{"id":2320,"date":"2026-07-20T10:27:54","date_gmt":"2026-07-20T09:27:54","guid":{"rendered":"https:\/\/ir-insights.com\/?page_id=2320"},"modified":"2026-07-21T12:09:49","modified_gmt":"2026-07-21T11:09:49","slug":"commercie-flexibele-brandtracker-platform","status":"publish","type":"page","link":"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/commercie-flexibele-brandtracker-platform\/","title":{"rendered":"Commercie flexibele BrandTracker-platform"},"content":{"rendered":"<style>.kb-row-layout-id2320_9ae90e-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_9ae90e-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_9ae90e-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:150px;padding-right:25px;padding-bottom:150px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_9ae90e-c9 > .kt-row-layout-overlay{opacity:1;background:linear-gradient(130deg, var(--global-palette1) 0%, var(--global-palette2) 100%);}.kb-row-layout-id2320_9ae90e-c9 ,.kb-row-layout-id2320_9ae90e-c9 h1,.kb-row-layout-id2320_9ae90e-c9 h2,.kb-row-layout-id2320_9ae90e-c9 h3,.kb-row-layout-id2320_9ae90e-c9 h4,.kb-row-layout-id2320_9ae90e-c9 h5,.kb-row-layout-id2320_9ae90e-c9 h6{color:#ffffff;}.kb-row-layout-id2320_9ae90e-c9 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2320_9ae90e-c9 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2320_9ae90e-c9 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id2320_9ae90e-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2320_9ae90e-c9 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2320_9ae90e-c9 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2320_9ae90e-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_9ae90e-c9 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2320_9ae90e-c9 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2320_9ae90e-c9 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_5a6d99-a4 > .kt-inside-inner-col,.kadence-column2320_5a6d99-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_5a6d99-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_5a6d99-a4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_5a6d99-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_5a6d99-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_5a6d99-a4{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_5a6d99-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_5a6d99-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_5a6d99-a4 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2320_72efdd-8c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_72efdd-8c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_72efdd-8c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_72efdd-8c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2320_72efdd-8c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2320_72efdd-8c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2320_72efdd-8c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_9d729c-7e > .kt-inside-inner-col,.kadence-column2320_9d729c-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_9d729c-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_9d729c-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_9d729c-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_9d729c-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_9d729c-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_9d729c-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_9d729c-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_9d729c-7e inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2320_cae557-78, .wp-block-kadence-advancedheading.kt-adv-heading2320_cae557-78[data-kb-block=\"kb-adv-heading2320_cae557-78\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:normal;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading2320_cae557-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_cae557-78[data-kb-block=\"kb-adv-heading2320_cae557-78\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_cae557-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_cae557-78[data-kb-block=\"kb-adv-heading2320_cae557-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2320_cae557-78, .wp-block-kadence-advancedheading.kt-adv-heading2320_cae557-78[data-kb-block=\"kb-adv-heading2320_cae557-78\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h3 class=\"kt-adv-heading2320_cae557-78 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_cae557-78\">Onderzoeks oplossingen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2320_3b137e-ae, .wp-block-kadence-advancedheading.kt-adv-heading2320_3b137e-ae[data-kb-block=\"kb-adv-heading2320_3b137e-ae\"]{text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);font-weight:normal;font-style:normal;text-transform:capitalize;}.wp-block-kadence-advancedheading.kt-adv-heading2320_3b137e-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_3b137e-ae[data-kb-block=\"kb-adv-heading2320_3b137e-ae\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_3b137e-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_3b137e-ae[data-kb-block=\"kb-adv-heading2320_3b137e-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2320_3b137e-ae, .wp-block-kadence-advancedheading.kt-adv-heading2320_3b137e-ae[data-kb-block=\"kb-adv-heading2320_3b137e-ae\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h3 class=\"kt-adv-heading2320_3b137e-ae wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_3b137e-ae\"><strong>Brandtracker-Platform<\/strong> <\/h3>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Voor merken in een concurrerende markt<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2320_6d87a0-f8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_6d87a0-f8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_6d87a0-f8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_6d87a0-f8 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2320_6d87a0-f8 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2320_6d87a0-f8 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2320_6d87a0-f8 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id2320_6d87a0-f8 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kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_b7290f-a5 > .kt-inside-inner-col,.kadence-column2320_b7290f-a5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_b7290f-a5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_b7290f-a5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_b7290f-a5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_b7290f-a5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_b7290f-a5{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_b7290f-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_b7290f-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_b7290f-a5 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2320_13c535-e2{margin-bottom:50px;}.kb-row-layout-id2320_13c535-e2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_13c535-e2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_13c535-e2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_13c535-e2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2320_13c535-e2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2320_13c535-e2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2320_13c535-e2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_a95e02-58 > .kt-inside-inner-col,.kadence-column2320_a95e02-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_a95e02-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_a95e02-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_a95e02-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_a95e02-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_a95e02-58{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_a95e02-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_a95e02-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_a95e02-58 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2320_afb1e5-01, .wp-block-kadence-advancedheading.kt-adv-heading2320_afb1e5-01[data-kb-block=\"kb-adv-heading2320_afb1e5-01\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_afb1e5-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_afb1e5-01[data-kb-block=\"kb-adv-heading2320_afb1e5-01\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_afb1e5-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_afb1e5-01[data-kb-block=\"kb-adv-heading2320_afb1e5-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2320_afb1e5-01, .wp-block-kadence-advancedheading.kt-adv-heading2320_afb1e5-01[data-kb-block=\"kb-adv-heading2320_afb1e5-01\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading2320_afb1e5-01 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading2320_afb1e5-01\">U hebt een uitdaging, wij hebben de oplossing<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2320_5d912c-ee, .wp-block-kadence-advancedheading.kt-adv-heading2320_5d912c-ee[data-kb-block=\"kb-adv-heading2320_5d912c-ee\"]{margin-bottom:30px;text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2320_5d912c-ee mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_5d912c-ee[data-kb-block=\"kb-adv-heading2320_5d912c-ee\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_5d912c-ee img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_5d912c-ee[data-kb-block=\"kb-adv-heading2320_5d912c-ee\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2320_5d912c-ee, .wp-block-kadence-advancedheading.kt-adv-heading2320_5d912c-ee[data-kb-block=\"kb-adv-heading2320_5d912c-ee\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading2320_5d912c-ee wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_5d912c-ee\">HET GEREEDSCHAP DAT WE ZELF BOUWDEN<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-18-font-size has-theme-palette-1-color has-theme-palette-7-background-color has-text-color has-background has-link-color wp-elements-ae09247e4ecf9b32170fe32e1bd0fed1\"><strong>BrandTracker-Platform<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Voor merken in een concurrerende markt<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uw merk beweegt continu \u2014 uw inzicht zou dat ook moeten doen. Het BrandTracker Platform volgt bekendheid, overweging, voorkeur en campagnewerking golf na golf, en zet elk cijfer naast de sector en uw concurrenten. Zodat een score meteen een positie wordt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1626\" height=\"1546\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2026\/07\/Comm-DB-Comp.jpg\" alt=\"\" class=\"wp-image-2328\" style=\"border-width:2px;border-radius:39px\"\/><figcaption class=\"wp-element-caption\">BrandTracker Dashboard<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wie het bouwde, leest ook uw cijfers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paul, Ben en Naomi. 50+ jaar aan onderzoeksbureau- en mediabureau-zijde \u2014 reclame-effectiviteit, marketingmixmodellering, mediastrategie en ROI. Zij ontwierpen dit platform, zij duiden uw resultaten, en zij zitten bij u aan tafel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geen accountteam dat de vraag doorgeeft. Geen junior die de analyse overneemt. Met drie co-founders is er eenvoudigweg niemand om naar door te schuiven \u2014 dat is geen belofte, dat is hoe we gebouwd zijn.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2320_706e07-f0{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2320_706e07-f0 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2320_706e07-f0 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2320_706e07-f0 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2320_706e07-f0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2320_706e07-f0 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2320_706e07-f0 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2320_706e07-f0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2320_706e07-f0 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2320_706e07-f0\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2320_6dcd1d-2c.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2320_6dcd1d-2c.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 60px 5px rgba(0, 0, 0, 0.2);}<\/style><a class=\"kb-button kt-button button kb-btn2320_6dcd1d-2c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Vraag een demo aan bij Paul<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-theme-palette-2-color has-alpha-channel-opacity has-theme-palette-2-background-color has-background is-style-default\" style=\"margin-top:0\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Wij meten wat groei voorspelt \u2014 niet wat gewoonte meet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De meeste merktrackers zijn gebouwd op de klassieke funnel: bekendheid \u2192 overweging \u2192 voorkeur \u2192 aankoop. Vertrouwd, en wij leveren hem desgewenst ook. Maar de funnel meet vooral of mensen u&nbsp;<em>kennen<\/em>&nbsp;\u2014 en kennen voorspelt groei minder goed dan lang werd aangenomen. U kunt uw overwegingsscore zien stijgen en t\u00f3ch marktaandeel verliezen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onze commerci\u00eble BrandTracker is daarom gebouwd op het gedachtegoed van het&nbsp;<strong>Ehrenberg-Bass Institute<\/strong>&nbsp;\u2014 het onderzoek achter&nbsp;<em>How Brands Grow<\/em>. De kernvraag is niet &#8220;kent men u?&#8221;, maar:&nbsp;<strong>komt uw merk in gedachten op het moment dat iemand koopt?<\/strong>&nbsp;Merken groeien door in meer koopmomenten als eerste in het hoofd te zitten, niet door een handvol loyale klanten dieper te binden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat is geen academische nuance. Het bepaalt welke knoppen u omzet: waar u zichtbaar moet zijn, welke situaties u nog niet bezit, en waar uw concurrent u aftroeft.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2320_7bf1ad-a5, .wp-block-kadence-advancedheading.kt-adv-heading2320_7bf1ad-a5[data-kb-block=\"kb-adv-heading2320_7bf1ad-a5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2320_7bf1ad-a5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_7bf1ad-a5[data-kb-block=\"kb-adv-heading2320_7bf1ad-a5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_7bf1ad-a5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_7bf1ad-a5[data-kb-block=\"kb-adv-heading2320_7bf1ad-a5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2320_7bf1ad-a5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_7bf1ad-a5\">De methode is niet de knop. De onderzoeker is het verschil.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ehrenberg-Bass-tracking wordt inmiddels ook aangeboden door grote geautomatiseerde platforms, als kant-en-klare module. Maar de waarde zit niet in het aanzetten van de methode \u2014 die zit in de keuzes eromheen. Welke koopmomenten er in \u00faw categorie werkelijk toe doen. Wanneer de klassieke funnel t\u00f3ch het betere antwoord geeft. Wat een verschuiving in mentaal marktaandeel betekent voor wat u maandag doet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die keuzes maakt bij ons een ervaren onderzoeker \u2014 dezelfde die u spreekt. Niet een algoritme dat een sjabloon invult. Wij beheersen beide werelden, de klassieke funnel \u00e9n Ehrenberg-Bass, en kiezen wat bij \u00faw vraag past. Dat is het verschil tussen een methode toepassen en een methode begrijpen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has--font-size\"><strong>Andere vragen, andere KPI&#8217;s, een ander dashboard<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Omdat de methode anders is, meet dit platform andere dingen dan een standaardtracker \u2014 en toont het dashboard andere grafieken. In gewone taal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In hoeveel koopmomenten zit u?<\/strong>&nbsp;<em>(mentale penetratie &amp; netwerkgrootte)<\/em>&nbsp;\u2014 Bij welke situaties, behoeften en gelegenheden denkt men aan \u00faw merk? Hoe meer momenten u bezet, hoe meer u groeit.<\/li>\n\n\n\n<li><strong>Uw aandeel in het hoofd van de koper<\/strong>&nbsp;<em>(mentale marktaandeel)<\/em>&nbsp;\u2014 Uw deel van alle merkassociaties in de categorie. Deze maat hangt in onderzoek sterk samen met werkelijk marktaandeel \u2014 sterker dan klassieke funnelscores.<\/li>\n\n\n\n<li><strong>Welke koopmomenten u bezit, en welke uw concurrent bezit<\/strong>&nbsp;<em>(Category Entry Points)<\/em>&nbsp;\u2014 De situaties die mensen naar uw categorie brengen, in kaart gebracht: waar u sterk staat, en welke ruimte nog vrij ligt.<\/li>\n\n\n\n<li><strong>Herkent men u zonder uw naam te zien?<\/strong>&nbsp;<em>(distinctieve merkassets)<\/em>&nbsp;\u2014 Kleur, logo, geluid, karakter \u2014 de signalen die uw merk oproepen op het schap of in beeld.<\/li>\n\n\n\n<li><strong>Fysieke beschikbaarheid<\/strong>&nbsp;\u2014 Hoe makkelijk u te vinden en te kopen bent. Want mentale beschikbaarheid zonder fysieke levert niets op.<\/li>\n\n\n\n<li><strong>Campagne-impact<\/strong>&nbsp;\u2014 Wat uw communicatie werkelijk verschuift in deze structuur \u2014 niet alleen wat men zich herinnert.<br><br>Elke KPI staat, zoals altijd, naast de sector en naast uw individuele concurrenten. <br>En elke golf wordt golf-over-golf gevolgd..<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Om tientallen metrics behapbaar te maken voor uw directie, vat het dashboard ze samen in twee scores van 0\u2013100 die golf-over-golf bewegen: een&nbsp;<strong>Brand Equity Index<\/strong>&nbsp;(hoe sterk staat uw merk in het hoofd van de koper) en een&nbsp;<strong>Funnel Efficiency Score<\/strong>&nbsp;(hoe goed beweegt u mensen van weten naar kopen). Twee getallen die uw bestuur meteen begrijpt \u2014 met daarachter de volledige, navolgbare onderbouwing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Elk cijfer heeft een herkomst<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Uw merk scoort 62 tegen onze norm van 55.&#8221;<\/em>&nbsp;Dat hoort u bij elk groot bureau. Maar welke norm? Uit welke database, welke categorie, welk jaar? Meestal krijgt u daar geen antwoord op \u2014 het is een black box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bij ons kunt u het nakijken. Elke referentiewaarde draagt zichtbaar zijn bron:<\/p>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color has-link-color wp-elements-5f39e322fed4cb73dc1528f69d3647e9 wp-block-paragraph\"><code>Literatuur<\/code>&nbsp;gepubliceerd onderzoek, traceerbaar<br><code>Industriestandaard<\/code>&nbsp;breed gehanteerde conventie<br><code>Werkdrempel<\/code>&nbsp;een eerlijke werkaanname \u2014 en die heet ook zo<br><code>Eigen benchmark<\/code>&nbsp;afgeleid uit onze eigen trackerdata<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E\u00e9n klik en u ziet welke van de vier het is. Wij claimen geen bron die we niet hebben. Een werkdrempel wordt zichtbaar vervangen door een eigen benchmark zodra onze data dat toelaat. Dat is wat u nodig hebt als uw directie vraagt waar dat getal vandaan komt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Het dashboard duidt de cijfers. Het verzint ze niet.<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Het platform signaleert zelf opvallende verschuivingen, drempeloverschrijdingen en uitschieters, en verwoordt ze in een strategische synthese met aanbevelingen. Daaronder zit een AI-laag \u2014 als gereedschap, met een harde grens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De AI ziet nooit ruwe enqu\u00eate-antwoorden. Alleen de al berekende cijfers.<\/li>\n\n\n\n<li>De AI schrijft taal met verwijzingen. Het dashboard vult de getallen in.<\/li>\n\n\n\n<li>Een fout van de AI wordt daardoor zichtbaar \u2014 geen stilletjes verkeerd cijfer.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Het gereedschap doet het rekenwerk. De onderzoeker doet het denkwerk.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Doorlopend of op \u00e9\u00e9n moment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wilt u ontwikkelingen in de tijd volgen, dan meten we maandelijks, per kwartaal, halfjaarlijks of jaarlijks \u2014 afgestemd op uw campagnekalender. Heeft u nu een momentopname nodig om uw positie vast te stellen, dan kan het ook ad hoc, zonder abonnement. Elke golf voedt hetzelfde dashboard; de historie blijft bewaard.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2320_e59bbb-a5, .wp-block-kadence-advancedheading.kt-adv-heading2320_e59bbb-a5[data-kb-block=\"kb-adv-heading2320_e59bbb-a5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2320_e59bbb-a5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_e59bbb-a5[data-kb-block=\"kb-adv-heading2320_e59bbb-a5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_e59bbb-a5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_e59bbb-a5[data-kb-block=\"kb-adv-heading2320_e59bbb-a5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2320_e59bbb-a5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_e59bbb-a5\">Dit is \u00e9\u00e9n stuk gereedschap. Er staan er meer op de plank.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het BrandTracker Platform is gebouwd door hetzelfde bureau dat uw concepten test, uw campagnes evalueert, uw prijsstelling onderzoekt en uw segmentatie bouwt. En dat de vragen oppakt waar geen standaardoplossing voor bestaat. Zelfde mensen, zelfde principe.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2320_910047-d9{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2320_910047-d9 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2320_910047-d9 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2320_910047-d9 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2320_910047-d9 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2320_910047-d9 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2320_910047-d9 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2320_910047-d9 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2320_910047-d9 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2320_910047-d9\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2320_24bd5c-b6.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2320_24bd5c-b6.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 60px 5px rgba(0, 0, 0, 0.2);}<\/style><a class=\"kb-button kt-button button kb-btn2320_24bd5c-b6 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/services\/\"><span class=\"kt-btn-inner-text\"><strong>Bekijk alle onderzoeksoplossingen<\/strong><\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2320_13cea1-0c, .wp-block-kadence-advancedheading.kt-adv-heading2320_13cea1-0c[data-kb-block=\"kb-adv-heading2320_13cea1-0c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2320_13cea1-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_13cea1-0c[data-kb-block=\"kb-adv-heading2320_13cea1-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_13cea1-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_13cea1-0c[data-kb-block=\"kb-adv-heading2320_13cea1-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2320_13cea1-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_13cea1-0c\">VRAAG EEN DEMO AAN \u2014 VRIJBLIJVEND<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zie in een half uur wat het platform voor uw merk laat zien. U spreekt meteen Paul \u2014 die mede de tracker ontwierp en uw vraag zelf beoordeelt, niet een accountmanager die hem doorgeeft.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-theme-palette-1-color has-alpha-channel-opacity has-theme-palette-1-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Zullen we kijken waar uw merk staat?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Laten we uw merkgroei in kaart brengen. Neem vrijblijvend contact op voor een demo of een advies op maat.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2320_7ea9dc-22{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2320_7ea9dc-22 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2320_7ea9dc-22 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2320_7ea9dc-22 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2320_7ea9dc-22 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2320_7ea9dc-22 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2320_7ea9dc-22 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2320_7ea9dc-22 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2320_7ea9dc-22 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2320_7ea9dc-22\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2320_de9201-bd.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2320_de9201-bd.kb-button{border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-right-radius:25px;border-bottom-left-radius:25px;box-shadow:0px 0px 60px 5px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedbtn .kb-btn2320_de9201-bd.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2320_de9201-bd.kb-button:focus{border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-right-radius:25px;border-bottom-left-radius:25px;}<\/style><a class=\"kb-button kt-button button kb-btn2320_de9201-bd kt-btn-size-large kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Vraag een demo aan bij Paul<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2320_6f4b7f-60{margin-top:30px;}.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id2320_6f4b7f-60 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2320_6f4b7f-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2320_6f4b7f-60 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_0168a3-71 > .kt-inside-inner-col,.kadence-column2320_0168a3-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_0168a3-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_0168a3-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_0168a3-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_0168a3-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_0168a3-71{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_0168a3-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_0168a3-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_0168a3-71 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box2320_0ad34f-dd .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2320_0ad34f-dd .kt-info-svg-icon-flip, .kt-info-box2320_0ad34f-dd .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box2320_0ad34f-dd .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box2320_0ad34f-dd .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-text{font-size:17px;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_0ad34f-dd .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2320_0ad34f-dd\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_layout kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\/><line x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Merkbekendheid<\/strong><\/h2><p class=\"kt-blocks-info-box-text\"> Monitoren van het bewustzijnsniveau dat consumenten hebben over het merk. Dit omvat het beoordelen van het bewustzijn zonder hulp en met hulp om te begrijpen hoe goed het merk in de markt wordt herkend.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2320_29cf66-c7 > .kt-inside-inner-col,.kadence-column2320_29cf66-c7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_29cf66-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_29cf66-c7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_29cf66-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_29cf66-c7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_29cf66-c7{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_29cf66-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_29cf66-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_29cf66-c7 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box2320_891aef-3b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2320_891aef-3b .kt-info-svg-icon-flip, .kt-info-box2320_891aef-3b .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box2320_891aef-3b .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box2320_891aef-3b .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box2320_891aef-3b .kt-blocks-info-box-text{font-size:17px;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box2320_891aef-3b .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_891aef-3b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2320_891aef-3b\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_search kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Merkperceptie<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Evalueren van de percepties en associaties die consumenten hebben met het merk. Dit omvat het beoordelen van kenmerken zoals vertrouwen, kwaliteit, betrouwbaarheid, innovatie en andere factoren die bijdragen aan het imago van het merk.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2320_a0497e-2e > .kt-inside-inner-col,.kadence-column2320_a0497e-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_a0497e-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_a0497e-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_a0497e-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_a0497e-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_a0497e-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_a0497e-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_a0497e-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_a0497e-2e inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box2320_420475-cf .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2320_420475-cf .kt-info-svg-icon-flip, .kt-info-box2320_420475-cf .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2320_420475-cf .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box2320_420475-cf .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box2320_420475-cf .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box2320_420475-cf .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box2320_420475-cf .kt-blocks-info-box-text{font-size:17px;}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box2320_420475-cf .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_420475-cf .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2320_420475-cf\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Merkoverweging<\/strong><br>en -voorkeur<\/h2><p class=\"kt-blocks-info-box-text\">Beoordelen van overweging en de mate van voorkeur die consumenten hebben voor het merk in vergelijking met concurrenten. Merkvoorkeur is een belangrijke indicator voor de concurrentiekracht van een merk op de markt.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2320_132fec-c0{margin-top:30px;}.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id2320_132fec-c0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2320_132fec-c0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2320_132fec-c0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_b47feb-ef > .kt-inside-inner-col,.kadence-column2320_b47feb-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_b47feb-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_b47feb-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_b47feb-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_b47feb-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_b47feb-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_b47feb-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_b47feb-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_b47feb-ef inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box2320_457871-6d .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2320_457871-6d .kt-info-svg-icon-flip, .kt-info-box2320_457871-6d .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2320_457871-6d .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box2320_457871-6d .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box2320_457871-6d .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box2320_457871-6d .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box2320_457871-6d .kt-blocks-info-box-text{font-size:17px;}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box2320_457871-6d .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_457871-6d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2320_457871-6d\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Koopintentie<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">De waarschijnlijkheid dat consumenten bij de beslissingen voor aanschaf uw merk verkiezen boven alternatieven. Deze maatstaf geeft inzicht in het potentieel van het merk voor toekomstige groei.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2320_8ff3dc-3c > .kt-inside-inner-col,.kadence-column2320_8ff3dc-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_8ff3dc-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_8ff3dc-3c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_8ff3dc-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_8ff3dc-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_8ff3dc-3c{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_8ff3dc-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_8ff3dc-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_8ff3dc-3c inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box2320_a4b2b3-77 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2320_a4b2b3-77 .kt-info-svg-icon-flip, .kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box2320_a4b2b3-77 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box2320_a4b2b3-77 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_a4b2b3-77 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2320_a4b2b3-77\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_thumbsUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 9V5a3 3 0 0 0-3-3l-4 9v11h11.28a2 2 0 0 0 2-1.7l1.38-9a2 2 0 0 0-2-2.3zM7 22H4a2 2 0 0 1-2-2v-7a2 2 0 0 1 2-2h3\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Competitieve bench-marking<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Vergelijken van de prestaties en statistieken van het merk met die van de belangrijkste conculega&#8217;s in het voor uw relevante segment. Hierdoor kunnen Goede doelen organisaties sterke en zwakke punten identificeren ten opzichte van de concurrentie.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2320_6b89f6-4b > .kt-inside-inner-col,.kadence-column2320_6b89f6-4b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_6b89f6-4b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_6b89f6-4b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_6b89f6-4b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_6b89f6-4b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_6b89f6-4b{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_6b89f6-4b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_6b89f6-4b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_6b89f6-4b inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;background:var(--global-palette9, #ffffff);padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap:hover{background:var(--global-palette9, #ffffff);}.kt-info-box2320_0ec604-96 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2320_0ec604-96 .kt-info-svg-icon-flip, .kt-info-box2320_0ec604-96 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:15px;margin-left:0px;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:#444444;}.kt-info-box2320_0ec604-96 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);font-size:22px;font-style:normal;font-weight:normal;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap:hover h2.kt-blocks-info-box-title{color:var(--global-palette1, #3182CE);}.kt-info-box2320_0ec604-96 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.wp-block-kadence-infobox.kt-info-box2320_0ec604-96 .kt-blocks-info-box-text{font-size:17px;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}@media all and (max-width: 1024px){.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 1024px){.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}@media all and (max-width: 767px){.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap{box-shadow:0px 10px 30px 0px rgba(0, 0, 0, 0.1);}.kt-info-box2320_0ec604-96 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 20px 45px 0px rgba(0, 0, 0, 0.1);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2320_0ec604-96\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_filePlus kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"12\"\/><line x1=\"9\" y1=\"15\" x2=\"15\" y2=\"15\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Effectiviteit van reclame en marketing<\/strong><\/h2><p class=\"kt-blocks-info-box-text\">Beoordeling van de impact van reclame- en marketing campagnes op merk-kpi&#8217;s. Dit helpt Goede doelen organisaties inzicht te krijgen in het rendement op de investering (ROI) van hun marketing en communicatie inspanningen.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column2320_24c1e0-9c > .kt-inside-inner-col,.kadence-column2320_24c1e0-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_24c1e0-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_24c1e0-9c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_24c1e0-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_24c1e0-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_24c1e0-9c{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_24c1e0-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_24c1e0-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_24c1e0-9c\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2320_9c0f5b-c5 > .kt-inside-inner-col,.kadence-column2320_9c0f5b-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_9c0f5b-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_9c0f5b-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_9c0f5b-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_9c0f5b-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_9c0f5b-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_9c0f5b-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_9c0f5b-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_9c0f5b-c5\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">REGELMATIGE METING OF ADHOC<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column2320_854059-39 > .kt-inside-inner-col,.kadence-column2320_854059-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_854059-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_854059-39 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_854059-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_854059-39 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_854059-39{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_854059-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_854059-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_854059-39\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2320_0c4c0b-a4, .wp-block-kadence-advancedheading.kt-adv-heading2320_0c4c0b-a4[data-kb-block=\"kb-adv-heading2320_0c4c0b-a4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2320_0c4c0b-a4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_0c4c0b-a4[data-kb-block=\"kb-adv-heading2320_0c4c0b-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_0c4c0b-a4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_0c4c0b-a4[data-kb-block=\"kb-adv-heading2320_0c4c0b-a4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2320_0c4c0b-a4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_0c4c0b-a4\">De BrandTracker-Platform is beschikbaar voor een specifiek meetmoment en rapportage wanneer inzicht vereist is voor het vaststellen van de merkpositie: de <strong>Adhoc<\/strong> rapportage. Daarbij zit u dan ook niet vast aan een abonnementsvorm.  Wilt u regelmatig meten en ontwikkelingen in de tijd volgen, bieden we metingen en rapportages op <strong>\u00e9\u00e9n-, twee- of driemaandelijkse<\/strong>, <strong>halfjaarlijkse<\/strong> of <strong>jaarlijkse<\/strong> frequentie, om veranderingen en trends in de loop van de tijd vast te leggen.  Waarbij we de rapportage kunnen afstemmen op uw campagneperiode. De inzichten uit een merktracker vormen de basis voor strategische beslissingen, begeleiden marketinginspanningen en helpen Goede doelen organisaties proactief de reputatie en positionering van hun merk in de markt te beheren.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Paul van der Veer<\/strong>, 25+ jaar ervaring aan mediabureau-zijde en voor markt- &amp; marketing onderzoek o.a. voor Goede doelen organisaties<\/em>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-2320_cb0068-96 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-2320_cb0068-96 .kt-divider{border-top-width:3px;height:1px;border-top-color:var(--global-palette2, #2B6CB0);width:90%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2320_cb0068-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Neem vrijblijvend contact op met Paul voor meer informatie en advies over wat de BrandTracker voor uw organisatie kan doen<\/em><\/strong>:<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2320_0b2780-89 > .kt-inside-inner-col,.kadence-column2320_0b2780-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_0b2780-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_0b2780-89 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_0b2780-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_0b2780-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_0b2780-89{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_0b2780-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_0b2780-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_0b2780-89\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2320_241dcf-15 > .kt-inside-inner-col{display:flex;}.kadence-column2320_241dcf-15{max-width:300px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column2320_241dcf-15{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column2320_241dcf-15 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column2320_241dcf-15 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;}.kadence-column2320_241dcf-15 > .kt-inside-inner-col,.kadence-column2320_241dcf-15 > .kt-inside-inner-col:before{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kadence-column2320_241dcf-15 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_241dcf-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2320_241dcf-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column2320_241dcf-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2320_241dcf-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2320_241dcf-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2320_241dcf-15:hover > .kt-inside-inner-col{background-color:#fdb0b0;background-image:none;}.kadence-column2320_241dcf-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_241dcf-15{text-align:center;}.kadence-column2320_241dcf-15{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column2320_241dcf-15{-webkit-flex:0 1 300px;flex:0 1 300px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column2320_241dcf-15 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column2320_241dcf-15{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2320_241dcf-15{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2320_241dcf-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_241dcf-15 > .kt-inside-inner-col{border-top:4px solid transparent;border-right:4px solid transparent;border-bottom:4px solid transparent;border-left:4px solid transparent;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column2320_241dcf-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2320_241dcf-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2320_241dcf-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column2320_241dcf-15{max-width:300px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_241dcf-15 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/ir-insights.com\/wp-content\/uploads\/2023\/11\/Paul-van-der-Veer-2-e1701339265682.png\" alt=\"\" class=\"wp-image-22\" style=\"width:130px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\" style=\"padding-top:0.2rem;padding-right:0;padding-bottom:0.2rem;padding-left:0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-12fed49c wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px\">Paul van der Veer<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">Client Consultant<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kt-svg-icons2320_6967a1-ab .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons2320_6967a1-ab{justify-content:center;gap:0px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons2320_6967a1-ab alignnone\"><style>.kt-svg-item-2320_276bbd-61 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-2320_276bbd-61 .kb-svg-icon-wrap{font-size:35px;background:rgba(44,238,31,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-2320_276bbd-61:hover .kb-svg-icon-wrap{background:#f3a270;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-2320_276bbd-61\"><a href=\"mailto:paul.vanderveer@ir-insights.com\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-2320_dba9f5-31 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-2320_dba9f5-31 .kb-svg-icon-wrap{font-size:35px;background:rgba(231,245,25,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-2320_dba9f5-31:hover .kb-svg-icon-wrap{background:#16e90d;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-2320_dba9f5-31\"><a href=\"tel:0031621550183\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_phone\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.kt-svg-item-2320_9c6aa7-8f .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-2320_9c6aa7-8f .kb-svg-icon-wrap{font-size:35px;background:rgba(38,203,235,0);border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-svg-item-2320_9c6aa7-8f:hover .kb-svg-icon-wrap{background:#7ef8ef;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-2320_9c6aa7-8f\"><a href=\"https:\/\/www.linkedin.com\/in\/paulsjvanderveer\/\" class=\"kt-svg-icon-link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_linkedin\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z\"\/><rect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\/><circle cx=\"4\" cy=\"4\" r=\"2\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2320_686c38-dd{margin-bottom:-1.5em;}.kb-row-layout-id2320_686c38-dd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_686c38-dd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_686c38-dd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:160px;padding-right:25px;padding-bottom:160px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_686c38-dd > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2320_686c38-dd .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2320_686c38-dd .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2320_686c38-dd .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id2320_686c38-dd .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id2320_686c38-dd .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id2320_686c38-dd .kt-row-layout-top-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id2320_686c38-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2320_686c38-dd .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2320_686c38-dd .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2320_686c38-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_686c38-dd .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2320_686c38-dd .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2320_686c38-dd alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-sltl\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0l-1000,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_2c1fb0-9f > .kt-inside-inner-col,.kadence-column2320_2c1fb0-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_2c1fb0-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_2c1fb0-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_2c1fb0-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_2c1fb0-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_2c1fb0-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_2c1fb0-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_2c1fb0-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_2c1fb0-9f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2320_dfa092-7a, .wp-block-kadence-advancedheading.kt-adv-heading2320_dfa092-7a[data-kb-block=\"kb-adv-heading2320_dfa092-7a\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_dfa092-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_dfa092-7a[data-kb-block=\"kb-adv-heading2320_dfa092-7a\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_dfa092-7a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_dfa092-7a[data-kb-block=\"kb-adv-heading2320_dfa092-7a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2320_dfa092-7a, .wp-block-kadence-advancedheading.kt-adv-heading2320_dfa092-7a[data-kb-block=\"kb-adv-heading2320_dfa092-7a\"]{font-size:16px;}}<\/style>\n<h3 class=\"kt-adv-heading2320_dfa092-7a wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading2320_dfa092-7a\">WE HAVE Answers<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2320_bf71f4-92, .wp-block-kadence-advancedheading.kt-adv-heading2320_bf71f4-92[data-kb-block=\"kb-adv-heading2320_bf71f4-92\"]{text-align:center;font-size:38px;line-height:44px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2320_bf71f4-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_bf71f4-92[data-kb-block=\"kb-adv-heading2320_bf71f4-92\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_bf71f4-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_bf71f4-92[data-kb-block=\"kb-adv-heading2320_bf71f4-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2320_bf71f4-92, .wp-block-kadence-advancedheading.kt-adv-heading2320_bf71f4-92[data-kb-block=\"kb-adv-heading2320_bf71f4-92\"]{font-size:30px;}}<\/style>\n<h2 class=\"kt-adv-heading2320_bf71f4-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_bf71f4-92\">Veelgestelde vragen<\/h2>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2320_9b1993-e5{margin-top:30px;}.kb-row-layout-id2320_9b1993-e5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_9b1993-e5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_9b1993-e5 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2320_9b1993-e5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2320_9b1993-e5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2320_9b1993-e5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2320_9b1993-e5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_9a068e-ef > .kt-inside-inner-col,.kadence-column2320_9a068e-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_9a068e-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_9a068e-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_9a068e-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_9a068e-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_9a068e-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_9a068e-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_9a068e-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_9a068e-ef inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id2320_3241fe-33 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id2320_3241fe-33 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2320_3241fe-33 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id2320_3241fe-33 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_3241fe-33:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id2320_3241fe-33 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2320_3241fe-33 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id2320_3241fe-33 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id2320_3241fe-33 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id2320_3241fe-33 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id2320_3241fe-33 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2320_3241fe-33 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id2320_3241fe-33 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2320_3241fe-33 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id2320_3241fe-33 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane2320_397e5f-36\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wat is jullie ervaring met reclame- en mediaonderzoek?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Die is zeer uitgebreid. Door ervaring bij en voor Merkadverteerders in vele sectoren, bij Nielsen over reclame-, marketingmix modelling en aan mediabureauzijde over media strategie, -planning en executie en ROI kunnen we onderzoeksopdrachten in een veel bredere context plaatsen om uw inzichten nog meer \u2018actionable\u2019 te maken.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane2320_2563ea-7f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Houd ik controle over de kosten?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Op basis van uw briefing presenteren we een aanpak met kostenvoorstel. Veranderen condities of doelstellingen onderweg, dan leggen we de gevolgen eerst ter akkoord aan u voor.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane2320_086ca7-03\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Waar komen jullie benchmarks vandaan?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Uit vier herkenbare bronnen \u2014 literatuur, industriestandaard, werkdrempel of eigen benchmark \u2014 en bij elk cijfer ziet u welke. Wij claimen geen bron die we niet hebben.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2320_d757dd-f3 > .kt-inside-inner-col,.kadence-column2320_d757dd-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_d757dd-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_d757dd-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_d757dd-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_d757dd-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_d757dd-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_d757dd-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_d757dd-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_d757dd-f3 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id2320_4fae2a-f9 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:20px;}.kt-accordion-id2320_4fae2a-f9 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);background:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette9, #ffffff);font-size:18px;line-height:24px;font-weight:bold;color:var(--global-palette4, #2D3748);padding-top:18px;padding-right:16px;padding-bottom:18px;padding-left:16px;}.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2320_4fae2a-f9 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( 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.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id2320_4fae2a-f9 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette4, #2D3748);background:var(--global-palette9, #ffffff);border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2320_4fae2a-f9:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-accordion-id2320_4fae2a-f9 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}}@media all and (max-width: 1024px){.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2320_4fae2a-f9 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id2320_4fae2a-f9 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id2320_4fae2a-f9 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id2320_4fae2a-f9 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:20px;}.kt-accordion-id2320_4fae2a-f9 .kt-accordion-panel-inner{border-top:0px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:0px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2320_4fae2a-f9 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:var(--global-palette7, #EDF2F7);border-right-style:solid;border-bottom-color:var(--global-palette7, #EDF2F7);border-bottom-style:solid;border-left-color:var(--global-palette7, #EDF2F7);border-left-style:solid;}.kt-accordion-id2320_4fae2a-f9 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2320_4fae2a-f9 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette7, #EDF2F7);border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id2320_4fae2a-f9 kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane2320_d12f6b-2f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Werken jullie met de traditionele funnel of met Ehrenberg-Bass?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Met allebei, en we kiezen bewust. Onze commerci\u00eble BrandTracker is standaard gebouwd op het Ehrenberg-Bass-gedachtegoed, omdat mentale beschikbaarheid groei doorgaans beter voorspelt dan funnelscores. Past de klassieke funnel beter bij uw vraag of uw historische data, dan leveren we die. De methode volgt uw vraag, niet andersom.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane2320_e3d0b6-a9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Is dit niet te academisch voor de praktijk?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Het tegendeel. De methode is juist ontwikkeld om&nbsp;<em>actionable<\/em>&nbsp;te zijn: ze wijst aan in welke koopmomenten u moet investeren en welke ruimte uw concurrent nog niet bezet. Wij vertalen de KPI&#8217;s naar gewone taal en naar wat u ermee doet \u2014 geen jargon in de directiekamer.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane2320_2e3fed-0a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Kunnen jullie de cijfers ook duiden voor mijn directie?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Ja. U krijgt geen tabellenboek maar een oordeel: wat de beweging betekent en wat wij zouden doen. Plus een strategische one-pager voor uw bestuur.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2320_68ec3f-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2320_68ec3f-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2320_68ec3f-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:25px;padding-bottom:30px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_68ec3f-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2320_68ec3f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2320_68ec3f-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div 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2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2320_0166c4-b2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2320_0166c4-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2320_0166c4-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2320_0166c4-b2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2320_06c41f-98 > .kt-inside-inner-col,.kadence-column2320_06c41f-98 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2320_06c41f-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2320_06c41f-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2320_06c41f-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2320_06c41f-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2320_06c41f-98{position:relative;}@media all and (max-width: 1024px){.kadence-column2320_06c41f-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2320_06c41f-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2320_06c41f-98 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2320_f41100-9d, .wp-block-kadence-advancedheading.kt-adv-heading2320_f41100-9d[data-kb-block=\"kb-adv-heading2320_f41100-9d\"]{text-align:center;font-size:20px;font-weight:normal;font-style:normal;text-transform:uppercase;letter-spacing:4px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_f41100-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_f41100-9d[data-kb-block=\"kb-adv-heading2320_f41100-9d\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_f41100-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_f41100-9d[data-kb-block=\"kb-adv-heading2320_f41100-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2320_f41100-9d, .wp-block-kadence-advancedheading.kt-adv-heading2320_f41100-9d[data-kb-block=\"kb-adv-heading2320_f41100-9d\"]{font-size:14px;}}<\/style>\n<h3 class=\"kt-adv-heading2320_f41100-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_f41100-9d\">WACHT NIET LANGER!<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2320_77384e-76, .wp-block-kadence-advancedheading.kt-adv-heading2320_77384e-76[data-kb-block=\"kb-adv-heading2320_77384e-76\"]{text-align:center;font-size:40px;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2320_77384e-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2320_77384e-76[data-kb-block=\"kb-adv-heading2320_77384e-76\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2320_77384e-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2320_77384e-76[data-kb-block=\"kb-adv-heading2320_77384e-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2320_77384e-76, .wp-block-kadence-advancedheading.kt-adv-heading2320_77384e-76[data-kb-block=\"kb-adv-heading2320_77384e-76\"]{font-size:34px;}}<\/style>\n<h3 class=\"kt-adv-heading2320_77384e-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2320_77384e-76\">Neem contact op voor een vrijblijvend consult<\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2320_7f6ce9-70{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2320_7f6ce9-70 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2320_7f6ce9-70\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button{color:#ffffff;font-size:18px;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px;}.wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button:focus{color:var(--global-palette1, #3182CE);background:#ffffff;border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2320_4a8a60-f4.kb-button:focus{border-top-color:#ffffff;border-top-style:solid;border-right-color:#ffffff;border-right-style:solid;border-bottom-color:#ffffff;border-bottom-style:solid;border-left-color:#ffffff;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn2320_4a8a60-f4 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/ir-insights.com\/index.php\/contact\/\"><span class=\"kt-btn-inner-text\">Boek vrijblijven consult<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_arrow-right kt-btn-icon-side-right\"><svg 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Het BrandTracker Platform volgt bekendheid, overweging, voorkeur en campagnewerking golf na golf, en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1709,"parent":188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2320","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercie flexibele BrandTracker-platform - IR-Insights Full service marktonderzoekbureau<\/title>\n<meta name=\"description\" content=\"Onderzoeks oplossingen Brandtracker-Platform Voor merken in een concurrerende markt U hebt een uitdaging, wij hebben de oplossing HET GEREEDSCHAP DAT WE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ir-insights.com\/index.php\/merk-campagne-tracker\/commercie-flexibele-brandtracker-platform\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercie flexibele BrandTracker-platform - 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