{"id":194,"date":"2023-11-30T11:08:10","date_gmt":"2023-11-30T10:08:10","guid":{"rendered":"https:\/\/ir-insights.nl\/wordpress\/?page_id=194"},"modified":"2026-07-23T07:52:46","modified_gmt":"2026-07-23T06:52:46","slug":"prijsonderzoek","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/prijsonderzoek\/","title":{"rendered":"Prijsonderzoek"},"content":{"rendered":"<style>.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_f698ba-9c > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id194_f698ba-9c ,.kb-row-layout-id194_f698ba-9c h1,.kb-row-layout-id194_f698ba-9c h2,.kb-row-layout-id194_f698ba-9c h3,.kb-row-layout-id194_f698ba-9c h4,.kb-row-layout-id194_f698ba-9c h5,.kb-row-layout-id194_f698ba-9c h6{color:#ffffff;}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_f698ba-9c alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_a8bb52-b7 > .kt-inside-inner-col,.kadence-column194_a8bb52-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_a8bb52-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_a8bb52-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_a8bb52-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_a8bb52-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_a8bb52-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column194_a8bb52-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_a8bb52-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_a8bb52-b7 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_20ee94-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_20ee94-06 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_e14af3-8d > .kt-inside-inner-col,.kadence-column194_e14af3-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_e14af3-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_e14af3-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_e14af3-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_e14af3-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_e14af3-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column194_e14af3-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_e14af3-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_e14af3-8d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb, .wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb[data-kb-block=\"kb-adv-heading194_2ac778-eb\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb[data-kb-block=\"kb-adv-heading194_2ac778-eb\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb[data-kb-block=\"kb-adv-heading194_2ac778-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb, .wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb[data-kb-block=\"kb-adv-heading194_2ac778-eb\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading194_2ac778-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_2ac778-eb\">Onderzoeks oplossingen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8, .wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8[data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8[data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8[data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8, .wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8[data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading194_b5e7cb-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"><strong>Prijs Onderzoek<\/strong><\/h3>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:39px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_6ce57d-e1 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_6ce57d-e1 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_24169d-d8 > .kt-inside-inner-col,.kadence-column194_24169d-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_24169d-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_24169d-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_24169d-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_24169d-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_24169d-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column194_24169d-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_24169d-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_24169d-d8 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_330f2a-b1{margin-bottom:50px;}.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_330f2a-b1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_330f2a-b1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_aac2a9-fd > .kt-inside-inner-col,.kadence-column194_aac2a9-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_aac2a9-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_aac2a9-fd > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_aac2a9-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_aac2a9-fd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_aac2a9-fd{position:relative;}@media all and (max-width: 1024px){.kadence-column194_aac2a9-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_aac2a9-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_aac2a9-fd inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1, .wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1[data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1[data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1[data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1, .wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1[data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading194_5b9ad8-f1 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"><strong>PRIJSONDERZOEK<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_905731-96, .wp-block-kadence-advancedheading.kt-adv-heading194_905731-96[data-kb-block=\"kb-adv-heading194_905731-96\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_905731-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_905731-96[data-kb-block=\"kb-adv-heading194_905731-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_905731-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_905731-96[data-kb-block=\"kb-adv-heading194_905731-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading194_905731-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_905731-96\"><a href=\"https:\/\/ir-insights.com\/index.php\/prijsonderzoek\/\">De verkeerde methode geeft geen fout antwoord. Ze geeft een plausibel antwoord.<\/a><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44, .wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44[data-kb-block=\"kb-adv-heading194_9d0266-44\"]{text-align:left;font-size:18px;font-weight:normal;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44[data-kb-block=\"kb-adv-heading194_9d0266-44\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44[data-kb-block=\"kb-adv-heading194_9d0266-44\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading194_9d0266-44 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_9d0266-44\"><strong>PRIJS ONDERZOEK<\/strong>&nbsp;Een prijsonderzoek levert altijd een getal op. Het ziet er verdedigbaar uit, u kunt het aan uw directie presenteren, en het kan jarenlang marge kosten \u2014 omdat de gekozen methode een andere vraag beantwoordde dan u stelde.<br>Daarom begint prijsonderzoek bij ons niet met een tool, maar met een onderzoeker.<\/h4>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns194_dda2d2-ac{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns194_dda2d2-ac .kt-button{font-weight:normal;font-style:normal;}.kt-btns194_dda2d2-ac .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns194_dda2d2-ac .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns194_dda2d2-ac .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns194_dda2d2-ac .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns194_dda2d2-ac .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns194_dda2d2-ac .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns194_dda2d2-ac .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns194_dda2d2-ac\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn194_c0fc76-96.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn194_c0fc76-96.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 60px 5px rgba(0, 0, 0, 0.2);}<\/style><a class=\"kb-button kt-button button kb-btn194_c0fc76-96 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Leg uw prijsvraagstuk voor aan Naomi\u00a0<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-194_13a154-a3 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-194_13a154-a3 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette1, #3182CE);width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-194_13a154-a3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_b03c85-36, .wp-block-kadence-advancedheading.kt-adv-heading194_b03c85-36[data-kb-block=\"kb-adv-heading194_b03c85-36\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_b03c85-36 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_b03c85-36[data-kb-block=\"kb-adv-heading194_b03c85-36\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_b03c85-36 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_b03c85-36[data-kb-block=\"kb-adv-heading194_b03c85-36\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading194_b03c85-36 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_b03c85-36\">Wie uw prijsonderzoek ontwerpt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>dr. Naomi Mu\u00f1oz Vilches<\/strong> promoveerde in consumentenonderzoek aan Wageningen University &amp; Research en is bij IR-Insights verantwoordelijk voor prijsonderzoek. Zij ontwerpt uw studie, voert hem uit en bespreekt de uitkomsten met u.<br>Geen accountmanager die de vraag doorgeeft. Geen junior die een standaardvragenlijst kopieert. Bij ons is er niemand om het naar door te schuiven.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_5a0f35-e8, .wp-block-kadence-advancedheading.kt-adv-heading194_5a0f35-e8[data-kb-block=\"kb-adv-heading194_5a0f35-e8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_5a0f35-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_5a0f35-e8[data-kb-block=\"kb-adv-heading194_5a0f35-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_5a0f35-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_5a0f35-e8[data-kb-block=\"kb-adv-heading194_5a0f35-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading194_5a0f35-e8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_5a0f35-e8\">Vier methoden, vier verschillende vragen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prijsmethoden zijn geen smaakkwestie. Elke methode beantwoordt iets anders \u2014 en de kunst is te weten welke bij \u00faw vraagstuk hoort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Van Westendorp<\/strong>&nbsp;\u2014&nbsp;<em>Wat vindt de consument een geloofwaardige prijs?<\/em>&nbsp;Snel en geschikt voor een eerste verkenning van de acceptabele bandbreedte. Meet perceptie, geen keuze: er staat geen concurrent naast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gabor-Granger<\/strong>&nbsp;\u2014&nbsp;<em>Hoeveel mensen haken af bij welke prijs?<\/em>&nbsp;Geeft een prijs-afzetcurve voor \u00e9\u00e9n product. Sterk voor een prijsverhoging op een bestaand artikel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choice-Based Conjoint (CBC)<\/strong>&nbsp;\u2014&nbsp;<em>Wat kiest men \u00e9cht, met de concurrent ernaast?<\/em>&nbsp;De consument kiest tussen realistische alternatieven, zoals in het schap. Levert prijselasticiteit, merkwaarde in euro&#8217;s en simulaties: wat gebeurt er met omzet en aandeel als u naar \u20ac4,99 gaat \u2014 of als uw concurrent dat doet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Schap- en keuze-experimenten<\/strong>&nbsp;\u2014&nbsp;<em>Hoe werkt uw prijs in de werkelijke keuzecontext?<\/em>&nbsp;Met verpakking, schapindeling en promotiedruk erbij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vaak is het antwoord een combinatie. Welke \u2014 dat is de eerste vraag die we samen beantwoorden, nog voordat er een vragenlijst bestaat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2026\/06\/Pricing-Study-Testimonial-ExA.jpg\" alt=\"IR-Insights Pricing Study\" class=\"wp-image-2220\"\/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_364594-e3, .wp-block-kadence-advancedheading.kt-adv-heading194_364594-e3[data-kb-block=\"kb-adv-heading194_364594-e3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_364594-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_364594-e3[data-kb-block=\"kb-adv-heading194_364594-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_364594-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_364594-e3[data-kb-block=\"kb-adv-heading194_364594-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading194_364594-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_364594-e3\">U ziet waar de prijs vandaan komt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een prijsadvies is pas bruikbaar als u het kunt uitleggen. Daarom krijgt u bij ons niet alleen het getal, maar de weg ernaartoe: welke methode is gekozen en waarom, welke aannames in het model zitten, en wat er gebeurt als u die aannames verandert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elk referentiegetal draagt zichtbaar zijn bron \u2014&nbsp;<code>Literatuur<\/code>,&nbsp;<code>Industriestandaard<\/code>,&nbsp;<code>Werkdrempel<\/code>&nbsp;of&nbsp;<code>Eigen benchmark<\/code>. Ook als het antwoord &#8220;werkaanname&#8221; is. Dan zeggen we dat, in plaats van er een wetenschappelijk ogende norm van te maken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want een prijs die u niet kunt verdedigen tegenover uw directie, is geen advies.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_a1e0fc-55, .wp-block-kadence-advancedheading.kt-adv-heading194_a1e0fc-55[data-kb-block=\"kb-adv-heading194_a1e0fc-55\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_a1e0fc-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_a1e0fc-55[data-kb-block=\"kb-adv-heading194_a1e0fc-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_a1e0fc-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_a1e0fc-55[data-kb-block=\"kb-adv-heading194_a1e0fc-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading194_a1e0fc-55 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_a1e0fc-55\">Wat u krijgt<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Een prijs-afzetcurve en, waar de methode het toelaat, een&nbsp;<strong>simulatiemodel<\/strong>: wat gebeurt er met omzet en marge bij elk prijspunt \u2014 ook als de concurrent beweegt.<\/li>\n\n\n\n<li>De optimale prijs voor uw doel: omzet, marge of aandeel. Dat zijn niet dezelfde prijzen.<\/li>\n\n\n\n<li>Verschillen tussen segmenten: wie is prijsgevoelig en wie betaalt voor uw merk.<\/li>\n\n\n\n<li>Een oordeel, geen tabellenboek. Wat wij zouden doen, en waarom.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2026\/06\/Pricing-Study-Testimonial-ExB.jpg\" alt=\"IR-Insights Pricing Study\" class=\"wp-image-2219\"\/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-194_75ce25-19 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-194_75ce25-19 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-194_75ce25-19\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Waarom een prijsonderzoek uitvoeren?<\/strong><\/h3>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_d9ad1f-26{margin-top:30px;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id194_d9ad1f-26 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap > 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"4 14 10 14 10 20\"\/><polyline points=\"20 10 14 10 14 4\"\/><line x1=\"14\" y1=\"10\" x2=\"21\" y2=\"3\"\/><line x1=\"3\" y1=\"21\" x2=\"10\" y2=\"14\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Competitieve positionering<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Prijsonderzoek is van groot belang om te begrijpen waar een product of dienst staat in het concurrentielandschap. Het analyseren van de prijsstrategie\u00ebn van concurrenten biedt inzicht in marktnormen, waardoor bedrijven zichzelf concurrerend kunnen positioneren en er tegelijkertijd voor kunnen zorgen dat hun aanbod wordt gezien als een goede prijs-kwaliteitsverhouding.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_c3d2f9-bb > .kt-inside-inner-col,.kadence-column194_c3d2f9-bb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_c3d2f9-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_c3d2f9-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_c3d2f9-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_c3d2f9-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_c3d2f9-bb{position:relative;}@media all and (max-width: 1024px){.kadence-column194_c3d2f9-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_c3d2f9-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_c3d2f9-bb inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_859d98-15 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_859d98-15 .kt-info-svg-icon-flip, .kt-info-box194_859d98-15 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box194_859d98-15 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box194_859d98-15 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box194_859d98-15 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, 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.kt-blocks-info-box-learnmore,.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_859d98-15\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Maximaliseren winstgevendheid<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Bedrijven streven ernaar de winstgevendheid te maximaliseren en tegelijkertijd concurrerend te blijven. Een prijsonderzoek helpt bij het identificeren van de goede plek waar de prijs aantrekkelijk is voor klanten, maar stelt het bedrijf toch in staat optimale winstmarges te behalen. Dit delicate evenwicht is van cruciaal belang voor de financi\u00eble duurzaamheid op de lange termijn.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_874001-00 > .kt-inside-inner-col,.kadence-column194_874001-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_874001-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_874001-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_874001-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_874001-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_874001-00{position:relative;}@media all and (max-width: 1024px){.kadence-column194_874001-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_874001-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_874001-00 inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_bd81aa-ae .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_bd81aa-ae .kt-info-svg-icon-flip, .kt-info-box194_bd81aa-ae .kt-blocks-info-box-number{font-size:50px;}.kt-info-box194_bd81aa-ae 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.kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_bd81aa-ae\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_zoomIn kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><line x1=\"11\" y1=\"8\" x2=\"11\" y2=\"14\"\/><line x1=\"8\" y1=\"11\" x2=\"14\" y2=\"11\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Consumenten<\/strong><br><strong>perceptie, bereidheid om te betalen<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Begrijpen hoe consumenten de waarde van een product of dienst en hun bereidheid om te betalen waarnemen, staat centraal bij prijsbeslissingen. Prijsonderzoeken maken gebruik van interviews in de specifieke doelgroep om het consumenten-vertrouwen te peilen, zodat de gekozen prijs aansluit bij de waargenomen waarde en voldoet aan de verwachtingen van de klant.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_6fc99e-75{margin-top:30px;}.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id194_6fc99e-75 > 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.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_f83d67-0b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_f83d67-0b .kt-info-svg-icon-flip, .kt-info-box194_f83d67-0b .kt-blocks-info-box-number{font-size:50px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box194_f83d67-0b .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box194_f83d67-0b .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box194_f83d67-0b .kt-blocks-info-box-text{font-size:17px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box194_f83d67-0b .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_f83d67-0b\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Productlevens<\/strong><br><strong>cyclusbeheer<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Gedurende de levenscyclus van een product kan de waargenomen waarde ervan veranderen. Prijsstudies helpen bij het aanpassen aan deze verschuivingen, waardoor bedrijven dynamische prijsstrategie\u00ebn kunnen implementeren die de fase van het product op de markt weerspiegelen. Van nieuwe productlanceringen tot volwassen producten: prijsstudies bieden bruikbare inzichten.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_7f90c9-98 > .kt-inside-inner-col,.kadence-column194_7f90c9-98 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_7f90c9-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_7f90c9-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_7f90c9-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_7f90c9-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_7f90c9-98{position:relative;}@media all and (max-width: 1024px){.kadence-column194_7f90c9-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_7f90c9-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_7f90c9-98 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_f3da96-2e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_f3da96-2e .kt-info-svg-icon-flip, .kt-info-box194_f3da96-2e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box194_f3da96-2e .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box194_f3da96-2e .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box194_f3da96-2e .kt-blocks-info-box-text{font-size:17px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box194_f3da96-2e .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_f3da96-2e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_users kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Marktsegmentatie<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Verschillende klantsegmenten kunnen verschillende percepties van waarde en verschillende prijsgevoeligheden hebben. Prijsstudies stellen bedrijven in staat deze segmenten te identificeren en te begrijpen, waardoor gerichte prijsstrategie\u00ebn mogelijk zijn die tegemoetkomen aan de specifieke behoeften en verwachtingen van verschillende klantgroepen.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_9eaabb-ab > .kt-inside-inner-col,.kadence-column194_9eaabb-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_9eaabb-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_9eaabb-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_9eaabb-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_9eaabb-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_9eaabb-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column194_9eaabb-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_9eaabb-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_9eaabb-ab inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_bbf75f-59 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_bbf75f-59 .kt-info-svg-icon-flip, .kt-info-box194_bbf75f-59 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box194_bbf75f-59 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box194_bbf75f-59 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box194_bbf75f-59 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_bbf75f-59 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_bbf75f-59\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_university kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M496 128v16a8 8 0 0 1-8 8h-24v12c0 6.627-5.373 12-12 12H60c-6.627 0-12-5.373-12-12v-12H24a8 8 0 0 1-8-8v-16a8 8 0 0 1 4.941-7.392l232-88a7.996 7.996 0 0 1 6.118 0l232 88A8 8 0 0 1 496 128zm-24 304H40c-13.255 0-24 10.745-24 24v16a8 8 0 0 0 8 8h464a8 8 0 0 0 8-8v-16c0-13.255-10.745-24-24-24zM96 192v192H60c-6.627 0-12 5.373-12 12v20h416v-20c0-6.627-5.373-12-12-12h-36V192h-64v192h-64V192h-64v192h-64V192H96z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Wetenschappelijk gevalideerde onderzoeksmethoden<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Wij zetten wetenschappelijk gevalideerde onderzoeksmethoden, zoals Choice-Based Conjoint (CBC), van Westendorp e.a. in om in consument-experimenten o.a. prijsperceptie, schapgedrag en merkvoorkeur te identificeren. Middels prijspunt-simulatie kunnen we vervolgens adviseren op prijs- en omzet-\/winstmaximalisatie.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>LEG UW PRIJSVRAAGSTUK VOOR \u2014 VRIJBLIJVEND<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38, .wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38[data-kb-block=\"kb-adv-heading194_a12b6c-38\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38[data-kb-block=\"kb-adv-heading194_a12b6c-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38[data-kb-block=\"kb-adv-heading194_a12b6c-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading194_a12b6c-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_a12b6c-38\">Twijfelt u welke methode past, of wat er haalbaar is binnen uw budget? Leg het vrijblijvend voor. U spreekt meteen de onderzoeker die het zou ontwerpen:<br><strong>dr. Naomi Mu\u00f1oz Vilches<\/strong>&nbsp;\u00b7 Co-Founder &amp; Lead researcher<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>dr. Naomi Mu\u00f1oz Vilches<\/strong>, dr in consumentenonderzoek aan Wageningen University &amp; Research, onze IR-Insights specialist voor <\/em>Prijsonderzoek.<\/p>\n\n\n<style>.kadence-column194_111bf9-d7 > .kt-inside-inner-col,.kadence-column194_111bf9-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_111bf9-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_111bf9-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_111bf9-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_111bf9-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_111bf9-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column194_111bf9-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_111bf9-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_111bf9-d7\"><div class=\"kt-inside-inner-col\"><style>.kadence-column194_dce303-e2 > .kt-inside-inner-col{display:flex;}.kadence-column194_dce303-e2{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column194_dce303-e2{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column194_dce303-e2 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column194_dce303-e2 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column194_dce303-e2 > .kt-inside-inner-col,.kadence-column194_dce303-e2 > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column194_dce303-e2 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_dce303-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column194_dce303-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column194_dce303-e2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column194_dce303-e2:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column194_dce303-e2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_dce303-e2{text-align:center;}.kadence-column194_dce303-e2{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column194_dce303-e2{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column194_dce303-e2 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column194_dce303-e2{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_dce303-e2 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column194_dce303-e2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column194_dce303-e2{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_dce303-e2 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"1873\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2026\/07\/Naomi_2.jpg\" alt=\"\" class=\"wp-image-2386\" style=\"width:130px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-12fed49c wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px\">dr. Naomi Mu\u00f1oz Vilches<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">Lead Researcher<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons194_a969d1-d0 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons194_a969d1-d0{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons194_a969d1-d0 alignnone\"><style>.kt-svg-item-194_a43aae-94 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-194_a43aae-94 .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-194_a43aae-94:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-194_a43aae-94\"><a href=\"mailto:naomi.munozvilches@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-194_d5b301-31 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-194_d5b301-31 .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-194_d5b301-31:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-194_d5b301-31\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/div>\n\n\n<style>.kt-svg-item-194_717001-36 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-194_717001-36 .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-194_717001-36:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-194_717001-36\"><a href=\"https:\/\/www.linkedin.com\/in\/naomuvi\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_44650e-4f{margin-bottom:-1.5em;}.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:100px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_44650e-4f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id194_44650e-4f .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id194_44650e-4f .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id194_44650e-4f .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_44650e-4f alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_4febb8-03 > .kt-inside-inner-col,.kadence-column194_4febb8-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_4febb8-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_4febb8-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_4febb8-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_4febb8-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_4febb8-03{position:relative;}@media all and (max-width: 1024px){.kadence-column194_4febb8-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_4febb8-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_4febb8-03 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8, .wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8[data-kb-block=\"kb-adv-heading194_2cf7e8-c8\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8[data-kb-block=\"kb-adv-heading194_2cf7e8-c8\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8[data-kb-block=\"kb-adv-heading194_2cf7e8-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8, .wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8[data-kb-block=\"kb-adv-heading194_2cf7e8-c8\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading194_2cf7e8-c8 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading194_2cf7e8-c8\">WE HAVE Answers<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c, .wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c[data-kb-block=\"kb-adv-heading194_ea43a6-8c\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c[data-kb-block=\"kb-adv-heading194_ea43a6-8c\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c[data-kb-block=\"kb-adv-heading194_ea43a6-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c, .wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c[data-kb-block=\"kb-adv-heading194_ea43a6-8c\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading194_ea43a6-8c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_ea43a6-8c\">Veelgestelde vragen<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_72d1c7-52{margin-top:30px;}.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id194_72d1c7-52 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_72d1c7-52 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_8ed1bc-32 > .kt-inside-inner-col,.kadence-column194_8ed1bc-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_8ed1bc-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_8ed1bc-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_8ed1bc-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_8ed1bc-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_8ed1bc-32{position:relative;}@media all and (max-width: 1024px){.kadence-column194_8ed1bc-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_8ed1bc-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_8ed1bc-32 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id194_b3462f-fe .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id194_b3462f-fe .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id194_b3462f-fe .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id194_b3462f-fe .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id194_b3462f-fe .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id194_b3462f-fe .kt-accordion-inner-wrap{display:block;}.kt-accordion-id194_b3462f-fe .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id194_b3462f-fe .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_b3462f-fe .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id194_b3462f-fe kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane194_bfa71b-b5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Welke methode past bij mijn vraag?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Dat hangt af van wat u wilt weten. Wilt u een acceptabele bandbreedte verkennen, of weten wat mensen kiezen m\u00e9t de concurrent ernaast? Leg uw situatie voor, dan adviseren we welke aanpak past \u2014 en welke overbodig zou zijn.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane194_a1a3a6-9d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Kan ik prijsscenario&#8217;s doorrekenen?<\/strong><\/strong>&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Ja. Bij keuze-gebaseerde methoden bouwen we een simulatiemodel waarin u prijspunten kunt vari\u00ebren en direct ziet wat dat doet met aandeel, omzet en marge.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane194_8aebe6-c3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Hoe lang duurt het?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Afhankelijk van omvang en methode; doorgaans enkele weken. We zeggen vooraf wat haalbaar is, niet achteraf.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_b962a2-f5 > .kt-inside-inner-col,.kadence-column194_b962a2-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_b962a2-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_b962a2-f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_b962a2-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_b962a2-f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_b962a2-f5{position:relative;}@media all and (max-width: 1024px){.kadence-column194_b962a2-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_b962a2-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_b962a2-f5 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id194_76a3b4-fa .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id194_76a3b4-fa .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);background:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id194_76a3b4-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id194_76a3b4-fa .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}}@media all and (max-width: 1024px){.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id194_76a3b4-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id194_76a3b4-fa .kt-accordion-inner-wrap{display:block;}.kt-accordion-id194_76a3b4-fa .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id194_76a3b4-fa .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_76a3b4-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id194_76a3b4-fa kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane194_409b07-05\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Werk ik met een ervaren onderzoeker of met een junior?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Met Naomi zelf, gepromoveerd in consumentenonderzoek. Bij ons is er geen junior om naar door te schuiven.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane194_037423-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wat als mijn categorie afwijkt?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Dan wordt het ontwerp aangepast. Prijsonderzoek in zelfzorggeneesmiddelen werkt anders dan in finance of FMCG \u2014 het schap, de merktrouw en de rol van het huismerk verschillen. Die context zit in het ontwerp, niet in een sjabloon.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:25px;padding-bottom:30px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_e8643f-c7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div 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> .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_9eade7-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_9eade7-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_9eade7-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_9eade7-36{position:relative;}@media all and (max-width: 1024px){.kadence-column194_9eade7-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_9eade7-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_9eade7-36 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading194_e7243d-c7, 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0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Onderzoeks oplossingen Prijs Onderzoek PRIJSONDERZOEK De verkeerde methode geeft geen fout antwoord. Ze geeft een plausibel antwoord. PRIJS ONDERZOEK&nbsp;Een prijsonderzoek levert altijd een getal op. Het ziet er verdedigbaar uit, u kunt het aan uw directie presenteren, en het kan jarenlang marge kosten \u2014 omdat de gekozen methode een andere vraag beantwoordde dan u stelde.Daarom&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-194","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prijsonderzoek - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"Onderzoeks oplossingen Prijs Onderzoek PRIJSONDERZOEK De verkeerde methode geeft geen fout antwoord. 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