{"id":194,"date":"2023-11-30T11:08:10","date_gmt":"2023-11-30T10:08:10","guid":{"rendered":"https:\/\/ir-insights.nl\/wordpress\/?page_id=194"},"modified":"2023-12-28T11:17:52","modified_gmt":"2023-12-28T10:17:52","slug":"prijsonderzoek","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/prijsonderzoek\/","title":{"rendered":"Prijsonderzoek"},"content":{"rendered":"<style>.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_f698ba-9c > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id194_f698ba-9c ,.kb-row-layout-id194_f698ba-9c h1,.kb-row-layout-id194_f698ba-9c h2,.kb-row-layout-id194_f698ba-9c h3,.kb-row-layout-id194_f698ba-9c h4,.kb-row-layout-id194_f698ba-9c h5,.kb-row-layout-id194_f698ba-9c h6{color:#ffffff;}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id194_f698ba-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id194_f698ba-9c .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_f698ba-9c alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_a8bb52-b7 > .kt-inside-inner-col,.kadence-column194_a8bb52-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_a8bb52-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_a8bb52-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_a8bb52-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_a8bb52-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_a8bb52-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column194_a8bb52-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_a8bb52-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_a8bb52-b7 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_20ee94-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id194_20ee94-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_20ee94-06 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_e14af3-8d > .kt-inside-inner-col,.kadence-column194_e14af3-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_e14af3-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_e14af3-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_e14af3-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_e14af3-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_e14af3-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column194_e14af3-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_e14af3-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_e14af3-8d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb, .wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb[data-kb-block=\"kb-adv-heading194_2ac778-eb\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb[data-kb-block=\"kb-adv-heading194_2ac778-eb\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb[data-kb-block=\"kb-adv-heading194_2ac778-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb, .wp-block-kadence-advancedheading.kt-adv-heading194_2ac778-eb[data-kb-block=\"kb-adv-heading194_2ac778-eb\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading194_2ac778-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_2ac778-eb\">Onderzoeks oplossingen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8, .wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8[data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8[data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8[data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8, .wp-block-kadence-advancedheading.kt-adv-heading194_b5e7cb-c8[data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading194_b5e7cb-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_b5e7cb-c8\"><strong>Prijs Onderzoek<\/strong><\/h3>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_6ce57d-e1 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id194_6ce57d-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id194_6ce57d-e1 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_6ce57d-e1 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_24169d-d8 > .kt-inside-inner-col,.kadence-column194_24169d-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_24169d-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_24169d-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_24169d-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_24169d-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_24169d-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column194_24169d-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_24169d-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_24169d-d8 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_330f2a-b1{margin-bottom:50px;}.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_330f2a-b1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id194_330f2a-b1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_330f2a-b1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_aac2a9-fd > .kt-inside-inner-col,.kadence-column194_aac2a9-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_aac2a9-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_aac2a9-fd > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_aac2a9-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_aac2a9-fd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_aac2a9-fd{position:relative;}@media all and (max-width: 1024px){.kadence-column194_aac2a9-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_aac2a9-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_aac2a9-fd inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading194_772cb6-69, .wp-block-kadence-advancedheading.kt-adv-heading194_772cb6-69[data-kb-block=\"kb-adv-heading194_772cb6-69\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading194_772cb6-69 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_772cb6-69[data-kb-block=\"kb-adv-heading194_772cb6-69\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_772cb6-69 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_772cb6-69[data-kb-block=\"kb-adv-heading194_772cb6-69\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_772cb6-69, .wp-block-kadence-advancedheading.kt-adv-heading194_772cb6-69[data-kb-block=\"kb-adv-heading194_772cb6-69\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading194_772cb6-69 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading194_772cb6-69\">Jij hebt een uitdaging, wij hebben de oplossing<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1, .wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1[data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1[data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1[data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1, .wp-block-kadence-advancedheading.kt-adv-heading194_5b9ad8-f1[data-kb-block=\"kb-adv-heading194_5b9ad8-f1\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading194_5b9ad8-f1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_5b9ad8-f1\">Services die jou helpen slagen<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44, .wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44[data-kb-block=\"kb-adv-heading194_9d0266-44\"]{text-align:left;font-size:18px;font-weight:normal;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44[data-kb-block=\"kb-adv-heading194_9d0266-44\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_9d0266-44[data-kb-block=\"kb-adv-heading194_9d0266-44\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading194_9d0266-44 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_9d0266-44\"><strong>PRIJS ONDERZOEK<\/strong>&nbsp;Prijsbepaling is een cruciaal onderdeel van elke bedrijfsstrategie en heeft een diepgaande invloed op de perceptie van de consument en het concurrentievermogen op de markt. Om de juiste prijs voor een product of dienst vast te stellen, wenden bedrijven zich tot prijsstudies in marktonderzoek. Welke zijn de dwingende redenen achter het uitvoeren van prijsonderzoeken en de methodologie\u00ebn die betrokken zijn bij het ontcijferen van de optimale prijsstrategie voor duurzaam succes.<\/h4>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Waarom een prijsonderzoek uitvoeren?<\/strong><\/h3>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_d9ad1f-26{margin-top:30px;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id194_d9ad1f-26 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id194_d9ad1f-26 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_d9ad1f-26 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_496783-48 > .kt-inside-inner-col,.kadence-column194_496783-48 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_496783-48 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_496783-48 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_496783-48 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_496783-48 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_496783-48{position:relative;}@media all and (max-width: 1024px){.kadence-column194_496783-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_496783-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_496783-48 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box194_8bcd19-da .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_8bcd19-da .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_8bcd19-da .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_8bcd19-da .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_8bcd19-da .kt-info-svg-icon-flip, .kt-info-box194_8bcd19-da .kt-blocks-info-box-number{font-size:50px;}.kt-info-box194_8bcd19-da .kt-blocks-info-box-media{color:var(--global-palette1, 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0.1);}@media all and (max-width: 1024px){.kt-info-box194_8bcd19-da .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_8bcd19-da .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_8bcd19-da .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_8bcd19-da .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_8bcd19-da\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minimize2 kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"4 14 10 14 10 20\"\/><polyline points=\"20 10 14 10 14 4\"\/><line x1=\"14\" y1=\"10\" x2=\"21\" y2=\"3\"\/><line x1=\"3\" y1=\"21\" x2=\"10\" y2=\"14\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Competitieve positionering<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Prijsonderzoek is van groot belang om te begrijpen waar een product of dienst staat in het concurrentielandschap. Het analyseren van de prijsstrategie\u00ebn van concurrenten biedt inzicht in marktnormen, waardoor bedrijven zichzelf concurrerend kunnen positioneren en er tegelijkertijd voor kunnen zorgen dat hun aanbod wordt gezien als een goede prijs-kwaliteitsverhouding.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_c3d2f9-bb > .kt-inside-inner-col,.kadence-column194_c3d2f9-bb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_c3d2f9-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_c3d2f9-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_c3d2f9-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_c3d2f9-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_c3d2f9-bb{position:relative;}@media all and (max-width: 1024px){.kadence-column194_c3d2f9-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_c3d2f9-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_c3d2f9-bb inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_859d98-15 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_859d98-15 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.kt-blocks-info-box-learnmore,.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_859d98-15 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_859d98-15\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Maximaliseren winstgevendheid<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Bedrijven streven ernaar de winstgevendheid te maximaliseren en tegelijkertijd concurrerend te blijven. Een prijsonderzoek helpt bij het identificeren van de goede plek waar de prijs aantrekkelijk is voor klanten, maar stelt het bedrijf toch in staat optimale winstmarges te behalen. Dit delicate evenwicht is van cruciaal belang voor de financi\u00eble duurzaamheid op de lange termijn.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_874001-00 > .kt-inside-inner-col,.kadence-column194_874001-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_874001-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_874001-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_874001-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_874001-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_874001-00{position:relative;}@media all and (max-width: 1024px){.kadence-column194_874001-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_874001-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_874001-00 inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_bd81aa-ae .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_bd81aa-ae .kt-info-svg-icon-flip, .kt-info-box194_bd81aa-ae .kt-blocks-info-box-number{font-size:50px;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box194_bd81aa-ae .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box194_bd81aa-ae .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box194_bd81aa-ae .kt-blocks-info-box-text{font-size:17px;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_bd81aa-ae .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_bd81aa-ae\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_zoomIn kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><line x1=\"11\" y1=\"8\" x2=\"11\" y2=\"14\"\/><line x1=\"8\" y1=\"11\" x2=\"14\" y2=\"11\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Consumenten<\/strong><br\/><strong>perceptie, bereidheid om te betalen<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Begrijpen hoe consumenten de waarde van een product of dienst en hun bereidheid om te betalen waarnemen, staat centraal bij prijsbeslissingen. Prijsonderzoeken maken gebruik van enqu\u00eates, focusgroepen en interviews om het consumenten-vertrouwen te peilen, zodat de gekozen prijs aansluit bij de waargenomen waarde en voldoet aan de verwachtingen van de klant.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_6fc99e-75{margin-top:30px;}.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id194_6fc99e-75 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id194_6fc99e-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_6fc99e-75 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_3a3ba3-f9 > .kt-inside-inner-col,.kadence-column194_3a3ba3-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_3a3ba3-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_3a3ba3-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_3a3ba3-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_3a3ba3-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_3a3ba3-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column194_3a3ba3-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_3a3ba3-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_3a3ba3-f9 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > 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.kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box194_f83d67-0b .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box194_f83d67-0b .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box194_f83d67-0b .kt-blocks-info-box-text{font-size:17px;}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover 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.kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_f83d67-0b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_f83d67-0b\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Productlevens<\/strong><br\/><strong>cyclusbeheer<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Gedurende de levenscyclus van een product kan de waargenomen waarde ervan veranderen. Prijsstudies helpen bij het aanpassen aan deze verschuivingen, waardoor bedrijven dynamische prijsstrategie\u00ebn kunnen implementeren die de fase van het product op de markt weerspiegelen. Van nieuwe productlanceringen tot volwassen producten: prijsstudies bieden bruikbare inzichten.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_7f90c9-98 > .kt-inside-inner-col,.kadence-column194_7f90c9-98 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_7f90c9-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_7f90c9-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_7f90c9-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_7f90c9-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_7f90c9-98{position:relative;}@media all and (max-width: 1024px){.kadence-column194_7f90c9-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_7f90c9-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_7f90c9-98 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box194_f3da96-2e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box194_f3da96-2e .kt-info-svg-icon-flip, .kt-info-box194_f3da96-2e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box194_f3da96-2e 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#3182CE);}.kt-info-box194_f3da96-2e .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box194_f3da96-2e .kt-blocks-info-box-text{font-size:17px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box194_f3da96-2e .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box194_f3da96-2e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box194_f3da96-2e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_users kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Marktsegmentatie<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Verschillende klantsegmenten kunnen verschillende percepties van waarde en verschillende prijsgevoeligheden hebben. Prijsstudies stellen bedrijven in staat deze segmenten te identificeren en te begrijpen, waardoor gerichte prijsstrategie\u00ebn mogelijk zijn die tegemoetkomen aan de specifieke behoeften en verwachtingen van verschillende klantgroepen.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_9eaabb-ab > .kt-inside-inner-col,.kadence-column194_9eaabb-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_9eaabb-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_9eaabb-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_9eaabb-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_9eaabb-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_9eaabb-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column194_9eaabb-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_9eaabb-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_9eaabb-ab inner-column-3\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">CONCLUSIE<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38, .wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38[data-kb-block=\"kb-adv-heading194_a12b6c-38\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38[data-kb-block=\"kb-adv-heading194_a12b6c-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_a12b6c-38[data-kb-block=\"kb-adv-heading194_a12b6c-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading194_a12b6c-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_a12b6c-38\">In de ingewikkelde dans van de marktdynamiek komen prijsstudies naar voren als een cruciaal instrument voor bedrijven die hun weg willen vinden in het delicate evenwicht tussen winstgevendheid en klanttevredenheid. Door het &#8216;waarom&#8217; achter prijsbeslissingen te begrijpen en doordachte methodologie\u00ebn toe te passen, kunnen bedrijven de inzichten ontsluiten die nodig zijn om prijzen vast te stellen die resoneren met consumenten, de winstgevendheid te maximaliseren en een concurrentievoordeel te behouden op de steeds veranderende markt.<\/h3>\n\n\n\n<p><em><strong>dr. Naomi Mu\u00f1oz Vilches<\/strong>, dr in consumentenonderzoek aan Wageningen University &amp; Research, onze IR-Insights specialist voor <\/em>Prijsonderzoek.<\/p>\n\n\n<style>.kadence-column194_111bf9-d7 > .kt-inside-inner-col,.kadence-column194_111bf9-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_111bf9-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_111bf9-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_111bf9-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_111bf9-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_111bf9-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column194_111bf9-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_111bf9-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_111bf9-d7\"><div class=\"kt-inside-inner-col\"><style>.kadence-column194_dce303-e2 > .kt-inside-inner-col{display:flex;}.kadence-column194_dce303-e2{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column194_dce303-e2{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column194_dce303-e2 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column194_dce303-e2 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column194_dce303-e2 > .kt-inside-inner-col,.kadence-column194_dce303-e2 > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column194_dce303-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_dce303-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column194_dce303-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column194_dce303-e2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column194_dce303-e2:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column194_dce303-e2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_dce303-e2{text-align:center;}.kadence-column194_dce303-e2{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column194_dce303-e2{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column194_dce303-e2 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column194_dce303-e2{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_dce303-e2 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column194_dce303-e2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column194_dce303-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column194_dce303-e2{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_dce303-e2 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Naomi_foto.png\" alt=\"\" class=\"wp-image-20\" style=\"width:130px\" srcset=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Naomi_foto.png 200w, https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Naomi_foto-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-65426913 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"font-size:20px\">dr. Naomi Mu\u00f1oz Vilches<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Lead Researcher<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons194_a969d1-d0 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons194_a969d1-d0{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons194_a969d1-d0 alignnone\"><style>.kt-svg-item-194_a43aae-94 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-194_a43aae-94 .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-194_a43aae-94:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-194_a43aae-94\"><a href=\"mailto:naomi.munozvilches@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-194_d5b301-31 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-194_d5b301-31 .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-194_d5b301-31:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-194_d5b301-31\"><a href=\"tel:0056972930863\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-194_717001-36 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-194_717001-36 .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-194_717001-36:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-194_717001-36\"><a href=\"https:\/\/www.linkedin.com\/in\/naomuvi\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_44650e-4f{margin-bottom:-1.5em;}.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:100px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_44650e-4f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id194_44650e-4f .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id194_44650e-4f .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id194_44650e-4f .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id194_44650e-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id194_44650e-4f .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_44650e-4f alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_4febb8-03 > .kt-inside-inner-col,.kadence-column194_4febb8-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_4febb8-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_4febb8-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_4febb8-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_4febb8-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_4febb8-03{position:relative;}@media all and (max-width: 1024px){.kadence-column194_4febb8-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_4febb8-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_4febb8-03 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8, .wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8[data-kb-block=\"kb-adv-heading194_2cf7e8-c8\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8[data-kb-block=\"kb-adv-heading194_2cf7e8-c8\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8[data-kb-block=\"kb-adv-heading194_2cf7e8-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8, .wp-block-kadence-advancedheading.kt-adv-heading194_2cf7e8-c8[data-kb-block=\"kb-adv-heading194_2cf7e8-c8\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading194_2cf7e8-c8 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading194_2cf7e8-c8\">WE HAVE Answers<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c, .wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c[data-kb-block=\"kb-adv-heading194_ea43a6-8c\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c[data-kb-block=\"kb-adv-heading194_ea43a6-8c\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c[data-kb-block=\"kb-adv-heading194_ea43a6-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c, .wp-block-kadence-advancedheading.kt-adv-heading194_ea43a6-8c[data-kb-block=\"kb-adv-heading194_ea43a6-8c\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading194_ea43a6-8c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading194_ea43a6-8c\">Ask Us Anything<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id194_72d1c7-52{margin-top:30px;}.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id194_72d1c7-52 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id194_72d1c7-52 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id194_72d1c7-52 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column194_8ed1bc-32 > .kt-inside-inner-col,.kadence-column194_8ed1bc-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_8ed1bc-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_8ed1bc-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_8ed1bc-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_8ed1bc-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_8ed1bc-32{position:relative;}@media all and (max-width: 1024px){.kadence-column194_8ed1bc-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_8ed1bc-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_8ed1bc-32 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id194_b3462f-fe .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id194_b3462f-fe .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id194_b3462f-fe .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_b3462f-fe:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id194_b3462f-fe .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id194_b3462f-fe .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id194_b3462f-fe .kt-accordion-inner-wrap{display:block;}.kt-accordion-id194_b3462f-fe .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id194_b3462f-fe .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_b3462f-fe .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_b3462f-fe .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_b3462f-fe > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id194_b3462f-fe kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane194_bfa71b-b5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wat\u00a0is\u00a0het\u00a0doel\u00a0van een\u00a0prijsanalyse\u00a0in marktonderzoek?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Deze&nbsp;analyse&nbsp;is&nbsp;gericht&nbsp;op&nbsp;het&nbsp;begrijpen&nbsp;van hoe&nbsp;prijzen&nbsp;de perceptie&nbsp;van consumenten&nbsp;be\u00efnvloeden&nbsp;en hoe&nbsp;deze&nbsp;de concurrentiepositie&nbsp;van een&nbsp;product&nbsp;of&nbsp;dienst&nbsp;in de markt&nbsp;bepalen.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane194_a1a3a6-9d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Hoe\u00a0wordt\u00a0een\u00a0prijsanalyse\u00a0uitgevoerd?<\/strong>\u00a0<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Een&nbsp;prijsanalyse&nbsp;omvat&nbsp;het&nbsp;onderzoeken&nbsp;van prijsstrategie\u00ebn&nbsp;en het&nbsp;identificeren&nbsp;van optimale&nbsp;prijspunten. Dit&nbsp;kan onder&nbsp;andere&nbsp;via&nbsp;vergelijkende&nbsp;analyses, kostenberekeningen&nbsp;en prijselasticiteitstudies.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane194_8aebe6-c3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Is\u00a0het\u00a0ontwerp\u00a0van elke\u00a0prijsanalyse\u00a0hetzelfde?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Net als&nbsp;bij&nbsp;segmentatieanalyses&nbsp;kan het&nbsp;ontwerp&nbsp;van een&nbsp;prijsanalyse&nbsp;vari\u00ebren&nbsp;op&nbsp;basis van de specifieke&nbsp;doelen, datasets&nbsp;en geselecteerde&nbsp;methoden. Factoren&nbsp;zoals&nbsp;te onderzoeken&nbsp;prijsmodellen, evaluatiecriteria&nbsp;en interpretatie&nbsp;van resultaten&nbsp;kunnen&nbsp;verschillen.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane194_d3166d-e9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wat\u00a0is\u00a0de doorlooptijd\u00a0voor\u00a0een\u00a0prijsanalyse\u00a0in marktonderzoek?<\/strong>\u00a0<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>De doorlooptijd&nbsp;van een&nbsp;prijsanalyse&nbsp;varieert&nbsp;afhankelijk&nbsp;van de omvang&nbsp;en het&nbsp;specifieke&nbsp;doel&nbsp;van de analyse. Over&nbsp;het&nbsp;algemeen&nbsp;kan een&nbsp;dergelijk&nbsp;project&nbsp;binnen&nbsp;enkele&nbsp;weken&nbsp;worden&nbsp;afgerond.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column194_b962a2-f5 > .kt-inside-inner-col,.kadence-column194_b962a2-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column194_b962a2-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column194_b962a2-f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column194_b962a2-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column194_b962a2-f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column194_b962a2-f5{position:relative;}@media all and (max-width: 1024px){.kadence-column194_b962a2-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column194_b962a2-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column194_b962a2-f5 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id194_76a3b4-fa .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id194_76a3b4-fa .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);background:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_76a3b4-fa:not( 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) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( 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.kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id194_76a3b4-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id194_76a3b4-fa:not( 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.kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id194_76a3b4-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id194_76a3b4-fa .kt-accordion-inner-wrap{display:block;}.kt-accordion-id194_76a3b4-fa .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id194_76a3b4-fa .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id194_76a3b4-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id194_76a3b4-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id194_76a3b4-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id194_76a3b4-fa kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane194_409b07-05\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Hoeveel\u00a0organisaties\u00a0hebben\u00a0baat\u00a0gehad\u00a0bij\u00a0jullie\u00a0prijsanalyses?<\/strong>\u00a0<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Wij zijn ons onderzoeksbureau recent gestart en bouwen aan onze klantenlijst. We hebben ruime ervaring met klanten in vele categorie\u00ebn (van FMCG tot Finance), zowel national als internationaal. Deze ervaring is het fundament voor onze dienstverlening. Je werkt direct met een ervaren team, niet met junior onderzoekers.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane194_037423-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Is\u00a0jullie\u00a0methode\u00a0voor\u00a0prijsanalyse\u00a0gestandaardiseerd?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Onze&nbsp;aanpak&nbsp;onderscheidt&nbsp;zich&nbsp;door&nbsp;het&nbsp;integreren&nbsp;van context&nbsp;in elk&nbsp;aspect&nbsp;van de prijsanalyse. Hierdoor&nbsp;kunnen&nbsp;we&nbsp;diverse methoden&nbsp;combineren&nbsp;om&nbsp;meerdere&nbsp;aspecten&nbsp;van prijsvorming&nbsp;te onderzoeken&nbsp;en een&nbsp;holistisch&nbsp;perspectief&nbsp;te bieden&nbsp;dat&nbsp;verder&nbsp;gaat&nbsp;dan alleen&nbsp;de prijsstelling.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane194_8658c8-4f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Waarom\u00a0is\u00a0het\u00a0uitvoeren\u00a0van een\u00a0prijsanalyse\u00a0belangrijk?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Een&nbsp;prijsanalyse&nbsp;biedt&nbsp;diepgaand&nbsp;inzicht&nbsp;in hoe&nbsp;(consumenten-)prijzen&nbsp;de winstgevendheid, consumentengedrag&nbsp;en positionering&nbsp;in de markt&nbsp;be\u00efnvloeden. Het&nbsp;helpt&nbsp;bij&nbsp;het&nbsp;vaststellen&nbsp;van optimale&nbsp;prijspunten&nbsp;voor&nbsp;duurzaam&nbsp;succes.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:25px;padding-bottom:30px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id194_e8643f-c7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id194_e8643f-c7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id194_e8643f-c7 > 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Om de juiste prijs voor een product of dienst vast te stellen,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-194","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prijsonderzoek - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"Onderzoeks oplossingen Prijs Onderzoek Jij hebt een uitdaging, wij hebben de oplossing Services die jou helpen slagen PRIJS ONDERZOEK&nbsp;Prijsbepaling\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ir-insights.com\/index.php\/prijsonderzoek\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prijsonderzoek - 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