{"id":190,"date":"2023-11-30T11:08:10","date_gmt":"2023-11-30T10:08:10","guid":{"rendered":"https:\/\/ir-insights.nl\/wordpress\/?page_id=190"},"modified":"2026-11-06T11:54:40","modified_gmt":"2026-11-06T10:54:40","slug":"campagne-evaluatie","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/campagne-evaluatie\/","title":{"rendered":"Campagne Evaluatie"},"content":{"rendered":"<style>.kb-row-layout-id190_32e39d-ae > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_32e39d-ae > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_32e39d-ae > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_32e39d-ae > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id190_32e39d-ae ,.kb-row-layout-id190_32e39d-ae h1,.kb-row-layout-id190_32e39d-ae h2,.kb-row-layout-id190_32e39d-ae h3,.kb-row-layout-id190_32e39d-ae h4,.kb-row-layout-id190_32e39d-ae h5,.kb-row-layout-id190_32e39d-ae h6{color:#ffffff;}.kb-row-layout-id190_32e39d-ae .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id190_32e39d-ae .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id190_32e39d-ae .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id190_32e39d-ae > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id190_32e39d-ae .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id190_32e39d-ae .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id190_32e39d-ae > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_32e39d-ae .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id190_32e39d-ae .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190_32e39d-ae alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column190_ce4c85-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_ce4c85-41 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_ce4c85-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_ce4c85-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_ce4c85-41{position:relative;}@media all and (max-width: 1024px){.kadence-column190_ce4c85-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_ce4c85-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_ce4c85-41 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id190_0bef3e-47 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_0bef3e-47 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_0bef3e-47 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_0bef3e-47 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id190_0bef3e-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id190_0bef3e-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190_0bef3e-47 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column190_8a238e-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_8a238e-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_8a238e-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_8a238e-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_8a238e-55{position:relative;}@media all and (max-width: 1024px){.kadence-column190_8a238e-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_8a238e-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_8a238e-55 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading190_2ce359-d3, .wp-block-kadence-advancedheading.kt-adv-heading190_2ce359-d3[data-kb-block=\"kb-adv-heading190_2ce359-d3\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading190_2ce359-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_2ce359-d3[data-kb-block=\"kb-adv-heading190_2ce359-d3\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_2ce359-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_2ce359-d3[data-kb-block=\"kb-adv-heading190_2ce359-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading190_2ce359-d3, .wp-block-kadence-advancedheading.kt-adv-heading190_2ce359-d3[data-kb-block=\"kb-adv-heading190_2ce359-d3\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading190_2ce359-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading190_2ce359-d3\">Onderzoeks oplossingen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading190_526118-b9, .wp-block-kadence-advancedheading.kt-adv-heading190_526118-b9[data-kb-block=\"kb-adv-heading190_526118-b9\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading190_526118-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_526118-b9[data-kb-block=\"kb-adv-heading190_526118-b9\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_526118-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_526118-b9[data-kb-block=\"kb-adv-heading190_526118-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading190_526118-b9, .wp-block-kadence-advancedheading.kt-adv-heading190_526118-b9[data-kb-block=\"kb-adv-heading190_526118-b9\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading190_526118-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading190_526118-b9\"><strong>Campagne Evaluatie<\/strong><\/h3>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id190_448a4e-58 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_448a4e-58 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_448a4e-58 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:40px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_448a4e-58 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id190_448a4e-58 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id190_448a4e-58 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id190_448a4e-58 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id190_448a4e-58 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id190_448a4e-58 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id190_448a4e-58 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id190_448a4e-58 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id190_448a4e-58 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id190_448a4e-58 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id190_448a4e-58 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_448a4e-58 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id190_448a4e-58 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190_448a4e-58 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column190_b70d63-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_b70d63-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_b70d63-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_b70d63-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_b70d63-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column190_b70d63-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_b70d63-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_b70d63-9a inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id190_4cfb50-85{margin-bottom:50px;}.kb-row-layout-id190_4cfb50-85 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_4cfb50-85 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_4cfb50-85 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_4cfb50-85 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id190_4cfb50-85 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id190_4cfb50-85 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190_4cfb50-85 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column190_70e128-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_70e128-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_70e128-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_70e128-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_70e128-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column190_70e128-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_70e128-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_70e128-8c inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading190_335f77-c3, .wp-block-kadence-advancedheading.kt-adv-heading190_335f77-c3[data-kb-block=\"kb-adv-heading190_335f77-c3\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:none;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading190_335f77-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_335f77-c3[data-kb-block=\"kb-adv-heading190_335f77-c3\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_335f77-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_335f77-c3[data-kb-block=\"kb-adv-heading190_335f77-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading190_335f77-c3, .wp-block-kadence-advancedheading.kt-adv-heading190_335f77-c3[data-kb-block=\"kb-adv-heading190_335f77-c3\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading190_335f77-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading190_335f77-c3\">Jij hebt een uitdaging, wij hebben de oplossing<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading190_8ecd04-e9, .wp-block-kadence-advancedheading.kt-adv-heading190_8ecd04-e9[data-kb-block=\"kb-adv-heading190_8ecd04-e9\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading190_8ecd04-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_8ecd04-e9[data-kb-block=\"kb-adv-heading190_8ecd04-e9\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_8ecd04-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_8ecd04-e9[data-kb-block=\"kb-adv-heading190_8ecd04-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading190_8ecd04-e9, .wp-block-kadence-advancedheading.kt-adv-heading190_8ecd04-e9[data-kb-block=\"kb-adv-heading190_8ecd04-e9\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading190_8ecd04-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading190_8ecd04-e9\">Weet wat je campagne \u00e9cht heeft opgeleverd<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading190_1256ef-e2, .wp-block-kadence-advancedheading.kt-adv-heading190_1256ef-e2[data-kb-block=\"kb-adv-heading190_1256ef-e2\"]{text-align:left;font-size:18px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading190_1256ef-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_1256ef-e2[data-kb-block=\"kb-adv-heading190_1256ef-e2\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_1256ef-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_1256ef-e2[data-kb-block=\"kb-adv-heading190_1256ef-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading190_1256ef-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading190_1256ef-e2\"><strong>CAMPAGNE EVALUATIE<\/strong>&nbsp;Een campagne is een flinke investering. Maar heeft die ook gedaan wat je ervan verwachtte? Met de nieuwe IR-Insights Campagne Evaluatie, volledig ge\u00efntegreerd in ons BrandTracker Platform, krijg je daar een helder antwoord op. Je legt vooraf vast welke merk-KPI\u2019s moeten bewegen, en hoeveel. Wij meten v\u00f3\u00f3r en na de campagne, met dezelfde vragen als in je merktracker. Per doelstelling krijg je een eerlijk oordeel: <em>behaald<\/em>, <em>richting goed<\/em>, <em>niet aantoonbaar<\/em> of <em>achteruit<\/em>. Statistisch onderbouwd, overzichtelijk in een online dashboard en in een rapport dat je direct kunt delen. Voor tv, radio, buitenreclame, print \u00e9n online, tegen een prijs die past bij het mkb en goede doelen.<\/h4>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"518\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2026\/11\/ce-campagneketen.png\" alt=\"Voorbeeld van de campagneketen in het dashboard van de IR-Insights Campagne Evaluatie\" class=\"wp-image-2631\"\/><figcaption class=\"wp-element-caption\"><em>Zo ziet je dashboard eruit: van herinnering via herkenning naar effect op je merk, in \u00e9\u00e9n oogopslag. Voorbeeld met fictieve data.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Waarom de IR-Insights Campagne Evaluatie<\/strong>:<\/h3>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id190_d92311-27{margin-top:30px;}.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id190_d92311-27 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id190_d92311-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190_d92311-27 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column190_d45c77-48 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_d45c77-48 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_d45c77-48 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_d45c77-48 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_d45c77-48{position:relative;}@media all and (max-width: 1024px){.kadence-column190_d45c77-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_d45c77-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_d45c77-48 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box190_9e511d-5a .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box190_9e511d-5a .kt-info-svg-icon-flip, .kt-info-box190_9e511d-5a .kt-blocks-info-box-number{font-size:50px;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box190_9e511d-5a .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box190_9e511d-5a .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box190_9e511d-5a .kt-blocks-info-box-text{font-size:17px;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box190_9e511d-5a .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_9e511d-5a .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box190_9e511d-5a\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_dollarSign kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"12\" y1=\"1\" x2=\"12\" y2=\"23\"\/><path d=\"M17 5H9.5a3.5 3.5 0 0 0 0 7h5a3.5 3.5 0 0 1 0 7H6\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Doelstellingen vooraf vastgelegd<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Je bepaalt v\u00f3\u00f3r het veldwerk welke KPI moet bewegen en hoeveel, bijvoorbeeld +3 procentpunt geholpen bekendheid. Achteraf zoeken naar wat toevallig gunstig uitvalt, is er niet bij. Onze power-planner laat vooraf zien welk verschil met jouw steekproef aantoonbaar is. Zo weet je v\u00f3\u00f3r de start wat je kunt verwachten.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column190_ad90fb-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_ad90fb-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_ad90fb-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_ad90fb-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_ad90fb-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column190_ad90fb-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_ad90fb-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_ad90fb-0c inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box190_6d48cf-59 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box190_6d48cf-59 .kt-info-svg-icon-flip, .kt-info-box190_6d48cf-59 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box190_6d48cf-59 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box190_6d48cf-59 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box190_6d48cf-59 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_6d48cf-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box190_6d48cf-59\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_search kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Alle mediatypen in \u00e9\u00e9n opzet<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Tv, radio, buitenreclame, print, online video, social en display: we meten herkenning per uiting, met merknaam en logo weggepoetst. Zo zie je niet alleen \u00f3f je campagne gezien is, maar ook of die aan jouw merk wordt gekoppeld (branded recognition), of juist aan een concurrent. Inclusief herkenning en kosten per herkenner per kanaal.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column190_998fba-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_998fba-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_998fba-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_998fba-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_998fba-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column190_998fba-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_998fba-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_998fba-5f inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box190_404791-e1 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box190_404791-e1 .kt-info-svg-icon-flip, .kt-info-box190_404791-e1 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box190_404791-e1 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box190_404791-e1 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box190_404791-e1 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box190_404791-e1 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box190_404791-e1 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box190_404791-e1 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_404791-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box190_404791-e1\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>E\u00e9n taal met je merktracker<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">De voor- en nameting gebruiken hetzelfde KPI-blok als ons BrandTracker Platform: funnel, mental availability (CEP\u2019s), distinctive brand assets en attitudes. Gebaseerd op de inzichten van Ehrenberg-Bass, met uitsplitsing naar non-, light- en heavy buyers of donateurs. Het campagne-effect zie je dus terug in dezelfde maten als je merkgezondheid.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id190_9bc33c-bb{margin-top:30px;}.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id190_9bc33c-bb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id190_9bc33c-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190_9bc33c-bb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column190_38c3f3-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_38c3f3-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_38c3f3-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_38c3f3-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_38c3f3-98{position:relative;}@media all and (max-width: 1024px){.kadence-column190_38c3f3-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_38c3f3-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_38c3f3-98 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box190_c9f456-b3 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box190_c9f456-b3 .kt-info-svg-icon-flip, .kt-info-box190_c9f456-b3 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box190_c9f456-b3 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box190_c9f456-b3 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box190_c9f456-b3 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_c9f456-b3 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box190_c9f456-b3\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Eerlijk over onzekerheid<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Elk effect krijgt een betrouwbaarheidsinterval. \u201cNiet aantoonbaar\u201d verkopen we niet als succes, en ook niet als \u201cgeen effect\u201d. Herkenners vergelijken we met niet-herkenners, gecorrigeerd voor merkgebruik, mediagebruik en demografie. Het rapport benoemt bovendien wat de gekozen opzet wel en niet bewijst.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column190_976cb5-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_976cb5-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_976cb5-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_976cb5-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_976cb5-db{position:relative;}@media all and (max-width: 1024px){.kadence-column190_976cb5-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_976cb5-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_976cb5-db inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box190_c92341-5a .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box190_c92341-5a .kt-info-svg-icon-flip, .kt-info-box190_c92341-5a .kt-blocks-info-box-number{font-size:50px;}.kt-info-box190_c92341-5a .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box190_c92341-5a .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box190_c92341-5a .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box190_c92341-5a .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box190_c92341-5a .kt-blocks-info-box-text{font-size:17px;}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box190_c92341-5a .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_c92341-5a .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box190_c92341-5a\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_barChart2 kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Een opzet die past bij je campagne<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Standaard een voor- en nameting op onafhankelijke steekproeven, vergelijkbaar met het campagne-effectonderzoek van de Rijksoverheid. Bij regionale campagnes voegen we een controleregio toe voor een netto-effect. Bij kleine doelgroepen ondervragen we dezelfde respondenten opnieuw. Je resultaten zie je naast de Rijksoverheid-referentie.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column190_40d502-46 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_40d502-46 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_40d502-46 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_40d502-46 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_40d502-46{position:relative;}@media all and (max-width: 1024px){.kadence-column190_40d502-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_40d502-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_40d502-46 inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box190_9d77be-85 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box190_9d77be-85 .kt-info-svg-icon-flip, .kt-info-box190_9d77be-85 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box190_9d77be-85 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box190_9d77be-85 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box190_9d77be-85 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box190_9d77be-85 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box190_9d77be-85 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box190_9d77be-85\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_rotateCw kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 4 23 10 17 10\"\/><path d=\"M20.49 15a9 9 0 1 1-2.12-9.36L23 10\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Direct inzicht, deelbaar rapport<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Je resultaten staan in een overzichtelijk online dashboard: van het oordeel per doelstelling tot het effect per uiting en kanaal. Met een gecontroleerde samenvatting in begrijpelijke taal en een rapport als PDF of PowerPoint. Alle berekeningen zijn transparant, reproduceerbaar en onafhankelijk nagerekend.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column190_c752d1-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_c752d1-54 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_c752d1-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_c752d1-54 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_c752d1-54{position:relative;}@media all and (max-width: 1024px){.kadence-column190_c752d1-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_c752d1-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_c752d1-54\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\"><strong>V<\/strong>AN OPZET TOT RAPPORT<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column190_93597b-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_93597b-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_93597b-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_93597b-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_93597b-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column190_93597b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_93597b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_93597b-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading190_7c94c6-6b, .wp-block-kadence-advancedheading.kt-adv-heading190_7c94c6-6b[data-kb-block=\"kb-adv-heading190_7c94c6-6b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading190_7c94c6-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_7c94c6-6b[data-kb-block=\"kb-adv-heading190_7c94c6-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_7c94c6-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_7c94c6-6b[data-kb-block=\"kb-adv-heading190_7c94c6-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading190_7c94c6-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading190_7c94c6-6b\">In vijf stappen van briefing naar beslissing.<br><strong>1. Opzet<\/strong> \u2013 samen leggen we doelen, mediaplan, uitingen en steekproef vast, uiterlijk twee weken v\u00f3\u00f3r de start van je campagne.<br><strong>2. Nulmeting<\/strong> \u2013 v\u00f3\u00f3r de campagne meten we de uitgangssituatie van je merk.<br><strong>3. Nameting<\/strong> \u2013 direct na de mediapiek meten we opnieuw, nu ook met herkenning van jouw uitingen.<br><strong>4. Analyse<\/strong> \u2013 wij controleren de datakwaliteit, wegen beide metingen en toetsen elke doelstelling.<br><strong>5. Resultaten<\/strong> \u2013 je ziet de uitkomsten in je dashboard en ontvangt het rapport, met een persoonlijke toelichting en concrete aanbevelingen.<br>Zo bouwt elke campagne voort op de lessen van de vorige.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Paul van der Veer<\/strong>, met 25+ jaar ervaring aan mediabureau zijde, onze IR-Insights specialist voor Media strategie, planning, executie en ROI<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column190_6bacae-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_6bacae-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_6bacae-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_6bacae-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_6bacae-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column190_6bacae-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_6bacae-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_6bacae-a3\"><div class=\"kt-inside-inner-col\"><style>.kadence-column190_6dd9a3-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_6dd9a3-72 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_6dd9a3-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_6dd9a3-72 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_6dd9a3-72{position:relative;}@media all and (max-width: 1024px){.kadence-column190_6dd9a3-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_6dd9a3-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_6dd9a3-72\"><div class=\"kt-inside-inner-col\"><style>.kadence-column190_3f54ed-ae > .kt-inside-inner-col{display:flex;}.kadence-column190_3f54ed-ae{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column190_3f54ed-ae{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column190_3f54ed-ae > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column190_3f54ed-ae > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column190_3f54ed-ae > .kt-inside-inner-col,.kadence-column190_3f54ed-ae > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column190_3f54ed-ae > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_3f54ed-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column190_3f54ed-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column190_3f54ed-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column190_3f54ed-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column190_3f54ed-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column190_3f54ed-ae:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column190_3f54ed-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_3f54ed-ae{text-align:center;}.kadence-column190_3f54ed-ae{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column190_3f54ed-ae{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column190_3f54ed-ae > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column190_3f54ed-ae{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column190_3f54ed-ae{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column190_3f54ed-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_3f54ed-ae > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column190_3f54ed-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column190_3f54ed-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column190_3f54ed-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column190_3f54ed-ae{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_3f54ed-ae kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Paul-van-der-Veer-2-e1701339265682.png\" alt=\"\" class=\"wp-image-22\" style=\"width:130px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-12fed49c wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px\">Paul van der Veer<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">Client Consultant<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons190_ef4e12-6c .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons190_ef4e12-6c{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons190_ef4e12-6c alignnone\"><style>.kt-svg-item-190_cf67c6-aa .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-190_cf67c6-aa .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;}.kt-svg-item-190_cf67c6-aa:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-190_cf67c6-aa\"><a href=\"mailto:paul.vanderveer@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-190_135f6e-d1 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-190_135f6e-d1 .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;}.kt-svg-item-190_135f6e-d1:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-190_135f6e-d1\"><a href=\"tel:0031621550183\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-190_6ccaea-ae .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-190_6ccaea-ae .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;}.kt-svg-item-190_6ccaea-ae:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-190_6ccaea-ae\"><a href=\"https:\/\/www.linkedin.com\/in\/paulsjvanderveer\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id190_72ecc1-b8{margin-bottom:-1.5em;}.kb-row-layout-id190_72ecc1-b8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_72ecc1-b8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_72ecc1-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:160px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_72ecc1-b8 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id190_72ecc1-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id190_72ecc1-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id190_72ecc1-b8 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190_72ecc1-b8 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column190_a0e6bd-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_a0e6bd-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_a0e6bd-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_a0e6bd-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_a0e6bd-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column190_a0e6bd-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_a0e6bd-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_a0e6bd-b8 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading190_78819f-09, .wp-block-kadence-advancedheading.kt-adv-heading190_78819f-09[data-kb-block=\"kb-adv-heading190_78819f-09\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading190_78819f-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_78819f-09[data-kb-block=\"kb-adv-heading190_78819f-09\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_78819f-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_78819f-09[data-kb-block=\"kb-adv-heading190_78819f-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading190_78819f-09, .wp-block-kadence-advancedheading.kt-adv-heading190_78819f-09[data-kb-block=\"kb-adv-heading190_78819f-09\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading190_78819f-09 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading190_78819f-09\">WIJ HEBBEN ANTWOORDEN<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading190_6ee93d-e3, .wp-block-kadence-advancedheading.kt-adv-heading190_6ee93d-e3[data-kb-block=\"kb-adv-heading190_6ee93d-e3\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading190_6ee93d-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_6ee93d-e3[data-kb-block=\"kb-adv-heading190_6ee93d-e3\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_6ee93d-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_6ee93d-e3[data-kb-block=\"kb-adv-heading190_6ee93d-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading190_6ee93d-e3, .wp-block-kadence-advancedheading.kt-adv-heading190_6ee93d-e3[data-kb-block=\"kb-adv-heading190_6ee93d-e3\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading190_6ee93d-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading190_6ee93d-e3\">Vraag ons alles<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id190_d3749e-61{margin-top:30px;}.kb-row-layout-id190_d3749e-61 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_d3749e-61 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_d3749e-61 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id190_d3749e-61 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id190_d3749e-61 > 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767px){.kadence-column190_4c1c42-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_4c1c42-83 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id190_a87ade-0d .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id190_a87ade-0d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id190_a87ade-0d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-right-color:var(--global-palette7, 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transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id190_a87ade-0d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-right-color:var(--global-palette7, #EDF2F7);border-bottom-color:var(--global-palette7, #EDF2F7);border-left-color:var(--global-palette7, #EDF2F7);}.kt-accordion-id190_a87ade-0d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id190_a87ade-0d .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-right-color:var(--global-palette7, #EDF2F7);border-bottom-color:var(--global-palette7, #EDF2F7);border-left-color:var(--global-palette7, #EDF2F7);}.kt-accordion-id190_a87ade-0d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id190_a87ade-0d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-right-color:#eeeeee;border-bottom-color:#eeeeee;border-left-color:#0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id190_a87ade-0d kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane190_6c499a-53\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is jullie ervaring met reclame- en mediaonderzoek?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Die is zeer uitgebreid. Door ervaring bij o.a. Nielsen over reclame-, marketingmix modelling- en bereiksonderzoek en aan mediabureauzijde over media strategie, -planning en executie en ROI kunnen we onderzoeksopdrachten in een veel bredere context plaatsen om jouw inzichten nog meer \u2018actionable\u2019 te maken.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane190_733e71-dd\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Heb ik de volledige controle over de projectkosten?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Ja. Op basis van de briefing presenteert ons projectteam een kostenvoorstel. De kosten hangen vooral af van de steekproef (standaard 400 respondenten per meting) en de gekozen opzet. Vooraf laten we zien welk effect met die steekproef aantoonbaar is, zodat je bewust kunt kiezen. Veranderen tijdens het project de condities of doelstellingen, dan leggen we eventuele kostenconsequenties eerst aan je voor.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane190_dd8164-c0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Kunnen jullie alle ingezette mediumtypes meenemen in het campagne evaluatie onderzoek ?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Jazeker. Tv, radio, buitenreclame (ook digitaal), print, bioscoop, online video, audio, social en display: omdat we herkenning per uiting meten, werkt de evaluatie ook voor kanalen zonder digitale tracking. Op basis van je mediaplan (bereik, GRP\u2019s, budget) berekenen we per kanaal de herkenning en de kosten per herkenner. We adviseren je graag over de optimale opzet, afgestemd op je campagne en budget.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane190_ce26a1-04\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is het verschil met een brand lift-studie van een mediaplatform?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Een brand lift-studie van een digitaal platform meet alleen binnen dat platform, tijdens de campagne. Onze Campagne Evaluatie meet alle mediatypen in \u00e9\u00e9n opzet, met een nulmeting v\u00f3\u00f3r de start en doelstellingen die vooraf vastliggen. De resultaten sluiten bovendien aan op je merktracking in het BrandTracker Platform.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column190_474a95-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column190_474a95-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column190_474a95-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column190_474a95-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column190_474a95-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column190_474a95-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column190_474a95-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_474a95-b7 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id190_cefd32-97 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#EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id190_cefd32-97 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-right-color:var(--global-palette7, #EDF2F7);border-bottom-color:var(--global-palette7, #EDF2F7);border-left-color:var(--global-palette7, #EDF2F7);}.kt-accordion-id190_cefd32-97 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id190_cefd32-97 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-right-color:var(--global-palette7, #EDF2F7);border-bottom-color:var(--global-palette7, #EDF2F7);border-left-color:var(--global-palette7, #EDF2F7);}.kt-accordion-id190_cefd32-97 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id190_cefd32-97 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-right-color:#eeeeee;border-bottom-color:#eeeeee;border-left-color:#0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id190_cefd32-97 kt-accordion-has-8-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane190_69c3b9-92\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Hebben jullie meer informatie waarom ik een campagne evaluatie zou laten uitvoeren?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Zeker! Vraag onze methodebeschrijving aan: daarin lees je precies hoe we meten, wegen en toetsen. Kijk ook op onze blogpagina voor onze blogpost over campagne-evaluatie en de toepassing van de resultaten op de inzet van je communicatiebudget.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane190_0fc820-85\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Hoeveel klanten hebben jullie geholpen met een campagne evaluatie?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">De Campagne Evaluatie is een nieuwe module in ons BrandTracker Platform. De aanpak bouwt voort op jarenlange ervaring van onze partners met reclame-, media- en merkonderzoek bij onder meer Nielsen, GfK en aan mediabureauzijde, voor klanten van FMCG tot Finance. Je werkt direct met een ervaren team, niet met junior onderzoekers. Wil je als een van de eersten met de nieuwe module werken? Neem contact met ons op.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane190_f0c287-d4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is de doorlooptijd van een campagne evaluatie?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Dat hangt af van je campagneperiode. Reken op een opzet uiterlijk twee weken v\u00f3\u00f3r de start van je campagne. De nulmeting loopt v\u00f3\u00f3r de start, de nameting direct na de mediapiek en uiterlijk drie weken na afloop. Het veldwerk duurt per meting doorgaans \u00e9\u00e9n tot twee weken. Omdat de analyse in ons platform is ingebouwd, staan de resultaten kort na de nameting voor je klaar.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane190_ce26a1-08\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is de Campagne Evaluatie ook geschikt voor goede doelen?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Zeker. Het BrandTracker Platform heeft een eigen variant voor goede doelen, met KPI\u2019s als inhoudelijke bekendheid, vertrouwen en donatie-intentie, en uitsplitsing naar niet-, incidentele en vaste donateurs. Zo zie je of je campagne de juiste mensen raakt.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id190_4a50f1-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190_4a50f1-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id190_4a50f1-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:25px;padding-bottom:30px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190_4a50f1-e1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id190_4a50f1-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id190_4a50f1-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div 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> .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column190_a301d2-ea inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading190_7e556d-41, .wp-block-kadence-advancedheading.kt-adv-heading190_7e556d-41[data-kb-block=\"kb-adv-heading190_7e556d-41\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading190_7e556d-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_7e556d-41[data-kb-block=\"kb-adv-heading190_7e556d-41\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_7e556d-41 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_7e556d-41[data-kb-block=\"kb-adv-heading190_7e556d-41\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading190_7e556d-41, .wp-block-kadence-advancedheading.kt-adv-heading190_7e556d-41[data-kb-block=\"kb-adv-heading190_7e556d-41\"]{font-size:14px;}}<\/style>\n<h3 class=\"kt-adv-heading190_7e556d-41 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading190_7e556d-41\">WACHT NIET LANGER!<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading190_31a095-ef, .wp-block-kadence-advancedheading.kt-adv-heading190_31a095-ef[data-kb-block=\"kb-adv-heading190_31a095-ef\"]{text-align:center;font-size:40px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading190_31a095-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading190_31a095-ef[data-kb-block=\"kb-adv-heading190_31a095-ef\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading190_31a095-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading190_31a095-ef[data-kb-block=\"kb-adv-heading190_31a095-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading190_31a095-ef, .wp-block-kadence-advancedheading.kt-adv-heading190_31a095-ef[data-kb-block=\"kb-adv-heading190_31a095-ef\"]{font-size:34px;}}<\/style>\n<h3 class=\"kt-adv-heading190_31a095-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading190_31a095-ef\">Benieuwd wat jouw campagne \u00e9cht oplevert? Neem contact op voor een vrijblijvend consult<\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns190_bb8549-80{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns190_bb8549-80 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns190_bb8549-80\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button{color:#ffffff;font-size:18px;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;border-top-color:#ffffff;border-right-color:#ffffff;border-bottom-color:#ffffff;border-left-color:#ffffff;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px;}.wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button:focus{color:var(--global-palette1, #3182CE);background:#ffffff;border-top-color:#ffffff;border-right-color:#ffffff;border-bottom-color:#ffffff;border-left-color:#ffffff;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button{border-top-color:#ffffff;border-right-color:#ffffff;border-bottom-color:#ffffff;border-left-color:#ffffff;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button:focus{border-top-color:#ffffff;border-right-color:#ffffff;border-bottom-color:#ffffff;border-left-color:#ffffff;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button{border-top-color:#ffffff;border-right-color:#ffffff;border-bottom-color:#ffffff;border-left-color:#ffffff;}.wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn190_e056c0-34.kb-button:focus{border-top-color:#ffffff;border-right-color:#ffffff;border-bottom-color:#ffffff;border-left-color:#ffffff;}}<\/style><a class=\"kb-button kt-button button kb-btn190_e056c0-34 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn kb-preset--outline\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Boek vrijblijvend consult<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Onderzoeks oplossingen Campagne Evaluatie Jij hebt een uitdaging, wij hebben de oplossing Weet wat je campagne \u00e9cht heeft opgeleverd CAMPAGNE EVALUATIE&nbsp;Een campagne is een flinke investering. Maar heeft die ook gedaan wat je ervan verwachtte? Met de nieuwe IR-Insights Campagne Evaluatie, volledig ge\u00efntegreerd in ons BrandTracker Platform, krijg je daar een helder antwoord op. Je&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-190","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne-evaluatie &amp; effectiviteitsonderzoek | IR-Insights<\/title>\n<meta name=\"description\" content=\"Wat leverde uw campagne op? 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