{"id":192,"date":"2023-11-30T11:08:10","date_gmt":"2023-11-30T10:08:10","guid":{"rendered":"https:\/\/ir-insights.nl\/wordpress\/?page_id=192"},"modified":"2026-08-06T10:46:51","modified_gmt":"2026-08-06T09:46:51","slug":"markt-segmentatie","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/markt-segmentatie\/","title":{"rendered":"Markt segmentatie"},"content":{"rendered":"<style>.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_95fb1e-d8 > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id192_95fb1e-d8 ,.kb-row-layout-id192_95fb1e-d8 h1,.kb-row-layout-id192_95fb1e-d8 h2,.kb-row-layout-id192_95fb1e-d8 h3,.kb-row-layout-id192_95fb1e-d8 h4,.kb-row-layout-id192_95fb1e-d8 h5,.kb-row-layout-id192_95fb1e-d8 h6{color:#ffffff;}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id192_95fb1e-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id192_95fb1e-d8 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_95fb1e-d8 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_bd0993-57 > .kt-inside-inner-col,.kadence-column192_bd0993-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_bd0993-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_bd0993-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_bd0993-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_bd0993-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_bd0993-57{position:relative;}@media all and (max-width: 1024px){.kadence-column192_bd0993-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_bd0993-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_bd0993-57 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_033e7c-bb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id192_033e7c-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_033e7c-bb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_4221f1-93 > .kt-inside-inner-col,.kadence-column192_4221f1-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_4221f1-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_4221f1-93 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_4221f1-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_4221f1-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_4221f1-93{position:relative;}@media all and (max-width: 1024px){.kadence-column192_4221f1-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_4221f1-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_4221f1-93 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b, .wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b[data-kb-block=\"kb-adv-heading192_a69cbf-2b\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b[data-kb-block=\"kb-adv-heading192_a69cbf-2b\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b[data-kb-block=\"kb-adv-heading192_a69cbf-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b, .wp-block-kadence-advancedheading.kt-adv-heading192_a69cbf-2b[data-kb-block=\"kb-adv-heading192_a69cbf-2b\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading192_a69cbf-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_a69cbf-2b\">ONDERZOEKSOPLOSSINGEN<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4, .wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4[data-kb-block=\"kb-adv-heading192_28f7e1-d4\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4[data-kb-block=\"kb-adv-heading192_28f7e1-d4\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4[data-kb-block=\"kb-adv-heading192_28f7e1-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4, .wp-block-kadence-advancedheading.kt-adv-heading192_28f7e1-d4[data-kb-block=\"kb-adv-heading192_28f7e1-d4\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading192_28f7e1-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_28f7e1-d4\"><strong>Markt Segmentatie<\/strong><\/h3>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id192_8628e6-f7 > 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kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col,.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_0fbc5e-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_0fbc5e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_0fbc5e-c0 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id192_3e408f-20{margin-bottom:50px;}.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_3e408f-20 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id192_3e408f-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_3e408f-20 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_5c00a6-7e > .kt-inside-inner-col,.kadence-column192_5c00a6-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_5c00a6-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_5c00a6-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_5c00a6-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_5c00a6-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_5c00a6-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column192_5c00a6-7e > 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mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d[data-kb-block=\"kb-adv-heading192_9cf446-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d, .wp-block-kadence-advancedheading.kt-adv-heading192_9cf446-0d[data-kb-block=\"kb-adv-heading192_9cf446-0d\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading192_9cf446-0d wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading192_9cf446-0d\">MARKTSEGMENTATIE<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb, .wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb[data-kb-block=\"kb-adv-heading192_919fc1-eb\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb[data-kb-block=\"kb-adv-heading192_919fc1-eb\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb[data-kb-block=\"kb-adv-heading192_919fc1-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb, .wp-block-kadence-advancedheading.kt-adv-heading192_919fc1-eb[data-kb-block=\"kb-adv-heading192_919fc1-eb\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading192_919fc1-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_919fc1-eb\">Een algoritme vindt altijd segmenten. De vraag is of ze bestaan.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50, .wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50[data-kb-block=\"kb-adv-heading192_11e6c1-50\"]{text-align:left;font-size:18px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50[data-kb-block=\"kb-adv-heading192_11e6c1-50\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_11e6c1-50[data-kb-block=\"kb-adv-heading192_11e6c1-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading192_11e6c1-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_11e6c1-50\"><strong>MARKTSEGMENTATIE<\/strong>&nbsp;Voer uw data in een clustermodel en u krijgt segmenten terug \u2014 altijd, ook uit ruis. Ze zien er statistisch overtuigend uit en u kunt ze aan uw directie presenteren. Tot blijkt dat u ze niet kunt terugvinden in uw klantenbestand, er geen media op kunt inkopen en uw propositie er niet op kunt aanpassen.<br>Bruikbare segmentatie is geen kwestie van het juiste algoritme. Het is een kwestie van oordeel.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wie uw segmentatie ontwerpt<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>dr. Naomi Mu\u00f1oz Vilches<\/strong> promoveerde in consumentenonderzoek aan Wageningen University &amp; Research en is bij IR-Insights verantwoordelijk voor segmentatiestudies. Zij bepaalt welke variabelen erin gaan, kiest de methode, en beoordeelt of de segmenten die eruit komen ook echt bestaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat laatste is het werk. Een algoritme draaien kan iedereen; weten wanneer het resultaat onzin is, niet. Bij ons doet die beoordeling een gepromoveerd onderzoeker \u2014 geen junior, geen platform dat een knop aanbiedt.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns192_6ec8bf-8b{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns192_6ec8bf-8b .kt-button{font-weight:normal;font-style:normal;}.kt-btns192_6ec8bf-8b .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns192_6ec8bf-8b .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns192_6ec8bf-8b .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns192_6ec8bf-8b .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns192_6ec8bf-8b .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns192_6ec8bf-8b .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns192_6ec8bf-8b .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns192_6ec8bf-8b\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn192_9c2ff0-66.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn192_9c2ff0-66.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 60px 5px rgba(0, 0, 0, 0.2);}<\/style><span class=\"kb-button kt-button button kb-btn192_9c2ff0-66 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Leg uw segmentatievraag voor aan Naomi\u00a0<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Waar segmentatie misgaat \u2014 en waar het werk zit<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vier keuzes bepalen of uw segmentatie bruikbaar wordt. Geen ervan maakt het algoritme voor u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Welke variabelen erin gaan<\/strong>&nbsp;\u2014 Segmenteert u op leeftijd en inkomen, of op houding, gedrag en behoefte? Demografie is makkelijk te meten maar voorspelt gedrag vaak slecht. De keuze bepaalt de hele uitkomst \u2014 en ze is inhoudelijk, niet statistisch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hoeveel segmenten echt bestaan<\/strong>&nbsp;\u2014 Een model geeft u net zoveel segmenten als u vraagt. De vraag is hoeveel er werkelijk in de data zitten, en waar verfijning overgaat in ruis. Daar bestaat geen knop voor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Of de segmenten activeerbaar zijn<\/strong>&nbsp;\u2014 Een segment dat u niet kunt herkennen, bereiken of bedienen, is een academische oefening. Wij toetsen elk segment op bruikbaarheid: kunt u er maandag iets mee?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Of ze standhouden<\/strong>&nbsp;\u2014 Segmenten die alleen in deze steekproef bestaan, zijn geen segmenten. We controleren of ze stabiel en repliceerbaar zijn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wij beheersen de technieken \u2014 k-means, hi\u00ebrarchische clustering, latente klassen. Maar de techniek is het gereedschap. Weten welke erbij past, en wanneer het resultaat niet deugt, is het werk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>U ziet hoe de segmenten tot stand kwamen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Een segmentatie is pas bruikbaar als u snapt waar\u00f3m iemand in segment 3 valt en niet in segment 2. Daarom krijgt u niet alleen de segmenten, maar de weg ernaartoe: welke variabelen zijn gebruikt, welke methode, en hoe stabiel het resultaat is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Waar we normen of drempels hanteren, ziet u hun herkomst \u2014&nbsp;<strong><code>Literatuur<\/code>,&nbsp;<code>Industriestandaard<\/code>,&nbsp;<code>Werkdrempel<\/code>&nbsp;of&nbsp;<code>Eigen benchmark<\/code><\/strong>. Ook als het antwoord &#8220;werkaanname&#8221; is. Want een segment dat u niet kunt uitleggen, kunt u ook niet verdedigen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wat u krijgt<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Een set segmenten die bruikbaar zijn getoetst \u2014 herkenbaar, bereikbaar, stabiel.<\/li>\n\n\n\n<li>Een helder profiel per segment: wie ze zijn, wat ze willen, hoe u ze herkent.<\/li>\n\n\n\n<li>Een activatie-advies: welk segment prioriteit verdient, en waarom.<\/li>\n\n\n\n<li>Waar mogelijk een indeelregel waarmee u nieuwe klanten zelf aan een segment koppelt.<\/li>\n\n\n\n<li>Een oordeel, geen tabellenboek. Wat wij zouden doen, en waarom.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Zullen we kijken of uw data zich laat segmenteren?<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns192_4803ff-fd{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns192_4803ff-fd .kt-button{font-weight:normal;font-style:normal;}.kt-btns192_4803ff-fd .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns192_4803ff-fd .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns192_4803ff-fd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns192_4803ff-fd .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns192_4803ff-fd .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns192_4803ff-fd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns192_4803ff-fd .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns192_4803ff-fd\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn192_fd869b-24.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn192_fd869b-24.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 60px 5px rgba(0, 0, 0, 0.2);}<\/style><span class=\"kb-button kt-button button kb-btn192_fd869b-24 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Leg uw segmentatievraag voor aan Naomi\u00a0<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92, .wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92[data-kb-block=\"kb-adv-heading192_2e07fd-92\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92[data-kb-block=\"kb-adv-heading192_2e07fd-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_2e07fd-92 img.kb-inline-image, 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_03929b-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_03929b-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_03929b-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_03929b-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column192_03929b-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_03929b-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_03929b-7d inner-column-2\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column192_0341b7-b8 > .kt-inside-inner-col,.kadence-column192_0341b7-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_0341b7-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_0341b7-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_0341b7-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_0341b7-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_0341b7-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column192_0341b7-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_0341b7-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_0341b7-b8 inner-column-3\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column192_f6b762-18 > .kt-inside-inner-col,.kadence-column192_f6b762-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_f6b762-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_f6b762-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_f6b762-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_f6b762-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_f6b762-18{position:relative;}@media all and (max-width: 1024px){.kadence-column192_f6b762-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_f6b762-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_f6b762-18\"><div class=\"kt-inside-inner-col\"><style>.kadence-column192_f1d285-16 > .kt-inside-inner-col{display:flex;}.kadence-column192_f1d285-16{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column192_f1d285-16{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column192_f1d285-16 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column192_f1d285-16 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column192_f1d285-16 > .kt-inside-inner-col,.kadence-column192_f1d285-16 > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column192_f1d285-16 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_f1d285-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column192_f1d285-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column192_f1d285-16{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column192_f1d285-16:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column192_f1d285-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_f1d285-16{text-align:center;}.kadence-column192_f1d285-16{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column192_f1d285-16{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column192_f1d285-16 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column192_f1d285-16{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_f1d285-16 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column192_f1d285-16{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column192_f1d285-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column192_f1d285-16{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_f1d285-16 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"1873\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2026\/07\/Naomi_2.jpg\" alt=\"\" class=\"wp-image-2386\" style=\"width:130px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-12fed49c wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px\">dr. Naomi Mu\u00f1oz Vilches<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">Lead Researcher<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons192_c66ba6-e6 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons192_c66ba6-e6{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons192_c66ba6-e6 alignnone\"><style>.kt-svg-item-192_49b1cc-b1 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-192_49b1cc-b1 .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-192_49b1cc-b1:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-192_49b1cc-b1\"><a href=\"mailto:naomi.munozvilches@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-192_30a959-f6 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-192_30a959-f6 .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-192_30a959-f6:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-192_30a959-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/div>\n\n\n<style>.kt-svg-item-192_3d9cf6-36 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-192_3d9cf6-36 .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-192_3d9cf6-36:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-192_3d9cf6-36\"><a href=\"https:\/\/www.linkedin.com\/in\/naomuvi\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id192_8ed43e-fe{margin-bottom:-1.5em;}.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:160px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_8ed43e-fe > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id192_8ed43e-fe > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id192_8ed43e-fe .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_8ed43e-fe alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_770d1d-ae > .kt-inside-inner-col,.kadence-column192_770d1d-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_770d1d-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_770d1d-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_770d1d-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_770d1d-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_770d1d-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column192_770d1d-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_770d1d-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_770d1d-ae inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52, .wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52[data-kb-block=\"kb-adv-heading192_5aee5c-52\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52[data-kb-block=\"kb-adv-heading192_5aee5c-52\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52[data-kb-block=\"kb-adv-heading192_5aee5c-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52, .wp-block-kadence-advancedheading.kt-adv-heading192_5aee5c-52[data-kb-block=\"kb-adv-heading192_5aee5c-52\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading192_5aee5c-52 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading192_5aee5c-52\">WE HAVE Answers<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04, .wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04[data-kb-block=\"kb-adv-heading192_10fb4a-04\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04[data-kb-block=\"kb-adv-heading192_10fb4a-04\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04[data-kb-block=\"kb-adv-heading192_10fb4a-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04, .wp-block-kadence-advancedheading.kt-adv-heading192_10fb4a-04[data-kb-block=\"kb-adv-heading192_10fb4a-04\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading192_10fb4a-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_10fb4a-04\">Ask Us Anything<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id192_e9017b-77{margin-top:30px;}.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id192_e9017b-77 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id192_e9017b-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_e9017b-77 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column192_cc1bf3-99 > .kt-inside-inner-col,.kadence-column192_cc1bf3-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_cc1bf3-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_cc1bf3-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_cc1bf3-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_cc1bf3-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_cc1bf3-99{position:relative;}@media all and (max-width: 1024px){.kadence-column192_cc1bf3-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_cc1bf3-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_cc1bf3-99 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id192_9efb5f-dd .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id192_9efb5f-dd .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( 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.kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( 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#EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_9efb5f-dd:not( .kt-accodion-icon-style-basic ):not( 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1024px){.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id192_9efb5f-dd .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id192_9efb5f-dd .kt-accordion-inner-wrap{display:block;}.kt-accordion-id192_9efb5f-dd .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id192_9efb5f-dd .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id192_9efb5f-dd .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_9efb5f-dd .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_9efb5f-dd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id192_9efb5f-dd kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane192_dd6bf5-f9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wat&nbsp;is&nbsp;het&nbsp;doel&nbsp;van een&nbsp;cluster- of&nbsp;segmentatieanalyse?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Het&nbsp;belangrijkste&nbsp;doel&nbsp;is&nbsp;het&nbsp;identificeren&nbsp;van&nbsp;homogene&nbsp;groepen&nbsp;of&nbsp;segmenten binnen&nbsp;een&nbsp;dataset. Dit&nbsp;helpt&nbsp;om&nbsp;de overeenkomsten&nbsp;en verschillen&nbsp;tussen&nbsp;verschillende&nbsp;elementen binnen&nbsp;een&nbsp;set beter&nbsp;te begrijpen, of&nbsp;het&nbsp;nu&nbsp;gaat&nbsp;om&nbsp;klanten, producten&nbsp;of&nbsp;andere&nbsp;soorten&nbsp;informatie, om&nbsp;zo&nbsp;beter&nbsp;ge\u00efnformeerde&nbsp;beslissingen&nbsp;te nemen&nbsp;en strategie\u00ebn&nbsp;of&nbsp;acties&nbsp;te personaliseren.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane192_fee561-f4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Hoeveel segmenten krijg ik<\/strong>?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Zoveel als er werkelijk in uw data bestaan \u2014 niet meer. Een model kan er tien opleveren waar er drie echt zijn. Wij bepalen samen met u wat verdedigbaar is en waar verfijning overgaat in ruis.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane192_c30750-be\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Segmenteren jullie op demografie of op gedrag?<\/strong><\/strong>&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Dat hangt af van uw vraag. Demografie is makkelijk meetbaar maar voorspelt gedrag vaak slecht. Vaak is een combinatie van houding, gebruik en behoefte krachtiger. We kiezen op inhoud, niet uit gewoonte.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane192_31360f-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Werk ik met een ervaren onderzoeker of met een junior?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Met Naomi zelf, gepromoveerd in consumentenonderzoek. Bij ons is er geen junior om naar door te schuiven.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column192_df8d48-62 > .kt-inside-inner-col,.kadence-column192_df8d48-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column192_df8d48-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column192_df8d48-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column192_df8d48-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column192_df8d48-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column192_df8d48-62{position:relative;}@media all and (max-width: 1024px){.kadence-column192_df8d48-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column192_df8d48-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column192_df8d48-62 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id192_69bc55-b7 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id192_69bc55-b7 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);background:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id192_69bc55-b7 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id192_69bc55-b7 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id192_69bc55-b7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id192_69bc55-b7 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}}@media all and (max-width: 1024px){.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id192_69bc55-b7 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id192_69bc55-b7 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id192_69bc55-b7 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id192_69bc55-b7 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id192_69bc55-b7 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id192_69bc55-b7 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id192_69bc55-b7 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id192_69bc55-b7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id192_69bc55-b7 kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane192_9e1273-f4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Kan ik nieuwe klanten zelf aan een segment koppelen?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Waar de methode het toelaat, leveren we een indeelregel of typeringsvraag waarmee u dat zelf doet. Zo blijft de segmentatie leven na oplevering.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane192_28643b-4d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wat&nbsp;is&nbsp;de doorlooptijd&nbsp;van een&nbsp;marktsegmentatie&nbsp;onderzoek?<\/strong>&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Afhankelijk van omvang en methode; doorgaans enkele weken. We zeggen vooraf wat haalbaar is.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane192_fea775-e5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Hoeveel&nbsp;klanten&nbsp;hebben&nbsp;jullie&nbsp;hiermee&nbsp;geholpen?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">We hebben ruime ervaring met klanten en in vele categorie\u00ebn (van Consumentenelektronica, FMCG tot Retail), zowel national als internationaal. Deze ervaring is het fundament voor onze dienstverlening. Je werkt direct met een ervaren team, niet met junior onderzoekers.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:25px;padding-bottom:30px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_f728f9-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id192_f728f9-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id192_f728f9-9d alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id192_5eaf15-9e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id192_5eaf15-9e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id192_5eaf15-9e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:25px;padding-bottom:80px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id192_5eaf15-9e > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id192_5eaf15-9e ,.kb-row-layout-id192_5eaf15-9e 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.wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80[data-kb-block=\"kb-adv-heading192_5c2050-80\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80[data-kb-block=\"kb-adv-heading192_5c2050-80\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80[data-kb-block=\"kb-adv-heading192_5c2050-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80, .wp-block-kadence-advancedheading.kt-adv-heading192_5c2050-80[data-kb-block=\"kb-adv-heading192_5c2050-80\"]{font-size:14px;}}<\/style>\n<h3 class=\"kt-adv-heading192_5c2050-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_5c2050-80\">WACHT NIET LANGER!<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2, .wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2[data-kb-block=\"kb-adv-heading192_5204ac-d2\"]{text-align:center;font-size:40px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2[data-kb-block=\"kb-adv-heading192_5204ac-d2\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2[data-kb-block=\"kb-adv-heading192_5204ac-d2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2, .wp-block-kadence-advancedheading.kt-adv-heading192_5204ac-d2[data-kb-block=\"kb-adv-heading192_5204ac-d2\"]{font-size:34px;}}<\/style>\n<h3 class=\"kt-adv-heading192_5204ac-d2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading192_5204ac-d2\">Neem contact op voor een vrijblijvend consult<\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns192_d85f5b-5a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns192_d85f5b-5a .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns192_d85f5b-5a\"><style>ul.menu .wp-block-kadence-advancedbtn 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.kb-btn192_f7c656-bb.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn192_f7c656-bb.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn192_f7c656-bb kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Boek vrijblijven consult<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ONDERZOEKSOPLOSSINGEN Markt Segmentatie MARKTSEGMENTATIE Een algoritme vindt altijd segmenten. De vraag is of ze bestaan. MARKTSEGMENTATIE&nbsp;Voer uw data in een clustermodel en u krijgt segmenten terug \u2014 altijd, ook uit ruis. Ze zien er statistisch overtuigend uit en u kunt ze aan uw directie presenteren. Tot blijkt dat u ze niet kunt terugvinden in uw&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-192","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markt segmentatie - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"ONDERZOEKSOPLOSSINGEN Markt Segmentatie MARKTSEGMENTATIE Een algoritme vindt altijd segmenten. 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