{"id":191,"date":"2023-11-30T11:08:10","date_gmt":"2023-11-30T10:08:10","guid":{"rendered":"https:\/\/ir-insights.nl\/wordpress\/?page_id=191"},"modified":"2023-12-28T11:21:04","modified_gmt":"2023-12-28T10:21:04","slug":"klantreis-customer-journey","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/klantreis-customer-journey\/","title":{"rendered":"Klantreis\/Customer journey"},"content":{"rendered":"<style>.kb-row-layout-id191_8d457f-87 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_8d457f-87 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_8d457f-87 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id191_8d457f-87 > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id191_8d457f-87 ,.kb-row-layout-id191_8d457f-87 h1,.kb-row-layout-id191_8d457f-87 h2,.kb-row-layout-id191_8d457f-87 h3,.kb-row-layout-id191_8d457f-87 h4,.kb-row-layout-id191_8d457f-87 h5,.kb-row-layout-id191_8d457f-87 h6{color:#ffffff;}.kb-row-layout-id191_8d457f-87 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id191_8d457f-87 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id191_8d457f-87 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id191_8d457f-87 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id191_8d457f-87 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id191_8d457f-87 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id191_8d457f-87 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id191_8d457f-87 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id191_8d457f-87 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id191_8d457f-87 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column191_e2e7a9-7b > .kt-inside-inner-col,.kadence-column191_e2e7a9-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_e2e7a9-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_e2e7a9-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_e2e7a9-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_e2e7a9-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_e2e7a9-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column191_e2e7a9-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_e2e7a9-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_e2e7a9-7b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id191_e6a01d-cc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_e6a01d-cc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_e6a01d-cc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id191_e6a01d-cc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id191_e6a01d-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id191_e6a01d-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id191_e6a01d-cc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column191_fb1708-58 > .kt-inside-inner-col,.kadence-column191_fb1708-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_fb1708-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_fb1708-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_fb1708-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_fb1708-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_fb1708-58{position:relative;}@media all and (max-width: 1024px){.kadence-column191_fb1708-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_fb1708-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_fb1708-58 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading191_630761-78, .wp-block-kadence-advancedheading.kt-adv-heading191_630761-78[data-kb-block=\"kb-adv-heading191_630761-78\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading191_630761-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_630761-78[data-kb-block=\"kb-adv-heading191_630761-78\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_630761-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_630761-78[data-kb-block=\"kb-adv-heading191_630761-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading191_630761-78, .wp-block-kadence-advancedheading.kt-adv-heading191_630761-78[data-kb-block=\"kb-adv-heading191_630761-78\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading191_630761-78 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_630761-78\">Onderzoeks oplossingen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191_9ba767-10, .wp-block-kadence-advancedheading.kt-adv-heading191_9ba767-10[data-kb-block=\"kb-adv-heading191_9ba767-10\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading191_9ba767-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_9ba767-10[data-kb-block=\"kb-adv-heading191_9ba767-10\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_9ba767-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_9ba767-10[data-kb-block=\"kb-adv-heading191_9ba767-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading191_9ba767-10, .wp-block-kadence-advancedheading.kt-adv-heading191_9ba767-10[data-kb-block=\"kb-adv-heading191_9ba767-10\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading191_9ba767-10 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_9ba767-10\"><strong> Klantreis \/ Customer Journey<\/strong><\/h3>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id191_bce121-22 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_bce121-22 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_bce121-22 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id191_bce121-22 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id191_bce121-22 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id191_bce121-22 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id191_bce121-22 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id191_bce121-22 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id191_bce121-22 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id191_bce121-22 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media 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kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column191_0bd86f-62 > .kt-inside-inner-col,.kadence-column191_0bd86f-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_0bd86f-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_0bd86f-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_0bd86f-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_0bd86f-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_0bd86f-62{position:relative;}@media all and (max-width: 1024px){.kadence-column191_0bd86f-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_0bd86f-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_0bd86f-62 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id191_4acb88-94{margin-bottom:50px;}.kb-row-layout-id191_4acb88-94 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_4acb88-94 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_4acb88-94 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id191_4acb88-94 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id191_4acb88-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id191_4acb88-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id191_4acb88-94 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column191_85fd32-b6 > .kt-inside-inner-col,.kadence-column191_85fd32-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_85fd32-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_85fd32-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_85fd32-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_85fd32-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_85fd32-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column191_85fd32-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_85fd32-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_85fd32-b6 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading191_cd87d2-e3, .wp-block-kadence-advancedheading.kt-adv-heading191_cd87d2-e3[data-kb-block=\"kb-adv-heading191_cd87d2-e3\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading191_cd87d2-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_cd87d2-e3[data-kb-block=\"kb-adv-heading191_cd87d2-e3\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_cd87d2-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_cd87d2-e3[data-kb-block=\"kb-adv-heading191_cd87d2-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading191_cd87d2-e3, .wp-block-kadence-advancedheading.kt-adv-heading191_cd87d2-e3[data-kb-block=\"kb-adv-heading191_cd87d2-e3\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading191_cd87d2-e3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading191_cd87d2-e3\">Jij hebt een uitdaging, wij hebben de oplossing<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191_1594df-e8, .wp-block-kadence-advancedheading.kt-adv-heading191_1594df-e8[data-kb-block=\"kb-adv-heading191_1594df-e8\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191_1594df-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_1594df-e8[data-kb-block=\"kb-adv-heading191_1594df-e8\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_1594df-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_1594df-e8[data-kb-block=\"kb-adv-heading191_1594df-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading191_1594df-e8, .wp-block-kadence-advancedheading.kt-adv-heading191_1594df-e8[data-kb-block=\"kb-adv-heading191_1594df-e8\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading191_1594df-e8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_1594df-e8\">Services die jou helpen slagen<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191_3d760c-91, .wp-block-kadence-advancedheading.kt-adv-heading191_3d760c-91[data-kb-block=\"kb-adv-heading191_3d760c-91\"]{text-align:left;font-size:18px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191_3d760c-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_3d760c-91[data-kb-block=\"kb-adv-heading191_3d760c-91\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_3d760c-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_3d760c-91[data-kb-block=\"kb-adv-heading191_3d760c-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading191_3d760c-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_3d760c-91\"><strong> CUSTOMER JOURNEY<\/strong> Een klantreis- of customer journey onderzoek is een uitgebreide analyse van de verschillende touchpoints en interacties die een klant gedurende zijn hele ervaring met een merk heeft. Dit onderzoek heeft tot doel het traject van de klant in kaart te brengen, vanaf de eerste kennismaking met een product of dienst tot en met de gehele levenscyclus, inclusief aankoop, gebruik en interacties na de aankoop. Het doel is om het perspectief, de emoties en het gedrag van de klant in elke fase te begrijpen, waardoor bedrijven hun strategie\u00ebn kunnen verbeteren en een meer bevredigende en naadloze klantervaring kunnen bieden.<\/h4>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191_534fb5-ac, .wp-block-kadence-advancedheading.kt-adv-heading191_534fb5-ac[data-kb-block=\"kb-adv-heading191_534fb5-ac\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191_534fb5-ac mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_534fb5-ac[data-kb-block=\"kb-adv-heading191_534fb5-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_534fb5-ac img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_534fb5-ac[data-kb-block=\"kb-adv-heading191_534fb5-ac\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading191_534fb5-ac wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_534fb5-ac\">De belangrijkste componenten van een klantreis onderzoek zijn:<\/h4>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id191_e7143b-ee{margin-top:30px;}.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id191_e7143b-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id191_e7143b-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id191_e7143b-ee alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column191_cb991f-6d > .kt-inside-inner-col,.kadence-column191_cb991f-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_cb991f-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_cb991f-6d > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_cb991f-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_cb991f-6d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_cb991f-6d{position:relative;}@media all and (max-width: 1024px){.kadence-column191_cb991f-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_cb991f-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_cb991f-6d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box191_e2779f-13 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box191_e2779f-13 .kt-info-svg-icon-flip, .kt-info-box191_e2779f-13 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box191_e2779f-13 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box191_e2779f-13 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box191_e2779f-13 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box191_e2779f-13 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_e2779f-13 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box191_e2779f-13\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mapPin kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0 1 18 0z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>De klantreis in kaart brengen<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Het identificeren en documenteren van elke stap die een klant zet in zijn interactie met een merk, vanaf het eerste contactpunt tot de interactie na de aankoop. Deze mapping helpt de algehele ervaring te visualiseren en gebieden van kansen of verbeteringen te identificeren.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column191_041076-f6 > .kt-inside-inner-col,.kadence-column191_041076-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_041076-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_041076-f6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_041076-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_041076-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_041076-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column191_041076-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_041076-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_041076-f6 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box191_b9e3c6-e1 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box191_b9e3c6-e1 .kt-info-svg-icon-flip, .kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box191_b9e3c6-e1 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box191_b9e3c6-e1 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_b9e3c6-e1 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box191_b9e3c6-e1\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_search kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Touchpoints begrijpen<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Analyseren van de verschillende touchpoints waar klanten interactie hebben met het merk, inclusief digitale platforms, sociale media, klantenservice, fysieke winkels en andere kanalen. Het begrijpen van deze contactpunten biedt inzicht in hoe en waar klanten met het merk omgaan.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column191_2d4521-87 > .kt-inside-inner-col,.kadence-column191_2d4521-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_2d4521-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_2d4521-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_2d4521-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_2d4521-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_2d4521-87{position:relative;}@media all and (max-width: 1024px){.kadence-column191_2d4521-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_2d4521-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_2d4521-87 inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box191_486cb0-eb .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box191_486cb0-eb .kt-info-svg-icon-flip, .kt-info-box191_486cb0-eb .kt-blocks-info-box-number{font-size:50px;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box191_486cb0-eb .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box191_486cb0-eb .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box191_486cb0-eb .kt-blocks-info-box-text{font-size:17px;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box191_486cb0-eb .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_486cb0-eb .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box191_486cb0-eb\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_users kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Klantpersona&#8217;s<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Cre\u00ebren van klantpersona&#8217;s op basis van gemeenschappelijke kenmerken, gedragingen en voorkeuren die tijdens verschillende fasen van het klanttraject worden waargenomen. Deze persona&#8217;s helpen bedrijven hun strategie\u00ebn af te stemmen op specifieke klantsegmenten.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id191_012f84-76{margin-top:30px;}.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id191_012f84-76 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id191_012f84-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id191_012f84-76 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column191_c525d4-56 > .kt-inside-inner-col,.kadence-column191_c525d4-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_c525d4-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_c525d4-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_c525d4-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_c525d4-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_c525d4-56{position:relative;}@media all and (max-width: 1024px){.kadence-column191_c525d4-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_c525d4-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_c525d4-56 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box191_8c5ba7-9d .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box191_8c5ba7-9d .kt-info-svg-icon-flip, .kt-info-box191_8c5ba7-9d .kt-blocks-info-box-number{font-size:50px;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box191_8c5ba7-9d .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box191_8c5ba7-9d .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-text{font-size:17px;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_8c5ba7-9d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box191_8c5ba7-9d\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_zap kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Pijnpunten en kansen voor klanten<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Identificeren van pijnpunten en frustratiegebieden binnen het klanttraject. Dit omvat het analyseren van feedback van klanten, klachten en uitdagingen waarmee ze te maken kunnen krijgen. Omgekeerd onderzoekt het onderzoek ook mogelijkheden om positieve ervaringen te verbeteren en klanten tevreden te stellen.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column191_c2cfba-7d > .kt-inside-inner-col,.kadence-column191_c2cfba-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_c2cfba-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_c2cfba-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_c2cfba-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_c2cfba-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_c2cfba-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column191_c2cfba-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_c2cfba-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_c2cfba-7d inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box191_40a572-e6 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box191_40a572-e6 .kt-info-svg-icon-flip, .kt-info-box191_40a572-e6 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box191_40a572-e6 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box191_40a572-e6 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box191_40a572-e6 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box191_40a572-e6 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_40a572-e6 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box191_40a572-e6\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_link kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71\"\/><path d=\"M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Multi-channel integratie<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Evaluatie van de integratie en consistentie tussen verschillende kanalen om een naadloze ervaring te garanderen. Hierbij wordt beoordeeld hoe goed de boodschap, het ontwerp en de service van het merk op verschillende contactpunten aansluiten.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column191_c1641d-99 > .kt-inside-inner-col,.kadence-column191_c1641d-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_c1641d-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_c1641d-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_c1641d-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_c1641d-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_c1641d-99{position:relative;}@media all and (max-width: 1024px){.kadence-column191_c1641d-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_c1641d-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_c1641d-99 inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box191_35b087-5e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box191_35b087-5e .kt-info-svg-icon-flip, .kt-info-box191_35b087-5e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box191_35b087-5e .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box191_35b087-5e .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box191_35b087-5e .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box191_35b087-5e .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box191_35b087-5e .kt-blocks-info-box-text{font-size:17px;}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box191_35b087-5e .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box191_35b087-5e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box191_35b087-5e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_sunrise kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M17 18a5 5 0 0 0-10 0\"\/><line x1=\"12\" y1=\"2\" x2=\"12\" y2=\"9\"\/><line x1=\"4.22\" y1=\"10.22\" x2=\"5.64\" y2=\"11.64\"\/><line x1=\"1\" y1=\"18\" x2=\"3\" y2=\"18\"\/><line x1=\"21\" y1=\"18\" x2=\"23\" y2=\"18\"\/><line x1=\"18.36\" y1=\"11.64\" x2=\"19.78\" y2=\"10.22\"\/><line x1=\"23\" y1=\"22\" x2=\"1\" y2=\"22\"\/><polyline points=\"8 6 12 2 16 6\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Emotionele reis<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Inzicht in de emotionele aspecten van de klantreis, inclusief hoe klanten zich in verschillende stadia voelen. Emoties spelen een belangrijke rol bij het vormgeven van de perceptie en loyaliteit van klanten, waardoor het van cruciaal belang is om emotionele contactpunten aan te pakken.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column191_499439-e3 > .kt-inside-inner-col,.kadence-column191_499439-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_499439-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_499439-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_499439-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_499439-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_499439-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column191_499439-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_499439-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_499439-e3\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">SAMENVATTING<\/h3>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191_647d71-9d, .wp-block-kadence-advancedheading.kt-adv-heading191_647d71-9d[data-kb-block=\"kb-adv-heading191_647d71-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191_647d71-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_647d71-9d[data-kb-block=\"kb-adv-heading191_647d71-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_647d71-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_647d71-9d[data-kb-block=\"kb-adv-heading191_647d71-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading191_647d71-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_647d71-9d\">Een klantreis-onderzoek biedt bedrijven een holistisch beeld van de ervaring van hun klanten, waardoor ze gebieden voor optimalisatie kunnen identificeren en een meer klantgerichte aanpak kunnen bieden. Door producten, diensten en communicatiestrategie\u00ebn op elk contactpunt af te stemmen op de behoeften van de klant, kunnen bedrijven de klanttevredenheid vergroten, loyaliteit opbouwen en zich onderscheiden in de concurrerende markt.<\/h3>\n\n\n\n<p><em><strong>drs Ben van der Werf<\/strong>, met 25+ jaar ervaring in marktonderzoek, onze IR-Insights specialist voor <\/em>Customer Journey studies.<\/p>\n\n\n<style>.kadence-column191_851d80-10 > .kt-inside-inner-col,.kadence-column191_851d80-10 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_851d80-10 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_851d80-10 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_851d80-10 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_851d80-10 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_851d80-10{position:relative;}@media all and (max-width: 1024px){.kadence-column191_851d80-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_851d80-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_851d80-10\"><div class=\"kt-inside-inner-col\"><style>.kadence-column191_5af025-15 > .kt-inside-inner-col{display:flex;}.kadence-column191_5af025-15{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column191_5af025-15{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column191_5af025-15 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column191_5af025-15 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column191_5af025-15 > .kt-inside-inner-col,.kadence-column191_5af025-15 > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column191_5af025-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_5af025-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column191_5af025-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column191_5af025-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column191_5af025-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column191_5af025-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column191_5af025-15:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column191_5af025-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_5af025-15{text-align:center;}.kadence-column191_5af025-15{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column191_5af025-15{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column191_5af025-15 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column191_5af025-15{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column191_5af025-15{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column191_5af025-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_5af025-15 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column191_5af025-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column191_5af025-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column191_5af025-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column191_5af025-15{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_5af025-15 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"1024\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Ben_photo-1-1015x1024.png\" alt=\"\" class=\"wp-image-21\" style=\"width:130px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-65426913 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"font-size:20px\">Ben van der Werf<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Lead Consultant<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons191_3ac675-1f .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons191_3ac675-1f{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons191_3ac675-1f alignnone\"><style>.kt-svg-item-191_9d94e0-1f .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-191_9d94e0-1f .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-191_9d94e0-1f:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-191_9d94e0-1f\"><a href=\"mailto:ben.vanderwerf@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-191_dd4709-f1 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-191_dd4709-f1 .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-191_dd4709-f1:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-191_dd4709-f1\"><a href=\"tel:0031627186395\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-191_73b860-f3 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-191_73b860-f3 .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-191_73b860-f3:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-191_73b860-f3\"><a href=\"https:\/\/www.linkedin.com\/in\/ben-van-der-werf\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id191_47506a-81{margin-bottom:-1.5em;}.kb-row-layout-id191_47506a-81 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_47506a-81 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_47506a-81 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:160px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id191_47506a-81 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id191_47506a-81 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id191_47506a-81 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id191_47506a-81 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id191_47506a-81 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id191_47506a-81 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id191_47506a-81 .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id191_47506a-81 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id191_47506a-81 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id191_47506a-81 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id191_47506a-81 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id191_47506a-81 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id191_47506a-81 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id191_47506a-81 alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column191_68e27a-a7 > .kt-inside-inner-col,.kadence-column191_68e27a-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_68e27a-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_68e27a-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_68e27a-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_68e27a-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_68e27a-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column191_68e27a-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_68e27a-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_68e27a-a7 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading191_2153a7-53, .wp-block-kadence-advancedheading.kt-adv-heading191_2153a7-53[data-kb-block=\"kb-adv-heading191_2153a7-53\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading191_2153a7-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_2153a7-53[data-kb-block=\"kb-adv-heading191_2153a7-53\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_2153a7-53 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_2153a7-53[data-kb-block=\"kb-adv-heading191_2153a7-53\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading191_2153a7-53, .wp-block-kadence-advancedheading.kt-adv-heading191_2153a7-53[data-kb-block=\"kb-adv-heading191_2153a7-53\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading191_2153a7-53 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading191_2153a7-53\">WE HAVE Answers<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191_32d3f5-38, .wp-block-kadence-advancedheading.kt-adv-heading191_32d3f5-38[data-kb-block=\"kb-adv-heading191_32d3f5-38\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191_32d3f5-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_32d3f5-38[data-kb-block=\"kb-adv-heading191_32d3f5-38\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_32d3f5-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_32d3f5-38[data-kb-block=\"kb-adv-heading191_32d3f5-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading191_32d3f5-38, .wp-block-kadence-advancedheading.kt-adv-heading191_32d3f5-38[data-kb-block=\"kb-adv-heading191_32d3f5-38\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading191_32d3f5-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_32d3f5-38\">Ask Us Anything<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id191_53616a-ce{margin-top:30px;}.kb-row-layout-id191_53616a-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_53616a-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_53616a-ce > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id191_53616a-ce > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id191_53616a-ce > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id191_53616a-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id191_53616a-ce alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column191_9daba5-42 > .kt-inside-inner-col,.kadence-column191_9daba5-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_9daba5-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_9daba5-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_9daba5-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_9daba5-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_9daba5-42{position:relative;}@media all and (max-width: 1024px){.kadence-column191_9daba5-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column191_9daba5-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column191_9daba5-42 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id191_a5765f-c6 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id191_a5765f-c6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id191_a5765f-c6 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id191_a5765f-c6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id191_a5765f-c6:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id191_a5765f-c6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id191_a5765f-c6 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id191_a5765f-c6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id191_a5765f-c6 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id191_a5765f-c6 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id191_a5765f-c6 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id191_a5765f-c6 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id191_a5765f-c6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id191_a5765f-c6 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id191_a5765f-c6 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane191_28d343-48\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Met wie werk ik samen bij mijn Klantreis project?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Met IR-Insights werk je altijd met een dedicated team, bestaande uit een ervaren consultant en researcher gedurende het project.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane191_fbf030-9c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Heb ik de volledige controle op de projectkosten?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Op basis van de briefing zal ons projectteam een kostenvoorstel presenteren. Indien tijdens de uitvoering van het project condities of doelstellingen veranderen, zullen de eventuele kostenconsequenties allereerst worden voorgelegd voor akkoord.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane191_f297a7-0d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is jullie ervaring met customer journey projecten?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Zeer divers en diep. In onze loopbaan hebben we vele klantreis projecten begeleid en uitgevoerd. Kijk op onze blog pagina voor: a. onze blogpost over wat een klantreis onderzoek voor jou kan betekenen en b. onze blogpost over een complex klantreis project en de toepassing van de resultaten op het optimaliseren van het communicatie budget.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column191_e04169-bd > .kt-inside-inner-col,.kadence-column191_e04169-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column191_e04169-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column191_e04169-bd > .kt-inside-inner-col{flex-direction:column;}.kadence-column191_e04169-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column191_e04169-bd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column191_e04169-bd{position:relative;}@media all and (max-width: 1024px){.kadence-column191_e04169-bd > 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var(--global-palette7, #EDF2F7);}}@media all and (max-width: 1024px){.kt-accordion-id191_761599-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id191_761599-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id191_761599-74 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id191_761599-74 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id191_761599-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id191_761599-74 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id191_761599-74 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id191_761599-74 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id191_761599-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id191_761599-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id191_761599-74 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id191_761599-74 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id191_761599-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id191_761599-74 kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane191_45441d-f1\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is jullie ervaring met media en reclame onderzoek?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Die is zeer uitgebreid. Door ervaring bij o.a. Nielsen over reclame-, marketingmix modelling- en bereiksonderzoek en aan mediabureauzijde over media strategie, -planning en executie en ROI kunnen we onderzoeksopdrachten in een veel bredere context plaatsen om jouw inzichten nog meer \u2018actionable\u2019 te maken.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane191_9db4c3-66\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Hoeveel klanten hebben jullie hiermee geholpen?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Wij zijn ons onderzoeksbureau recent gestart en bouwen aan onze klantenlijst. We hebben ruime ervaring met klanten en in vele categorie\u00ebn (van FMCG tot Finance), zowel national als internationaal. Deze ervaring is het fundament voor onze dienstverlening. Je werkt direct met een ervaren team, niet met junior onderzoekers.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane191_0bfdfc-8a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Kunnen jullie een voorbeeld delen van de toegevoegde waarde van een klantreis onderzoek?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Zeker! Kijk op onze blog pagina voor onze blogpost over een complex klantreis project en de toepassing van de resultaten op het optimaliseren van het communicatie budget.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id191_bed2df-ad > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id191_bed2df-ad > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id191_bed2df-ad > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:25px;padding-bottom:30px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id191_bed2df-ad > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id191_bed2df-ad > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 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.wp-block-kadence-advancedheading.kt-adv-heading191_bec47d-80[data-kb-block=\"kb-adv-heading191_bec47d-80\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading191_bec47d-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_bec47d-80[data-kb-block=\"kb-adv-heading191_bec47d-80\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_bec47d-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_bec47d-80[data-kb-block=\"kb-adv-heading191_bec47d-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading191_bec47d-80, .wp-block-kadence-advancedheading.kt-adv-heading191_bec47d-80[data-kb-block=\"kb-adv-heading191_bec47d-80\"]{font-size:14px;}}<\/style>\n<h3 class=\"kt-adv-heading191_bec47d-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_bec47d-80\">WACHT NIET LANGER!<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191_69151f-72, .wp-block-kadence-advancedheading.kt-adv-heading191_69151f-72[data-kb-block=\"kb-adv-heading191_69151f-72\"]{text-align:center;font-size:40px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191_69151f-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191_69151f-72[data-kb-block=\"kb-adv-heading191_69151f-72\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191_69151f-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191_69151f-72[data-kb-block=\"kb-adv-heading191_69151f-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading191_69151f-72, .wp-block-kadence-advancedheading.kt-adv-heading191_69151f-72[data-kb-block=\"kb-adv-heading191_69151f-72\"]{font-size:34px;}}<\/style>\n<h3 class=\"kt-adv-heading191_69151f-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191_69151f-72\">Neem contact op voor een vrijblijvend consult<\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns191_074379-67{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns191_074379-67 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns191_074379-67\"><style>ul.menu .wp-block-kadence-advancedbtn 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.kb-btn191_d310ee-90.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn191_d310ee-90.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn191_d310ee-90.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn191_d310ee-90.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn191_d310ee-90.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn191_d310ee-90.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn191_d310ee-90 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Boek vrijblijven consult<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Onderzoeks oplossingen Klantreis \/ Customer Journey Jij hebt een uitdaging, wij hebben de oplossing Services die jou helpen slagen CUSTOMER JOURNEY Een klantreis- of customer journey onderzoek is een uitgebreide analyse van de verschillende touchpoints en interacties die een klant gedurende zijn hele ervaring met een merk heeft. Dit onderzoek heeft tot doel het traject&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-191","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klantreis\/Customer journey - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"Onderzoeks oplossingen Klantreis \/ Customer Journey Jij hebt een uitdaging, wij hebben de oplossing Services die jou helpen slagen CUSTOMER JOURNEY Een\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ir-insights.com\/index.php\/klantreis-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantreis\/Customer journey - 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