-62[data-kb-block=\"kb-adv-heading189_621b40-62\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading189_621b40-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_621b40-62[data-kb-block=\"kb-adv-heading189_621b40-62\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_621b40-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_621b40-62[data-kb-block=\"kb-adv-heading189_621b40-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_621b40-62, .wp-block-kadence-advancedheading.kt-adv-heading189_621b40-62[data-kb-block=\"kb-adv-heading189_621b40-62\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading189_621b40-62 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading189_621b40-62\">WE HAVE Answers<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading189_f5d114-c5, .wp-block-kadence-advancedheading.kt-adv-heading189_f5d114-c5[data-kb-block=\"kb-adv-heading189_f5d114-c5\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading189_f5d114-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_f5d114-c5[data-kb-block=\"kb-adv-heading189_f5d114-c5\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_f5d114-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_f5d114-c5[data-kb-block=\"kb-adv-heading189_f5d114-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_f5d114-c5, .wp-block-kadence-advancedheading.kt-adv-heading189_f5d114-c5[data-kb-block=\"kb-adv-heading189_f5d114-c5\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading189_f5d114-c5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading189_f5d114-c5\">Ask Us Anything<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id189_5148cb-04{margin-top:30px;}.kb-row-layout-id189_5148cb-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_5148cb-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_5148cb-04 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id189_5148cb-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id189_5148cb-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id189_5148cb-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id189_5148cb-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column189_222f28-5e > .kt-inside-inner-col,.kadence-column189_222f28-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_222f28-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_222f28-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_222f28-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_222f28-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_222f28-5e{position:relative;}@media all and (max-width: 1024px){.kadence-column189_222f28-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_222f28-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_222f28-5e inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id189_25892a-b9 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id189_25892a-b9 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id189_25892a-b9 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id189_25892a-b9 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_25892a-b9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id189_25892a-b9 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id189_25892a-b9 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id189_25892a-b9 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id189_25892a-b9 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id189_25892a-b9 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id189_25892a-b9 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id189_25892a-b9 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id189_25892a-b9 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id189_25892a-b9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id189_25892a-b9 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane189_c9f742-34\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is het nut van een producttest?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Als je een product niet test voordat het op de markt komt, weet je niet hoe betrouwbaar het is, noch hoe goed het de uitdagingen van de &#8216;echte wereld&#8217; aankan. Het is een feit dat producten weliswaar zijn ontworpen om bepaalde problemen op te lossen en op een bepaalde manier worden gebruikt, maar dat jouw klanten ze uiteindelijk op een andere manier kunnen gebruiken, waardoor ze hun eigen gewoonten toevoegen. Met dit in gedachten moet je ervoor zorgen dat jouw product robuust genoeg is om te overleven onder re\u00eble omstandigheden en flexibel genoeg om verschillende gebruiksmethoden mogelijk te maken.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane189_9bc892-fc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Hoe wordt een advertentie of campagne test uitgevoerd?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p> Ad testing is eenvoudigweg het proces waarbij jouw advertentieconcepten worden doorlicht met een representatieve steekproef onder je doelgroep. Het bepaalt de effectiviteit van een advertentie op basis van consumentenreacties, feedback en gedrag. Je kunt meerdere advertenties, een volledige advertentie of zelfs delen van jouw advertentie testen om er zeker van te zijn dat je advertenties aanslaan bij de doelgroep.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane189_7e0ed0-88\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is de doorlooptijd van een concept test?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>De doorlooptijd van een een concept test wordt altijd afgestemd met jou. Wanneer heb je de resultaten nodig, wat is een goed moment om het concept te testen, etc. In het algemeen kan het project na akkoord van ons voorstel binnen een week opgeleverd worden.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane189_b7344c-d1\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is de opzet van ieder concept test hetzelfde?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Voor ieder onderzoeksproject en op basis van de onderzoeksdoelstellingen selecteren wij de passende methoden. Het concept onderzoek zal altijd zijn opgebouwd uit een combinatie van methoden, bijvoorbeeld reactietijd, associaties, sentiment, highlighter, etc.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column189_fbd6d9-73 > .kt-inside-inner-col,.kadence-column189_fbd6d9-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column189_fbd6d9-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_fbd6d9-73 > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_fbd6d9-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_fbd6d9-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_fbd6d9-73{position:relative;}@media all and (max-width: 1024px){.kadence-column189_fbd6d9-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_fbd6d9-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_fbd6d9-73 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id189_db205a-a6 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id189_db205a-a6 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);background:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id189_db205a-a6 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id189_db205a-a6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id189_db205a-a6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id189_db205a-a6 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}}@media all and (max-width: 1024px){.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id189_db205a-a6 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id189_db205a-a6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id189_db205a-a6 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id189_db205a-a6 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id189_db205a-a6 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id189_db205a-a6 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id189_db205a-a6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id189_db205a-a6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id189_db205a-a6 kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane189_488180-7e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Waarom een verpakkingstest?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Naarmate meer merken en bedrijven reageren op de verwachtingen van klanten en beginnen te beseffen hoe cruciaal elk element van de klantervaring is, nemen ze de tijd om te investeren in verpakkingsontwerp. Hoe geweldig jouw product ook is, als het wordt geleverd in een verpakking van lage kwaliteit die niet duurzaam of spannend is, mis je de kans om indruk te maken op jouw klanten.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane189_c2dda5-5e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Ondersteunen jullie ook Conjoint?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Conjoint of MaxDiff of van Westendorp, dit zijn onderzoeksmethoden. In onze onderzoeksprojecten adviseren wij altijd welke opzet en welke methode(n) het best bijdragen aan het realiseren van jouw onderzoeksdoelstelling. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane189_488e49-32\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Hoeveel klanten hebben jullie hiermee geholpen?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Wij zijn ons onderzoeksbureau recent gestart en bouwen aan onze klantenlijst. We hebben ruime ervaring met klanten in vele categorie\u00ebn (van FMCG tot Finance), zowel national als internationaal. Deze ervaring is het fundament voor onze dienstverlening. Je werkt direct met een ervaren team, niet met junior onderzoekers.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane189_6c5967-9a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is jullie onderzoeksoplossing een gestandaardiseerde methode?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Het belangrijke verschil met &#8216;platform- based&#8217; oplossingen is dat wij in ieder onderzoek de relevante context meenemen. Zo kan jouw advertentie uitstekend scoren op verschillende kpi&#8217;s, als je vervolgens weggeblazen wordt door je concurrent door een veel hoger mediabudget en -inzet, is het waarschijnlijk beter om een andere tactiek te volgen.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<style>.kb-row-layout-id189_fe12a9-30 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id189_fe12a9-30 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id189_fe12a9-30 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:25px;padding-bottom:80px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id189_fe12a9-30 > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 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> .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column189_35eeef-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column189_35eeef-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column189_35eeef-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column189_35eeef-bc{position:relative;}@media all and (max-width: 1024px){.kadence-column189_35eeef-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column189_35eeef-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column189_35eeef-bc inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading189_47e4f2-3d, .wp-block-kadence-advancedheading.kt-adv-heading189_47e4f2-3d[data-kb-block=\"kb-adv-heading189_47e4f2-3d\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading189_47e4f2-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_47e4f2-3d[data-kb-block=\"kb-adv-heading189_47e4f2-3d\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_47e4f2-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_47e4f2-3d[data-kb-block=\"kb-adv-heading189_47e4f2-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_47e4f2-3d, .wp-block-kadence-advancedheading.kt-adv-heading189_47e4f2-3d[data-kb-block=\"kb-adv-heading189_47e4f2-3d\"]{font-size:14px;}}<\/style>\n<h3 class=\"kt-adv-heading189_47e4f2-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading189_47e4f2-3d\">WACHT NIET LANGER!<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading189_65dc0c-04, .wp-block-kadence-advancedheading.kt-adv-heading189_65dc0c-04[data-kb-block=\"kb-adv-heading189_65dc0c-04\"]{text-align:center;font-size:40px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading189_65dc0c-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading189_65dc0c-04[data-kb-block=\"kb-adv-heading189_65dc0c-04\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading189_65dc0c-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading189_65dc0c-04[data-kb-block=\"kb-adv-heading189_65dc0c-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading189_65dc0c-04, .wp-block-kadence-advancedheading.kt-adv-heading189_65dc0c-04[data-kb-block=\"kb-adv-heading189_65dc0c-04\"]{font-size:34px;}}<\/style>\n<h3 class=\"kt-adv-heading189_65dc0c-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading189_65dc0c-04\">Neem contact op voor een vrijblijvend consult<\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns189_7b7d83-b0{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns189_7b7d83-b0 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns189_7b7d83-b0\"><style>ul.menu .wp-block-kadence-advancedbtn 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.kb-btn189_91b37f-91.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn189_91b37f-91.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn189_91b37f-91.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn189_91b37f-91.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn189_91b37f-91.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn189_91b37f-91.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn189_91b37f-91 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Boek vrijblijvend consult<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Onderzoeks oplossingen Concept test jij hebt een uitdaging, wij hebben de oplossing Services die u helpen slagen CONCEPT TEST&nbsp;is een marktonderzoeksmethode in een vroeg stadium die de kans maximaliseert om een product of dienst (of een advertentie, campagne, een merknaam, logo, claim of verpakking) te lanceren die mensen willen kopen. Je onderzoekt in een vroeg&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-189","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concept test - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"Onderzoeks oplossingen Concept test jij hebt een uitdaging, wij hebben de oplossing Services die u helpen slagen CONCEPT TEST&nbsp;is een\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ir-insights.com\/index.php\/concept-test\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concept test - 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