{"id":192,"date":"2023-11-30T11:08:10","date_gmt":"2023-11-30T10:08:10","guid":{"rendered":"https:\/\/ir-insights.nl\/wordpress\/?page_id=192"},"modified":"2023-12-28T11:19:33","modified_gmt":"2023-12-28T10:19:33","slug":"markt-segmentatie","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/markt-segmentatie\/","title":{"rendered":"Markt segmentatie"},"content":{"rendered":"<style>.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_95fb1e-d8 > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id192_95fb1e-d8 ,.kb-row-layout-id192_95fb1e-d8 h1,.kb-row-layout-id192_95fb1e-d8 h2,.kb-row-layout-id192_95fb1e-d8 h3,.kb-row-layout-id192_95fb1e-d8 h4,.kb-row-layout-id192_95fb1e-d8 h5,.kb-row-layout-id192_95fb1e-d8 h6{color:#ffffff;}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_95fb1e-d8 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_bd0993-57 > .kt-inside-inner-col,.kadence-column192_bd0993-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_bd0993-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_bd0993-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_bd0993-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_bd0993-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_bd0993-57{position:relative;}@media all and (max-width: 1024px){.kadence-column192_bd0993-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_bd0993-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_bd0993-57 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_033e7c-bb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_033e7c-bb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_4221f1-93 > .kt-inside-inner-col,.kadence-column192_4221f1-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_4221f1-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_4221f1-93 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_4221f1-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_4221f1-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_4221f1-93{position:relative;}@media all and (max-width: 1024px){.kadence-column192_4221f1-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_4221f1-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_4221f1-93 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b, .wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b[data-kb-block=\"kb-adv-heading192_a69cbf-2b\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b[data-kb-block=\"kb-adv-heading192_a69cbf-2b\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b[data-kb-block=\"kb-adv-heading192_a69cbf-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b, .wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b[data-kb-block=\"kb-adv-heading192_a69cbf-2b\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading192_a69cbf-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_a69cbf-2b\">ONDERZOEKSOPLOSSINGEN<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4, .wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4[data-kb-block=\"kb-adv-heading192_28f7e1-d4\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4[data-kb-block=\"kb-adv-heading192_28f7e1-d4\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4[data-kb-block=\"kb-adv-heading192_28f7e1-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4, .wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4[data-kb-block=\"kb-adv-heading192_28f7e1-d4\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading192_28f7e1-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_28f7e1-d4\"><strong>Markt Segmentatie<\/strong><\/h3>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id192_8628e6-f7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_8628e6-f7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_8628e6-f7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:40px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_8628e6-f7 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id192_8628e6-f7 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id192_8628e6-f7 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id192_8628e6-f7 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id192_8628e6-f7 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id192_8628e6-f7 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id192_8628e6-f7 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id192_8628e6-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id192_8628e6-f7 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id192_8628e6-f7 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id192_8628e6-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_8628e6-f7 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id192_8628e6-f7 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_8628e6-f7 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col,.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_0fbc5e-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_0fbc5e-c0 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id192_3e408f-20{margin-bottom:50px;}.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_3e408f-20 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_3e408f-20 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_5c00a6-7e > .kt-inside-inner-col,.kadence-column192_5c00a6-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_5c00a6-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_5c00a6-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_5c00a6-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_5c00a6-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_5c00a6-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column192_5c00a6-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_5c00a6-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_5c00a6-7e inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d, .wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d[data-kb-block=\"kb-adv-heading192_9cf446-0d\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d[data-kb-block=\"kb-adv-heading192_9cf446-0d\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d[data-kb-block=\"kb-adv-heading192_9cf446-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d, .wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d[data-kb-block=\"kb-adv-heading192_9cf446-0d\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading192_9cf446-0d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading192_9cf446-0d\">Jij hebt een uitdaging, wij hebben de oplossing<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb, .wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb[data-kb-block=\"kb-adv-heading192_919fc1-eb\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb[data-kb-block=\"kb-adv-heading192_919fc1-eb\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb[data-kb-block=\"kb-adv-heading192_919fc1-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb, .wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb[data-kb-block=\"kb-adv-heading192_919fc1-eb\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading192_919fc1-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_919fc1-eb\">Services die jou helpen slagen<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50, .wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50[data-kb-block=\"kb-adv-heading192_11e6c1-50\"]{text-align:left;font-size:18px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50[data-kb-block=\"kb-adv-heading192_11e6c1-50\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50[data-kb-block=\"kb-adv-heading192_11e6c1-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading192_11e6c1-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_11e6c1-50\"><strong>MARKTSEGMENTATIE<\/strong>&nbsp;Een cluster- of marktsegmentatieonderzoek is een systematisch proces waarbij een bredere doelmarkt wordt verdeeld in afzonderlijke en homogene segmenten op basis van gedeelde kenmerken, voorkeuren, gedrag of demografische gegevens. Het primaire doel van deze studie is het identificeren en begrijpen van subgroepen binnen de totale markt om marketingstrategie\u00ebn effectiever op maat te maken. Door de unieke behoeften en kenmerken van specifieke segmenten te herkennen en aan te pakken, kunnen bedrijven hun producten, diensten en marketingboodschappen optimaliseren om de klanttevredenheid te vergroten en succesvollere resultaten te behalen.<\/h4>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92, .wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92[data-kb-block=\"kb-adv-heading192_2e07fd-92\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92[data-kb-block=\"kb-adv-heading192_2e07fd-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92[data-kb-block=\"kb-adv-heading192_2e07fd-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading192_2e07fd-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_2e07fd-92\">De belangrijkste componenten van een marktsegmentatie onderzoek zijn:<\/h4>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id192_2b1725-d7{margin-top:30px;}.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id192_2b1725-d7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id192_2b1725-d7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_2b1725-d7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_15ed29-d2 > .kt-inside-inner-col,.kadence-column192_15ed29-d2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_15ed29-d2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_15ed29-d2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_15ed29-d2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_15ed29-d2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_15ed29-d2{position:relative;}@media all and (max-width: 1024px){.kadence-column192_15ed29-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_15ed29-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_15ed29-d2 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box192_5643f9-92 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box192_5643f9-92 .kt-info-svg-icon-flip, .kt-info-box192_5643f9-92 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box192_5643f9-92 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box192_5643f9-92 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box192_5643f9-92 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box192_5643f9-92 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_5643f9-92 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box192_5643f9-92\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_layout kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\/><line x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Identificatie van segmentatievariabelen<\/strong><\/h2><p class=\"kt-blocks-info-box-text\"> Het bepalen van de criteria voor het segmenteren van de markt, waaronder factoren zoals leeftijd, geslacht, inkomen, geografische locatie, psychografische kenmerken, gedrag en productgebruikspatronen. Deze variabelen helpen bij het defini\u00ebren van de kenmerken die het ene segment van het andere onderscheiden.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column192_116777-20 > .kt-inside-inner-col,.kadence-column192_116777-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_116777-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_116777-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_116777-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_116777-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_116777-20{position:relative;}@media all and (max-width: 1024px){.kadence-column192_116777-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_116777-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_116777-20 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box192_1f11bc-36 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box192_1f11bc-36 .kt-info-svg-icon-flip, .kt-info-box192_1f11bc-36 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box192_1f11bc-36 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box192_1f11bc-36 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box192_1f11bc-36 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_1f11bc-36 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box192_1f11bc-36\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_search kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Gegevensverzameling<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Het verzamelen van gegevens over de ge\u00efdentificeerde segmentatievariabelen van de doelmarkt. Het doel is om relevante informatie te verkrijgen om individuen of entiteiten in verschillende segmenten te classificeren.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column192_85adb6-20 > .kt-inside-inner-col,.kadence-column192_85adb6-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_85adb6-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_85adb6-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_85adb6-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_85adb6-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_85adb6-20{position:relative;}@media all and (max-width: 1024px){.kadence-column192_85adb6-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_85adb6-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_85adb6-20 inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box192_a5ecd3-28 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box192_a5ecd3-28 .kt-info-svg-icon-flip, .kt-info-box192_a5ecd3-28 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box192_a5ecd3-28 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box192_a5ecd3-28 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_a5ecd3-28 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box192_a5ecd3-28\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Segmentatieanalyse<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Het gebruik van statistische en analytische technieken om de verzamelde gegevens te analyseren en patronen of clusters te identificeren die verschillende segmenten binnen de markt aangeven. Veelgebruikte methoden zijn onder meer clusteranalyse, factoranalyse of regressieanalyse, afhankelijk van de aard van de gegevens.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id192_04a63d-b8{margin-top:30px;}.kb-row-layout-id192_04a63d-b8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_04a63d-b8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_04a63d-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id192_04a63d-b8 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id192_04a63d-b8 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id192_04a63d-b8 > 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_19df8e-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_19df8e-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_19df8e-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_19df8e-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_19df8e-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column192_19df8e-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_19df8e-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_19df8e-ae inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > 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.kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box192_334557-8e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box192_334557-8e .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_334557-8e .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box192_334557-8e .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box192_334557-8e .kt-blocks-info-box-text{font-size:17px;}.kt-info-box192_334557-8e .kt-blocks-info-box-link-wrap:hover 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.kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box192_334557-8e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_334557-8e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box192_334557-8e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Segmentprofilering<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Het cre\u00ebren van gedetailleerde profielen voor elk ge\u00efdentificeerd segment, waarbij de specifieke kenmerken, behoeften, voorkeuren en gedragingen worden beschreven die deze segmenten defini\u00ebren. Deze stap helpt bedrijven een beter inzicht te krijgen in de nuances binnen elk segment.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column192_03929b-7d > .kt-inside-inner-col,.kadence-column192_03929b-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_03929b-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_03929b-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_03929b-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_03929b-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_03929b-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column192_03929b-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_03929b-7d > 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#3182CE);}.kt-info-box192_be9d2c-86 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box192_be9d2c-86 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box192_be9d2c-86 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_be9d2c-86 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box192_be9d2c-86\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_thumbsUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 9V5a3 3 0 0 0-3-3l-4 9v11h11.28a2 2 0 0 0 2-1.7l1.38-9a2 2 0 0 0-2-2.3zM7 22H4a2 2 0 0 1-2-2v-7a2 2 0 0 1 2-2h3\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Targetingstrategie<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Het ontwikkelen van strategie\u00ebn om elk ge\u00efdentificeerd segment effectief te targeten en te bedienen. Dit omvat het afstemmen van marketingboodschappen, product-kenmerken, prijzen en distributiekanalen op maat van de unieke vereisten en voorkeuren van elk segment.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column192_0341b7-b8 > .kt-inside-inner-col,.kadence-column192_0341b7-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_0341b7-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_0341b7-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_0341b7-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_0341b7-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_0341b7-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column192_0341b7-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_0341b7-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_0341b7-b8 inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box192_7a4fcc-95 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box192_7a4fcc-95 .kt-info-svg-icon-flip, .kt-info-box192_7a4fcc-95 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.kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box192_7a4fcc-95 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box192_7a4fcc-95 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box192_7a4fcc-95\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_filePlus kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"12\"\/><line x1=\"9\" y1=\"15\" x2=\"15\" y2=\"15\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Marktpositionering<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Bepalen hoe het merk of product binnen elk segment zal worden gepositioneerd om een onderscheidend en aantrekkelijk imago te cre\u00ebren. Een effectieve marktpositionering zorgt ervoor dat het merk opvalt en aansluit bij de specifieke wensen van elk segment.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">SAMENVATTING<\/h3>\n\n\n<style>.kadence-column192_073138-3a > .kt-inside-inner-col,.kadence-column192_073138-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_073138-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_073138-3a > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_073138-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_073138-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_073138-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column192_073138-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_073138-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_073138-3a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading192_7adb8e-4e, .wp-block-kadence-advancedheading.kt-adv-heading192_7adb8e-4e[data-kb-block=\"kb-adv-heading192_7adb8e-4e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_7adb8e-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_7adb8e-4e[data-kb-block=\"kb-adv-heading192_7adb8e-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_7adb8e-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_7adb8e-4e[data-kb-block=\"kb-adv-heading192_7adb8e-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading192_7adb8e-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_7adb8e-4e\">Door een onderzoek naar marktsegmentatie uit te voeren, kunnen bedrijven verder gaan dan een one-size-fits-all benadering van marketing en inspelen op de uiteenlopende behoeften van hun klantenbestand. Deze strategische aanpak maakt nauwkeurigere targeting, betere toewijzing van middelen en de ontwikkeling van producten en campagnes mogelijk die resoneren met specifieke doelgroepsegmenten, wat uiteindelijk leidt tot grotere klanttevredenheid en marktsucces.<\/h3>\n\n\n\n<p><em><strong>dr Naomi Mu\u00f1oz Vilches<\/strong>, dr in consumentenonderzoek aan Wageningen University &amp; Research, onze IR-Insights specialist voor M<\/em>arktsegmentatie studies<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column192_f6b762-18 > .kt-inside-inner-col,.kadence-column192_f6b762-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_f6b762-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_f6b762-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_f6b762-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_f6b762-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_f6b762-18{position:relative;}@media all and (max-width: 1024px){.kadence-column192_f6b762-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_f6b762-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_f6b762-18\"><div class=\"kt-inside-inner-col\"><style>.kadence-column192_f1d285-16 > .kt-inside-inner-col{display:flex;}.kadence-column192_f1d285-16{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column192_f1d285-16{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column192_f1d285-16 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column192_f1d285-16 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column192_f1d285-16 > .kt-inside-inner-col,.kadence-column192_f1d285-16 > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column192_f1d285-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_f1d285-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column192_f1d285-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column192_f1d285-16{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column192_f1d285-16:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column192_f1d285-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_f1d285-16{text-align:center;}.kadence-column192_f1d285-16{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column192_f1d285-16{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column192_f1d285-16 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column192_f1d285-16{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_f1d285-16 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column192_f1d285-16{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column192_f1d285-16{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_f1d285-16 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Naomi_foto.png\" alt=\"\" class=\"wp-image-20\" style=\"width:130px\" srcset=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Naomi_foto.png 200w, https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Naomi_foto-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-65426913 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"font-size:20px\">dr. Naomi Mu\u00f1oz Vilches<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Lead Researcher<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons192_c66ba6-e6 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons192_c66ba6-e6{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons192_c66ba6-e6 alignnone\"><style>.kt-svg-item-192_49b1cc-b1 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-192_49b1cc-b1 .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-192_49b1cc-b1:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-192_49b1cc-b1\"><a href=\"mailto:naomi.munozvilches@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-192_30a959-f6 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-192_30a959-f6 .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-192_30a959-f6:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-192_30a959-f6\"><a href=\"tel:0056972930863\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-192_3d9cf6-36 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-192_3d9cf6-36 .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-192_3d9cf6-36:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-192_3d9cf6-36\"><a href=\"https:\/\/www.linkedin.com\/in\/naomuvi\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id192_8ed43e-fe{margin-bottom:-1.5em;}.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:160px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_8ed43e-fe > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_8ed43e-fe alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_770d1d-ae > .kt-inside-inner-col,.kadence-column192_770d1d-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_770d1d-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_770d1d-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_770d1d-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_770d1d-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_770d1d-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column192_770d1d-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_770d1d-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_770d1d-ae inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52, .wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52[data-kb-block=\"kb-adv-heading192_5aee5c-52\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52[data-kb-block=\"kb-adv-heading192_5aee5c-52\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52[data-kb-block=\"kb-adv-heading192_5aee5c-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52, .wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52[data-kb-block=\"kb-adv-heading192_5aee5c-52\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading192_5aee5c-52 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading192_5aee5c-52\">WE HAVE Answers<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04, .wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04[data-kb-block=\"kb-adv-heading192_10fb4a-04\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04[data-kb-block=\"kb-adv-heading192_10fb4a-04\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04[data-kb-block=\"kb-adv-heading192_10fb4a-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04, .wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04[data-kb-block=\"kb-adv-heading192_10fb4a-04\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading192_10fb4a-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_10fb4a-04\">Ask Us Anything<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id192_e9017b-77{margin-top:30px;}.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id192_e9017b-77 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_e9017b-77 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_cc1bf3-99 > .kt-inside-inner-col,.kadence-column192_cc1bf3-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_cc1bf3-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_cc1bf3-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_cc1bf3-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_cc1bf3-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_cc1bf3-99{position:relative;}@media all and (max-width: 1024px){.kadence-column192_cc1bf3-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_cc1bf3-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_cc1bf3-99 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id192_9efb5f-dd .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id192_9efb5f-dd .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id192_9efb5f-dd .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id192_9efb5f-dd .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id192_9efb5f-dd .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id192_9efb5f-dd .kt-accordion-inner-wrap{display:block;}.kt-accordion-id192_9efb5f-dd .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id192_9efb5f-dd .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_9efb5f-dd .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id192_9efb5f-dd kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane192_dd6bf5-f9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wat\u00a0is\u00a0het\u00a0doel\u00a0van een\u00a0cluster- of\u00a0segmentatieanalyse?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Het&nbsp;belangrijkste&nbsp;doel&nbsp;is&nbsp;het&nbsp;identificeren&nbsp;van&nbsp;homogene&nbsp;groepen&nbsp;of&nbsp;segmenten binnen&nbsp;een&nbsp;dataset. Dit&nbsp;helpt&nbsp;om&nbsp;de overeenkomsten&nbsp;en verschillen&nbsp;tussen&nbsp;verschillende&nbsp;elementen binnen&nbsp;een&nbsp;set beter&nbsp;te begrijpen, of&nbsp;het&nbsp;nu&nbsp;gaat&nbsp;om&nbsp;klanten, producten&nbsp;of&nbsp;andere&nbsp;soorten&nbsp;informatie, om&nbsp;zo&nbsp;beter&nbsp;ge\u00efnformeerde&nbsp;beslissingen&nbsp;te nemen&nbsp;en strategie\u00ebn&nbsp;of&nbsp;acties&nbsp;te personaliseren.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane192_fee561-f4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Hoe\u00a0wordt\u00a0dit\u00a0type\u00a0analyse\u00a0uitgevoerd?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Clusteranalyse&nbsp;wordt&nbsp;uitgevoerd&nbsp;met&nbsp;behulp&nbsp;van algoritmen&nbsp;die de overeenkomsten&nbsp;tussen&nbsp;gegevens&nbsp;onderzoeken&nbsp;en ze&nbsp;op&nbsp;basis daarvan&nbsp;groeperen. Deze&nbsp;algoritmen&nbsp;kunnen&nbsp;verschillende&nbsp;soorten&nbsp;zijn, zoals&nbsp;k-means, hi\u00ebrarchische&nbsp;clustering, onder&nbsp;andere. Het&nbsp;proces&nbsp;omvat&nbsp;het&nbsp;identificeren&nbsp;van relevante variabelen, het&nbsp;kiezen&nbsp;van een&nbsp;clusteringmethode&nbsp;en het&nbsp;evalueren&nbsp;van de kwaliteit&nbsp;van de resulterende&nbsp;clusters.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane192_c30750-be\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Is\u00a0jullie\u00a0onderzoeksmethode\u00a0gestandaardiseerd?<\/strong>\u00a0<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Onze&nbsp;aanpak&nbsp;verschilt&nbsp;aanzienlijk&nbsp;van &#8216;platformgebaseerde&#8217; oplossingen&nbsp;doordat&nbsp;we&nbsp;relevante context&nbsp;integreren&nbsp;in elk&nbsp;onderzoek. Stel&nbsp;je voor: je runt&nbsp;mogelijk&nbsp;jouw&nbsp;bedrijf&nbsp;binnen&nbsp;een&nbsp;specifieke&nbsp;doelgroep&nbsp;of&nbsp;land&nbsp;en wilt&nbsp;inzicht&nbsp;krijgen&nbsp;in welke&nbsp;concepten&nbsp;of&nbsp;producten&nbsp;meer&nbsp;aansluiten&nbsp;bij&nbsp;verschillende&nbsp;groepen. Onze&nbsp;methodologie&nbsp;maakt&nbsp;het&nbsp;mogelijk&nbsp;om&nbsp;diverse methoden&nbsp;te combineren, waardoor&nbsp;we&nbsp;meerdere&nbsp;vragen&nbsp;tegelijk&nbsp;kunnen&nbsp;beantwoorden. Deze&nbsp;allesomvattende&nbsp;aanpak&nbsp;biedt&nbsp;een&nbsp;holistisch&nbsp;perspectief&nbsp;dat&nbsp;verder&nbsp;gaat&nbsp;dan enkele&nbsp;vragen.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane192_31360f-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Is\u00a0het\u00a0ontwerp\u00a0van elke\u00a0test hetzelfde?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Niet&nbsp;noodzakelijkerwijs. Het&nbsp;ontwerp&nbsp;van elke&nbsp;test kan vari\u00ebren&nbsp;afhankelijk&nbsp;van de gegevens, specifieke&nbsp;doelstellingen&nbsp;van de analyse&nbsp;en de geselecteerde&nbsp;clusteringmethode. Details&nbsp;van het&nbsp;ontwerp, zoals&nbsp;de beschouwde&nbsp;variabelen, de manier&nbsp;waarop&nbsp;clusters&nbsp;worden&nbsp;ge\u00ebvalueerd&nbsp;en de interpretatie&nbsp;van de resultaten, kunnen&nbsp;verschillen&nbsp;afhankelijk&nbsp;van de context&nbsp;en onderzoeksvereisten.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column192_df8d48-62 > .kt-inside-inner-col,.kadence-column192_df8d48-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_df8d48-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_df8d48-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_df8d48-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_df8d48-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_df8d48-62{position:relative;}@media all and (max-width: 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#EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id192_69bc55-b7 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id192_69bc55-b7 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id192_69bc55-b7 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id192_69bc55-b7 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid 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#EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_69bc55-b7 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id192_69bc55-b7 kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane192_9e1273-f4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Waarom\u00a0een\u00a0clusteranalyse\u00a0uitvoeren?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Clusteranalyse&nbsp;biedt&nbsp;een&nbsp;dieper&nbsp;inzicht&nbsp;in de structuur&nbsp;van gegevens&nbsp;door&nbsp;inherente patronen&nbsp;en groepen&nbsp;te identificeren. Dit&nbsp;is&nbsp;cruciaal&nbsp;voor&nbsp;strategische&nbsp;besluitvorming, omdat&nbsp;het&nbsp;een&nbsp;nauwkeurigere&nbsp;segmentatie&nbsp;van klanten&nbsp;mogelijk&nbsp;maakt, voorkeuren&nbsp;voor&nbsp;producten&nbsp;of&nbsp;diensten&nbsp;identificeert, marketingstrategie\u00ebn&nbsp;personaliseert&nbsp;en over&nbsp;het&nbsp;algemeen&nbsp;een&nbsp;beter&nbsp;begrip&nbsp;biedt&nbsp;van verschillen&nbsp;en overeenkomsten&nbsp;binnen&nbsp;complexe markten.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane192_28643b-4d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wat\u00a0is\u00a0de doorlooptijd\u00a0van een\u00a0marktsegmentatie\u00a0onderzoek?<\/strong>\u00a0<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>De doorlooptijd&nbsp;van een&nbsp;marktsegmentatie&nbsp;onderzoek&nbsp;wordt&nbsp;altijd&nbsp;afgestemd&nbsp;met&nbsp;jou. In het&nbsp;algemeen&nbsp;kan het&nbsp;project&nbsp;na&nbsp;akkoord&nbsp;van ons&nbsp;voorstel&nbsp;binnen&nbsp;een&nbsp;week&nbsp;opgeleverd&nbsp;worden.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane192_fea775-e5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Hoeveel\u00a0klanten\u00a0hebben\u00a0jullie\u00a0hiermee\u00a0geholpen?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Wij zijn ons onderzoeksbureau recent gestart en bouwen aan onze klantenlijst. We hebben ruime ervaring met klanten en in vele categorie\u00ebn (van FMCG tot Finance), zowel national als internationaal. Deze ervaring is het fundament voor onze dienstverlening. Je werkt direct met een ervaren team, niet met junior onderzoekers.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:25px;padding-bottom:30px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_f728f9-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 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2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_80d967-e5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_80d967-e5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id192_80d967-e5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_80d967-e5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_f0fcc9-d0 > .kt-inside-inner-col,.kadence-column192_f0fcc9-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_f0fcc9-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_f0fcc9-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_f0fcc9-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_f0fcc9-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_f0fcc9-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column192_f0fcc9-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_f0fcc9-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_f0fcc9-d0 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80, .wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80[data-kb-block=\"kb-adv-heading192_5c2050-80\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80[data-kb-block=\"kb-adv-heading192_5c2050-80\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80[data-kb-block=\"kb-adv-heading192_5c2050-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80, .wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80[data-kb-block=\"kb-adv-heading192_5c2050-80\"]{font-size:14px;}}<\/style>\n<h3 class=\"kt-adv-heading192_5c2050-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_5c2050-80\">WACHT NIET LANGER!<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2, .wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2[data-kb-block=\"kb-adv-heading192_5204ac-d2\"]{text-align:center;font-size:40px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2[data-kb-block=\"kb-adv-heading192_5204ac-d2\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2[data-kb-block=\"kb-adv-heading192_5204ac-d2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2, .wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2[data-kb-block=\"kb-adv-heading192_5204ac-d2\"]{font-size:34px;}}<\/style>\n<h3 class=\"kt-adv-heading192_5204ac-d2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_5204ac-d2\">Neem contact op voor een vrijblijvend consult<\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns192_d85f5b-5a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns192_d85f5b-5a .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns192_d85f5b-5a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button{color:#ffffff;font-size:18px;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px;}.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:focus{color:var(--global-palette1, #3182CE);background:#ffffff;border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn192_f7c656-bb kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Boek vrijblijven consult<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ONDERZOEKSOPLOSSINGEN Markt Segmentatie Jij hebt een uitdaging, wij hebben de oplossing Services die jou helpen slagen MARKTSEGMENTATIE&nbsp;Een cluster- of marktsegmentatieonderzoek is een systematisch proces waarbij een bredere doelmarkt wordt verdeeld in afzonderlijke en homogene segmenten op basis van gedeelde kenmerken, voorkeuren, gedrag of demografische gegevens. Het primaire doel van deze studie is het identificeren en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-192","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markt segmentatie - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"ONDERZOEKSOPLOSSINGEN Markt Segmentatie Jij hebt een uitdaging, wij hebben de oplossing Services die jou helpen slagen MARKTSEGMENTATIE&nbsp;Een cluster-\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ir-insights.com\/index.php\/markt-segmentatie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markt segmentatie - 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